本文選題：高校　切入點：就業(yè)工作　出處：《中南民族大學(xué)》2009年碩士論文　論文類型：學(xué)位論文

【摘要】： 隨著高等教育普及率的提高和社會經(jīng)濟環(huán)境的影響,大學(xué)生就業(yè)問題日顯突出。一般來說,解決大學(xué)生就業(yè)的問題,有三個層面的措施:一是國家相關(guān)的就業(yè)政策,二是高校的就業(yè)工作,三是大學(xué)生自身的素養(yǎng);作為高校的可控因素,后兩者又是息息相關(guān)的。因此,作者認(rèn)為,從高校的角度,分析如何促進(jìn)大學(xué)生就業(yè),是解決大學(xué)生就業(yè)問題的當(dāng)務(wù)之急。 市場營銷學(xué)是伴隨著市場經(jīng)濟的產(chǎn)生和發(fā)展而逐步形成的一門科學(xué)。近年來,市場營銷思想不斷得到豐富和創(chuàng)新,其應(yīng)用領(lǐng)域也不斷擴大,非營利性組織營銷已成為市場營銷的一個重要研究課題。在市場營銷學(xué)的豐富理論體系中,核心的當(dāng)數(shù)“4Ps理論”,即企業(yè)或其他社會組織在進(jìn)行營銷工作時,可從產(chǎn)品(Product)、價格(Price)、渠道(Place)、促銷(Promotion)等四方面入手,設(shè)計不同的營銷組合,以提高工作效果。充分應(yīng)用“4Ps理論”,科學(xué)地構(gòu)建“高校4Ps就業(yè)工作模式”(如圖),對于解決當(dāng)前大學(xué)生就業(yè)問題,具有理論上的啟發(fā)和實踐上的指導(dǎo)意義。 本論文共分五章。第一章“緒論”,說明了論文的選題理由及主要研究方法,并通過文獻(xiàn)綜述,概述了目前國內(nèi)外對本課題的研究現(xiàn)狀;接著,對4Ps理論及其對高校就業(yè)工作的啟示進(jìn)行了闡釋。 第二章“產(chǎn)品質(zhì)量提升——大學(xué)生素質(zhì)培育”。首先應(yīng)用市場營銷學(xué)的產(chǎn)品概念,對“高校產(chǎn)品”——畢業(yè)生進(jìn)行了演繹,作者認(rèn)為,高校對學(xué)生的培養(yǎng),主要應(yīng)當(dāng)對其“核心產(chǎn)品”:專業(yè)技能進(jìn)行培育;同時注重學(xué)生就業(yè)能力這一“形式產(chǎn)品”的開發(fā);并且,實行對已畢業(yè)生的“召回服務(wù)”,也是產(chǎn)品開發(fā)的一個重要方面。然后,針對當(dāng)前有些高校對學(xué)生就業(yè)能力的培育重視不夠或方法缺欠,對如何進(jìn)行學(xué)生就業(yè)能力的培養(yǎng)進(jìn)行了深入分析。 市場定位是企業(yè)產(chǎn)品策略一個重要方面,作者在本章“職業(yè)定位”部分,對高校如何幫助大學(xué)生職業(yè)定位進(jìn)行了分析,認(rèn)為,要幫助大學(xué)生做好“職業(yè)定位”,高校就業(yè)工作部門主要應(yīng)從“職業(yè)心理測評”和“職業(yè)生涯規(guī)劃”兩方面入手。 第三章“價格策略——大學(xué)生合理薪酬期望指導(dǎo)”。作者首先對其概念進(jìn)行了梳理,認(rèn)為大學(xué)生對薪酬的期望不僅包括工資,就業(yè)區(qū)域、就業(yè)行業(yè)、就業(yè)形式等的選擇也應(yīng)該包括在內(nèi);接著對當(dāng)前大學(xué)生薪酬期望和高校薪酬指導(dǎo)的現(xiàn)狀進(jìn)行了分析。在此基礎(chǔ)上,作者認(rèn)為要建立合理的薪酬期望,高校就業(yè)工作主要應(yīng)做好如下工作:在薪酬調(diào)查方面,首先要樹立全新的薪酬觀念,其次要建立一支高素質(zhì)的薪酬調(diào)查隊伍,最后在工作中宜采用科學(xué)的調(diào)查方法;在薪酬指導(dǎo)方面,首先應(yīng)做好學(xué)生素質(zhì)測評,其次做好薪酬指導(dǎo)課程設(shè)計,同時應(yīng)結(jié)合國家政策進(jìn)行合理疏導(dǎo)。 第四章“渠道拓展——大學(xué)生就業(yè)方式引導(dǎo)”。作者認(rèn)為,做好大學(xué)生就業(yè)工作,其渠道策略的應(yīng)用,可從兩大方面去分析。 