本文選題：竹文化　切入點：視覺傳達(dá)　出處：《湖南師范大學(xué)》2010年碩士論文　論文類型：學(xué)位論文

【摘要】：不論何時何地,傳統(tǒng)文化對于一個國家或民族本質(zhì)特征的體現(xiàn)都起著關(guān)鍵性的引導(dǎo)作用。傳統(tǒng)竹文化亦是如此,我國著名史學(xué)家陳寅恪先生認(rèn)為,中國文化是“竹的文化”,竹——這一代表了中國文化尊嚴(yán)的物象,清瘦里存在著至堅的內(nèi)在,它凌驚風(fēng),茂寒鄉(xiāng),籍堅冰,負(fù)雪霜,其獨特而豐富的人文內(nèi)涵,寄托了我們的理想抱負(fù)和道德品質(zhì),更準(zhǔn)確地說是人世界觀的外在表現(xiàn)。 現(xiàn)今,在設(shè)計藝術(shù)領(lǐng)域,人們對竹的研究現(xiàn)在主要集中于竹制品、竹工藝品、竹景觀園林設(shè)計等方面,強(qiáng)調(diào)“竹”的環(huán)保性、材質(zhì)特性,同時肯定我們中華民族對竹懷有的獨特的深厚情感。但很少從圖形、視覺傳達(dá)語言的角度去探尋傳統(tǒng)竹文化在標(biāo)志設(shè)計、廣告設(shè)計、書籍設(shè)計、包裝設(shè)計等方面的應(yīng)用研究。而本課題正是立足如此,是筆者在長期從事藝術(shù)設(shè)計實踐、教學(xué)研究工作的基礎(chǔ)之上,運用哲學(xué)、歷史學(xué)、宗教學(xué)、民族學(xué)、心理學(xué)、藝術(shù)學(xué)、美學(xué)等多種學(xué)科知識和方法,進(jìn)行的專門的分析研究。文章從傳統(tǒng)竹文化、竹圖形的精神內(nèi)涵、人文價值、審美意義等多方面加以分析,總結(jié)了竹的符號性優(yōu)勢、藝術(shù)性優(yōu)勢以及民族性優(yōu)勢,系統(tǒng)地分析了竹的外在形態(tài)與內(nèi)在精神品性在視覺傳達(dá)設(shè)計作品中所升華而成的禪心之美、生命之美、人格之美、崇高之美、中和之美和符號之美及其深刻內(nèi)涵。歸納出傳統(tǒng)竹文化在視覺傳達(dá)設(shè)計中應(yīng)用所表現(xiàn)出來的簡樸的視覺語言、詩意的隱喻語言和個性的時代語言的特征。并通過對傳統(tǒng)竹文化在標(biāo)志設(shè)計、廣告設(shè)計、書籍設(shè)計、包裝設(shè)計等領(lǐng)域的具體應(yīng)用研究,總結(jié)了傳統(tǒng)竹文化在視覺傳達(dá)設(shè)計中應(yīng)用的內(nèi)涵、特征,多種表現(xiàn)手法和設(shè)計原則。希望能從視覺傳達(dá)設(shè)計作品與傳統(tǒng)符號兩者之間找到深層的語言契合,將竹的“形”與“意”轉(zhuǎn)化為具有時代性、民族性、個性的獨特的現(xiàn)代視覺語言,進(jìn)一步挖掘傳統(tǒng)竹文化在視覺傳達(dá)設(shè)計中的深層次內(nèi)涵與表現(xiàn)形式,豐富本民族本土設(shè)計文化內(nèi)涵。
[Abstract]:Whenever and wherever, the traditional culture plays a key role in guiding the embodiment of the essential characteristics of a country or a nation. The same is true of the traditional bamboo culture, according to Chen Yinke, a famous historian of our country. Chinese culture is the "culture of bamboo." Bamboo, the object that represents the dignity of Chinese culture, has the strongest inner features in its thinness. It has the unique and rich cultural connotations, such as the strong wind, the strong cold, the strong ice, the negative snow and the frost. Entrusted with our ideals and moral qualities, more accurately said that the external expression of the world view. Nowadays, in the field of design art, people mainly focus on bamboo products, bamboo crafts, bamboo landscape landscape design and so on, emphasizing the environmental protection and material properties of "bamboo". At the same time, we affirm our Chinese nation's unique and profound feelings for bamboo. But we seldom explore the traditional bamboo culture in logo design, advertising design, book design from the angle of graphic and visual communication language. Packaging design and other aspects of the application of research. And this topic is based on the long-term practice of art design, teaching and research on the basis of the application of philosophy, history, religion, ethnology, psychology, art, This paper analyzes the traditional bamboo culture, the spiritual connotation, the humanistic value, the aesthetic significance of bamboo, and summarizes the symbolic advantages of bamboo, such as the traditional bamboo culture, the spiritual connotation of bamboo graphics, the humanistic value, the aesthetic significance and so on. This paper systematically analyzes the beauty of Zen mind, the beauty of life, the beauty of personality, the beauty of sublimation of lofty spirit, and the sublimation of the external form and inner spirit of bamboo in the visual communication design works. The beauty of neutralization and the beauty of symbols and their profound connotations. The simple visual language of the application of traditional bamboo culture in visual communication design is summarized. Poetic metaphorical language and personality of the language of the times. And through the traditional bamboo culture in the logo design, advertising design, book design, packaging design and other areas of specific application research, This paper summarizes the connotation, characteristics, various expressive techniques and design principles of the application of traditional bamboo culture in visual communication design. It is hoped that the deep language fit can be found between the visual communication design works and the traditional symbols. The "form" and "meaning" of bamboo are transformed into the unique modern visual language with the characteristics of the times, nationality and individuality, and the deep connotation and expression form of the traditional bamboo culture in the visual communication design are further excavated. Enrich the cultural connotation of native design of this nation.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：J524

【參考文獻(xiàn)】

相關(guān)期刊論文 前6條

1 熊勝利;;抽象藝術(shù)對現(xiàn)代設(shè)計的影響[J];電影評介;2009年01期

2 楊維賢;中國的竹文化[J];今日中國(中文版);1994年04期

3 張鴿香;淺談竹文化在現(xiàn)代園林中的應(yīng)用[J];南京林業(yè)大學(xué)學(xué)報(人文社會科學(xué)版);2003年04期

4 何明;中國竹文化小史[J];尋根;1999年02期

5 金荷仙,華海鏡,方偉;竹文化在中國古典園林中的運用[J];竹子研究匯刊;1998年03期

6 王長金;論竹子的人文美[J];竹子研究匯刊;2005年02期

，

本文編號：1570966