本文選題：招貼設計　切入點：廣告媒體　出處：《美苑》2014年06期 　論文類型：期刊論文

【摘要】：正21世紀科技不斷飛速進步,藝術設計與高科技蓬勃發(fā)展,數(shù)字化多媒體全方位充斥著人們的生活,我們正處在一個前所未有的圖像時代,古老的招貼藝術不再占廣告主導地位。由于社會需求擴大和傳達方式與時代同步,招貼設計的語言日漸個性化和多元化,當下數(shù)字技術時代的各種視覺廣告媒體,電子傳媒的拓展,縮小了招貼的環(huán)境空間,還由于性質(zhì)、特征的差異,必然有不同的長處和短處,把握特定媒體的性質(zhì)和特征,才能避其短揚其長。那么作為平面媒體的招貼在其視覺效果日趨弱化的現(xiàn)狀下,高校招貼設計教
[Abstract]:In 21th century, with the rapid progress of science and technology, the rapid development of art design and high technology, digital multimedia is full of people's life, we are in an unprecedented image era. The ancient poster art is no longer dominant in advertising. Due to the expansion of social demands and the synchronization of communication methods with the times, the language of poster design is becoming more and more individualized and diversified, and all kinds of visual advertising media in the age of digital technology, The expansion of electronic media has narrowed the environmental space for posters, and because of the differences in nature and characteristics, there must be different strengths and weaknesses, so as to grasp the nature and characteristics of specific media. In order to avoid its short spread of its long. Then as a print media poster in its visual effect weakening in the present situation, colleges and universities poster design teaching
【分類號】：J524-4;G642

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相關期刊論文 前1條

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本文編號：1578480