從學(xué)生的角度看,“渠道策略”就是就業(yè)渠道的合理選擇。從這個角度入手,要求高校做好創(chuàng)業(yè)教育,這不僅可應(yīng)對當(dāng)前就業(yè)市場的疲軟問題,同時,還可為其他畢業(yè)生創(chuàng)造就業(yè)機會;當(dāng)然,當(dāng)前大部分學(xué)生所選擇的仍是“市場擇業(yè)”這一方式,因此高校,一方面應(yīng)做好市場調(diào)查,以提供更多的用工信息,同時,做好擇業(yè)技巧宣講,也是非常重要的工作;“升學(xué)深造”,也是大學(xué)畢業(yè)生的一種很重要的就業(yè)形式,面對這一部分學(xué)生,高�？舍槍π缘淖龊萌缦鹿ぷ�:協(xié)助大學(xué)生明確升學(xué)深造的目的,幫助學(xué)生選擇合理學(xué)校、專業(yè)和升學(xué)形式,為大學(xué)生創(chuàng)造良好的復(fù)習(xí)備考環(huán)境等。 從高校的角度,“渠道策略”就是推薦渠道的選擇。校園招聘,是當(dāng)前高校推薦渠道中最重要的方式,科學(xué)地籌備好每場校園招聘會,能給學(xué)生創(chuàng)造非常多的就業(yè)機會;和用人單位、教職工通過簽訂協(xié)議、合同的方式進(jìn)行合作推薦,以及利用人才中介機構(gòu)有償和無償服務(wù)進(jìn)行推薦,也是高校就業(yè)工作部門可考慮的推薦方式。 第五章“促銷戰(zhàn)略——大學(xué)生形象塑造”。作者認(rèn)為,和企業(yè)產(chǎn)品一樣,大學(xué)生要順利就業(yè),也應(yīng)當(dāng)做好促銷工作,以樹立良好的形象。在廣告策略方面,主要可從“就業(yè)網(wǎng)建設(shè)”和“媒體宣傳”兩方面入手,以提高學(xué)校的形象;在公共關(guān)系方面,作者認(rèn)為,高校就業(yè)部門主要應(yīng)配合其他單位做好“社會服務(wù)”、“參與競賽”和“校園開放日”等工作,以提高學(xué)校及學(xué)生的形象;和企業(yè)不同,筆者認(rèn)為,高校就業(yè)促銷戰(zhàn)略,還應(yīng)當(dāng)做好校友資源開發(fā),這不僅能幫助學(xué)生樹立學(xué)習(xí)楷模,同時更重要的是,可利用杰出校友的事跡,為學(xué)校及本校學(xué)生塑造良好聲譽。 “結(jié)語”部分,作者對本研究進(jìn)行了展望,認(rèn)為,高校就業(yè)工作要順利開展,除了財力和物力外在因素外,高校從事就業(yè)工作的教師素質(zhì)則是內(nèi)在制約因素;同時當(dāng)前的高校就業(yè)工作體制,也可能需要進(jìn)行改革,這樣才能順應(yīng)社會的發(fā)展,以應(yīng)對高校就業(yè)工作這一系統(tǒng)工程。
[Abstract]:With the improvement of higher education popularity and social and economic environment, the employment problem of college students is becoming more and more important. Generally speaking, to solve the problem of employment of university students, there are three aspects of the measures: one is the relevant national employment policy, two in employment, three are students' literacy; controllable factors as colleges and universities the latter two, are closely related. Therefore, the author thinks that, from the perspective of colleges, analyzes how to promote the employment of university students is a pressing matter of the moment, solve the employment problem of college students.
