本文選題：城市商業(yè)區(qū)　切入點：戶外廣告　出處：《福建農(nóng)林大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來隨著經(jīng)濟的發(fā)展，構(gòu)建和諧生態(tài)城市已成為每個城市管理部門的首要目標和重要任務(wù)，和諧生態(tài)城市的建設(shè)離不開城市景觀的良好塑造，作為城市景觀的重要載體，城市商業(yè)區(qū)的戶外廣告與建筑物等在不同的時空中交錯組合，形成了一個具有文化性、美學(xué)性、歷史性、經(jīng)濟性的視覺空間，深層次地體現(xiàn)一個城市的文化內(nèi)涵和品味。對城市商業(yè)區(qū)的戶外廣告進行景觀規(guī)劃，是凈化城市景觀、提升城市影響力、擴張城市表現(xiàn)力、塑造城市獨特魅力的重要途徑，是構(gòu)建和諧生態(tài)城市的必然要求。 本文以城市商業(yè)區(qū)戶外廣告景觀為研究對象，對戶外廣告景觀規(guī)劃的規(guī)范化制定做一個初步的有益探索，彌補以往研究未能將戶外廣告和城市景觀二者有機結(jié)合的不足，這對加強城市戶外廣告設(shè)計與設(shè)置的規(guī)范化管理，設(shè)計城市戶外廣告規(guī)劃框架，完善相關(guān)法例法規(guī)，提升戶外廣告?zhèn)鞑バЧ�，改善城市景觀形象，提高城市環(huán)境品質(zhì)，都具有一定的實用意義。本文運用城市形象學(xué)、園林規(guī)劃學(xué)、景觀評價學(xué)和城市意象等相關(guān)理論和知識，采用實地考察、文獻分析、學(xué)科交叉、案例實踐的方法，構(gòu)建出系統(tǒng)的城市商業(yè)區(qū)戶外廣告景觀規(guī)劃體系。主要研究結(jié)果如下： 1.從國內(nèi)戶外廣告規(guī)劃實踐狀況出發(fā)，總結(jié)現(xiàn)階段國內(nèi)部分率先進行戶外廣告規(guī)劃的城市的規(guī)劃成果，得出戶外廣告規(guī)劃的定位與趨勢；以城市景觀規(guī)劃和戶外廣告的相關(guān)理論為基礎(chǔ)，介紹和延展基本概念，對商業(yè)區(qū)和戶外廣告進行詳細分類，使戶外廣告景觀規(guī)劃能夠有的放矢、具體可控。 2.從城市商業(yè)區(qū)戶外廣告景觀規(guī)劃的發(fā)展歷程引出城市商業(yè)區(qū)戶外廣告景觀規(guī)劃的現(xiàn)存問題，，得出戶外廣告設(shè)計水準低下、破壞城市景觀形象、造成安全隱患、造成環(huán)境污染四個主要問題，在此基礎(chǔ)上總結(jié)和分析引發(fā)問題的原因，主觀原因是由于戶外廣告同行競爭混亂，客觀原因則是由于法規(guī)不完善，缺乏系統(tǒng)規(guī)劃及載體資源未能合理配置，城市監(jiān)管混亂。 3.將影響城市商業(yè)區(qū)戶外廣告景觀的環(huán)境因素劃分為四個因子：建筑物、城市道路、城市廣場、城市綠地和水體，論證分析戶外廣告要結(jié)合建筑物的性質(zhì)、規(guī)模和風(fēng)格進行種類和形式的選擇與設(shè)計；戶外廣告要與城市道路的寬窄、性質(zhì)和斷面形式相協(xié)調(diào)，進行統(tǒng)一布局；戶外廣告的造型與設(shè)置要同城市廣場的形態(tài)和規(guī)模相適應(yīng)；以城市綠地、水體為廣告背景時，要在保護綠地、水體的完整和游憩功能的前提下，對戶外廣告進行專門的規(guī)劃和設(shè)計。 4.系統(tǒng)歸納理想城市商業(yè)區(qū)戶外廣告景觀規(guī)劃理念，提出景觀規(guī)劃的指導(dǎo)思想及五個原則，如統(tǒng)一協(xié)調(diào)原則、特色原則、人性化原則、安全原則、可操作性原則，創(chuàng)造性提出造型設(shè)計、色彩配置、材質(zhì)選擇和照明設(shè)置四個技術(shù)方法。 本文最后以福州中亭街商業(yè)區(qū)為例，結(jié)合實地調(diào)查和資料分析，探討中亭街商業(yè)區(qū)戶外廣告景觀規(guī)劃方法，在實踐中對研究結(jié)果進行論證。
[Abstract]:In recent years, with the development of economy, building a harmonious ecological city has become the primary goal and task of each city management departments, good shaping construction of harmonious eco city cannot do without the city landscape, as an important carrier of city landscape, city commercial area of outdoor advertisement and buildings in different space-time staggered combination form a cultural, aesthetic, historic, economic visual space, reflects a city's cultural connotation and taste. The outdoor advertising of city business district landscape planning, is to purify the city landscape, enhance the influence of the city, city expansion performance, an important way to create the unique charm of the city. Is the inevitable requirement of building a harmonious ecological city.
In this paper, the outdoor advertising city commercial landscape as the research object, the standardization of outdoor advertising landscape planning to do a preliminary exploration, previous research failed to make up lack of organic combination of outdoor advertisement and city landscape of the two, which is to strengthen the city outdoor advertising design specification design and setting management, design of outdoor city advertising planning framework, perfect related laws and rules, improve the communication effect of outdooradvertising, improve the image of city, improve the city environment quality, has certain practical significance. This paper uses the city image, landscape planning, landscape evaluation and city image and other related theories and knowledge, using field investigation, literature analysis, cross discipline, the method of case practice, construct the system of the city business district outdoor advertising landscape planning system. The main results are as follows:
