本文選題：黃鶴樓品牌　切入點(diǎn)：異型盒包裝　出處：《湖北工業(yè)大學(xué)》2010年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著國(guó)內(nèi)卷煙品牌的區(qū)域集中和改革,各大廠家競(jìng)爭(zhēng)更加激烈,都想要提升市場(chǎng)占有率,不論從煙草質(zhì)量還是包裝上都進(jìn)行了大膽的改革創(chuàng)新。目前的卷煙包裝已經(jīng)大大地突破了傳統(tǒng)包裝儲(chǔ)藏,運(yùn)輸?shù)幕竟δ?轉(zhuǎn)向了諸如展示、廣告、促銷和防偽等更多新的功能。因此,卷煙包裝也從基本的保護(hù)產(chǎn)品的作用提升為以品牌價(jià)值引領(lǐng)市場(chǎng)的作用。高質(zhì)量,高水品的包裝對(duì)提升煙草產(chǎn)品的附加值、增強(qiáng)產(chǎn)品競(jìng)爭(zhēng)力、增加市場(chǎng)占有率,開拓國(guó)際市場(chǎng)起著至關(guān)重要的作用。 本課題的主要內(nèi)容就是對(duì)”黃鶴樓”品牌異型煙包裝創(chuàng)新設(shè)計(jì)的研究,研究其新,奇,特的異型煙包裝設(shè)計(jì),異型煙包裝的設(shè)計(jì)理念及其發(fā)展方向,實(shí)現(xiàn)人性化,綠色環(huán)保的設(shè)計(jì)在煙包裝上面的體現(xiàn),滿足消費(fèi)群體日益增長(zhǎng)的文化需求.將具有地域特色的黃鶴樓品牌,以人性化的開啟方式,新穎獨(dú)特的包裝造型,配合綠色環(huán)保理念來(lái)提升品牌價(jià)值。 在研究生學(xué)習(xí)期間,我參與導(dǎo)師在黃鶴樓煙包裝開發(fā)設(shè)計(jì)項(xiàng)目的設(shè)計(jì)過程中,通過對(duì)黃鶴樓品牌異型煙包裝的研究,發(fā)掘了異型煙包裝對(duì)提升品牌價(jià)值有很重要的現(xiàn)實(shí)意義,發(fā)現(xiàn)符合市場(chǎng)需求的人性化,綠色環(huán)保的設(shè)計(jì),提升黃鶴樓品牌的價(jià)值,更好的占領(lǐng)市場(chǎng)。進(jìn)而研究黃鶴樓品牌異型煙包裝的市場(chǎng)定位,設(shè)計(jì)定位,及創(chuàng)新設(shè)計(jì)。運(yùn)用包裝力學(xué),人性化設(shè)計(jì),環(huán)�；O(shè)計(jì)的理念創(chuàng)造黃鶴樓品牌易于消費(fèi)者接受的異型煙包裝設(shè)計(jì)。
[Abstract]:With the regional concentration and reform of domestic cigarette brands, the competition among major manufacturers has become more intense, and they all want to increase their market share. Both in terms of tobacco quality and packaging, bold innovation has been carried out. The current cigarette packaging has greatly broken through the basic functions of traditional packaging, storage and transportation, and has shifted to such functions as display, advertising, Promotion and anti-counterfeiting and other new functions. Therefore, cigarette packaging also from the role of basic protection products to the role of brand value leading the market. High quality, high water packaging to enhance the added value of tobacco products, Enhancing the competitiveness of products, increasing market share, and opening up the international market play a vital role. The main content of this subject is to study the innovative design of "Yellow Crane Tower" brand special-shaped cigarette packaging, to study its new, unusual and special special type cigarette packaging design, the design concept and development direction of special type cigarette packaging, and to realize humanization. Green design on the top of the tobacco packaging, to meet the growing cultural needs of consumer groups. Will have regional characteristics of the Yellow Crane Tower brand, with a humanized opening way, novel and unique packaging modeling, Cooperate with the concept of green environmental protection to enhance brand value. During my graduate study, I participated in the design process of the Yellow Crane Tower cigarette packaging development project. Through the research on the Huanghe Tower brand special cigarette packaging, I discovered that the abnormal tobacco packaging has very important practical significance to enhance the brand value. It is found that the humanization of the market, the design of green environmental protection, the promotion of the value of the Yellow Crane Tower brand, the better occupation of the market, and the further research on the market positioning and design positioning of the special type cigarette packaging of the Yellow Crane Tower brand. And innovative design. Using packaging mechanics, humanized design, environmental protection design concept to create the yellow crane tower brand easy to consumer acceptance of special cigarette packaging design.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：J524.2

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 帥小應(yīng);胡俊;江保利;;異型條煙打碼系統(tǒng)設(shè)計(jì)[J];池州學(xué)院學(xué)報(bào);2012年03期

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本文編號(hào)：1596076