Marketing is a science with the emergence and development of market economy and the gradual formation. In recent years, the marketing idea has been constantly enriched and innovation, its application fields are expanding, non-profit organization marketing has become an important research topic in marketing. In the rich theoretical system of marketing in the core. When the number of "4Ps" theory, namely the enterprise or other social organizations in the marketing work, from the product price (Product), (Price), channel (Place), promotion (Promotion) and other four aspects, design different marketing mix, in order to improve the effect of the full application of "4Ps theory". "4Ps, scientific construction of college employment work mode" (pictured), to solve the employment problem of college students has inspired the theory and practice of guiding significance.
This paper is divided into five chapters. The first chapter is "Introduction", which explains the reasons and main research methods of the thesis. Through literature review, it summarizes the current research status of this topic both at home and abroad, and then explains the inspiration of 4Ps theory and Its Enlightenment to college employment.
The second chapter "products to enhance the quality of Cultivating College Students' quality first". Application of the marketing of the product concept, the "college graduates of products", the author thinks that the interpretation of the training of students in Colleges and universities, should the "core product": professional skills training; at the same time pay attention to the development of "product form" the students' employment ability; and the implementation of the recall service has graduates, is also an important aspect of product development. Then, aiming at some colleges and universities to cultivate students' employment ability is not enough or lack of attention, how to carry on the training of students' employment ability is analyzed.
Market positioning is an important aspect of enterprise product strategy, the author in this chapter "occupation orientation" part for the university to help students occupation orientation are analyzed, that should help students to do the "occupation positioning", mainly from the two aspects of the college employment department occupation psychological evaluation "and" occupation career planning "to start.
The third chapter "price strategy -- reasonable salary expectations of college students" guidance. The author carries out carding on the concept, think that college students' expectations of salary not only includes wages, employment areas, employment in the industry, such as the choice of forms of employment should also be included; then the status of College students when the salary expectations of college salary and guidance are analyzed. On this basis, the author believes that to establish reasonable salary expectations of college employment mainly do the following work: in the salary survey, we must first establish a new salary concept, secondly to establish a high quality salary survey team, finally in the work should adopt the method of scientific investigation; in terms of pay guidance first students quality evaluation, secondly make compensation guidance of curriculum design, and should be combined with the national policy reasonable ease.
The fourth chapter is "channel expansion -- the guidance of College Students' employment mode". The author thinks that the application of channel strategy to do well the employment of college students can be analyzed from two aspects.
From the student's point of view, the channel strategy is a reasonable choice of employment channels. From this angle, requirements of College entrepreneurship education at the same time, it can not only deal with the current employment market weakness, and can also create employment opportunities for other graduates; of course, the majority of students choose is "market selection" this way, therefore, colleges and universities, on the one hand should do market research, to provide more employment information, at the same time, good career skills propaganda, is also very important; "further studies", one of the most important forms of employment of university graduates is facing, this part of the students, colleges and universities can be targeted to the following work: to help students clear further studies to help students choose reasonable professional schools, and education forms, for students to create a good environment for the exam.
From the angle of the channel strategy is recommended channel selection. Campus recruitment is the most important channel in the current university recommended, scientifically prepared every campus recruitment, can create numerous employment opportunities for students; and the employer, the staff signed an agreement by way of contract cooperation recommended, and the use of talent agency paid and unpaid services recommended, recommended way is college employment department can be considered.
The fifth chapter "the promotion strategy, shaping the image of college students. The author thinks that the enterprise and products, to college students employment, should also be a good promotional work, to establish a good image. Advertising strategies, mainly starting from the two aspects of the employment network" and "media", in order to improve the image of the school; in terms of public relations, the author thinks that the university employment department should cooperate with other units to do the "social services", "competition" and "Campus Open Day" and so on, in order to improve the image of the school and students; and enterprises, the author believes that the employment promotion strategy of colleges and universities, but also should do a good job in alumni resources development, which not only to help students establish a learning model, and more importantly, the outstanding alumni achievement, school and the students to create a good reputation.
In the epilogue, the author discussed on the employment work in Colleges and universities to carry out smoothly, in addition to financial and material resources to external factors, university teachers engaged in employment is the inherent constraints; at the same time, the current university employment system, may also need to reform, so as to conform to the society the development of engineering, to deal with the university employment work of this system.

【學(xué)位授予單位】：中南民族大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：G647.38

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 李德義;劉靜;;高職院�！�1234”就業(yè)工作模式的探索[J];紡織教育;2011年05期

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本文編號：1609669