本文選題：文化企業(yè)　切入點(diǎn)：產(chǎn)品走向世界　出處：《現(xiàn)代國際關(guān)系》1993年11期 　論文類型：期刊論文

【摘要】：正 這幾年我國對(duì)外開放在對(duì)待引進(jìn)來和走出去的關(guān)系上,主要是引進(jìn)型的。文化企業(yè)的運(yùn)營流向也是這樣,如卡拉OK流行、大量海外歌星來華演出、不勝枚舉的海外出版物在大陸出版發(fā)行、城鄉(xiāng)文化市場(chǎng)播放許多海外錄像和音像、令人目不暇接的海外廣告藝術(shù)宣傳品等等。而我國能夠占住亞太、歐美文化市場(chǎng),真正走向世界并給彼岸以巨大影響力、深具經(jīng)濟(jì)效益的文化精神產(chǎn)品可以說是寥寥無幾。我們習(xí)慣上把文化與體育并列,但文化與體育在引進(jìn)來和走出去的比較上,前者遠(yuǎn)遠(yuǎn)落后于后者;更不用說,文化企業(yè)與有關(guān)貿(mào)易行業(yè)進(jìn)行比較了。文化產(chǎn)品的進(jìn)出口貿(mào)易反差之大,世所矚目,引人深思。
[Abstract]:In the past few years, the relations between China's opening up to the outside world and that of bringing in and going out have been mainly of an import type. The operation direction of cultural enterprises has also been the same. For example, karaoke is popular, and a large number of overseas singers come to perform in China. Numerous overseas publications have been published and distributed in the mainland, many overseas videos and audio and video have been broadcast in the urban and rural cultural markets, and foreign advertising and art propaganda materials have been dizzying. However, China has been able to occupy the Asia-Pacific, European and American cultural markets. There are very few cultural spiritual products that really move into the world and give great influence to the other shore and have deep economic benefits. We have used to juxtaposing culture with sports, but culture and sports are compared in terms of bringing in and going out. The former lags far behind the latter, not to mention the comparison between cultural enterprises and related trade industries.
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