1. from the domestic outdoor advertising planning practice situation, planning achievements at this stage of the domestic part of the first outdoor advertising planning of the city, the location and trend of outdoor advertising planning; with the theories of city landscape planning and outdoor advertising based on the introduction and extension of the basic concept, detailed classification of the business District and outdoor advertising so, the outdoor advertising landscape planning to target specific control.
The 2. existing problems from the development of outdoor advertising landscape planning and city commercial area leads to the outdoor advertising landscape planning city business district, the outdoor advertising design standard is low, destroy the image of the city landscape, the safety hazards caused by four main problems of environmental pollution, on the basis of summarizing and analyzing the causes of the problems. The subjective reason is due to the outdoor the advertising competition chaos, the objective reasons are because of imperfect legislation, lack of systematic planning and rational allocation of resources to support, city regulatory confusion.
3. environmental factors will affect the division of outdoor advertising landscape city commercial district into four factors: building, city road, city square, city green space and water, analysis of outdoor advertising should be combined with the nature of the building, the size and style of type and form of selection and design; outdoor advertising to width and City Road, nature and the section of the form of coordination, unified layout; outdoor advertising and other settings to the same city square shape and scale to adapt to the city; green space, water advertising background, to protect the integrity and the premise of green space, water recreation functions, planning and design of outdoor advertising.
4. systematic ideal city business district outdoor advertising landscape planning concept, put forward the guiding ideology and five principles of landscape planning, such as unified coordination principle, characteristic principle, humanity principle, security principle, operability principles, creatively put forward design, color configuration, material selection and lighting set up four technical methods.
Finally, taking Fuzhou Zhong Ting Street business district as an example, combined with field investigation and data analysis, we discuss the outdoor advertising landscape planning method of Zhong Ting Street Business District, and demonstrate the research results in practice.

【學(xué)位授予單位】：福建農(nóng)林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：TU986

【引證文獻】

相關(guān)期刊論文 前2條

1 鞠曉玲;鞠曉莉;;對中國戶外廣告的發(fā)展研究[J];大眾文藝;2013年17期

2 林詩宇;;戶外廣告?zhèn)鞑バЧ奶嵘呗訹J];現(xiàn)代經(jīng)濟信息;2013年15期

本文編號：1616109