本文選題：團購網(wǎng)頁　切入點：頁面設計　出處：《河北師范大學》2013年碩士論文　論文類型：學位論文

【摘要】：目前，團購網(wǎng)站競爭日漸白熱化，為使網(wǎng)站具有好的視覺形象，各大網(wǎng)站紛紛打起廣告大戰(zhàn)，這其中網(wǎng)站頁面的視覺設計效果起到了關鍵性作用。作為團購品牌推廣傳播的基礎要素，網(wǎng)站視覺設計對于品牌形象塑造十分重要。隨著消費者審美能力的不斷提高，團購網(wǎng)站頁面設計不再僅僅局限于技術層面，更多向美感化及藝術化轉變。 在團購網(wǎng)站興起之初，或許由于成本控制及人為因素等原因，網(wǎng)站版面設計無法專業(yè)化、藝術化。但縱觀目前國內團購網(wǎng)站的現(xiàn)狀，網(wǎng)站的視覺設計效果并未在其品牌競爭中起到的重要作用。作為提高團購網(wǎng)站之間競爭的有效手段之一，我國的團購網(wǎng)站在視覺效果方面急需提升。 本文通過對團購網(wǎng)站的頁面設計現(xiàn)狀進行系統(tǒng)分析，，指出國內團購網(wǎng)站頁面設計中存在的問題，即主要涉及到用戶界面、設計文本、交互方式三個方面。并從設計心理學、藝術設計學和營銷學多個角度，提出個人關于網(wǎng)站視覺設計的研究觀點，用以解決國內團購網(wǎng)站頁面設計存在的缺陷。強調團購網(wǎng)站的頁面設計應樹立獨特的品牌形象，堅持視覺品牌設計原則，充分考慮到當下時尚的網(wǎng)絡新媒體特性。 本文參考視知覺的理論研究，將美學和視覺傳達設計原理相結合，從視覺角度入手，分析大眾瀏覽團購網(wǎng)站頁面及接受網(wǎng)站視覺信息的相關流程。以相關理論知識為平臺，深入分析并總結出從設計與美學角度制作團購網(wǎng)站頁面的方法，以提高對團購網(wǎng)站建設的理性認識。最終的研究目的，是為國內團購網(wǎng)站的頁面設計提供一種全新的分析視角及理論依據(jù)。
[Abstract]:At present, the competition of group buying websites is becoming more and more intense. In order to make the websites have a good visual image, all the major websites have started advertising wars one after another. The visual design effect of website page plays a key role. As the basic element of brand promotion and communication, website visual design is very important for brand image shaping. Group purchase website page design is no longer limited to the technical level, more to the aesthetic and artistic transformation. At the beginning of the rise of group-buying websites, perhaps due to cost control and human factors, the layout of websites could not be specialized and artistically designed. But looking at the current situation of domestic group-buying websites, The visual design effect of website has not played an important role in the brand competition. As one of the effective means to improve the competition among group purchase websites, the group purchase websites in our country are in urgent need of improving the visual effect. Through the systematic analysis of the present situation of the page design of the group purchase website, this paper points out the problems existing in the page design of the group purchase website in China, that is, it mainly involves the user interface, the design text, the interaction mode, and from the design psychology, the paper points out the existing problems in the design of the group purchase website. In order to solve the defects in the design of group purchase website in China, the author puts forward his own viewpoints on the visual design of website from the angles of art design and marketing, and emphasizes that the page design of group purchase website should set up a unique brand image. Adhere to the principles of visual brand design, fully taking into account the current fashion of the new network media characteristics. Referring to the theoretical study of visual perception, this paper combines aesthetics with the design principle of visual communication, analyzes the relevant flow of mass browsing website pages and receiving visual information from a visual perspective. In order to improve the rational understanding of group purchase website construction, this paper analyzes and summarizes the methods of making group purchase website page from the angle of design and aesthetics. It is to provide a brand-new analysis angle and theoretical basis for the page design of the domestic group purchase website.
【學位授予單位】：河北師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：TP393.092

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本文編號：1624725