本文關(guān)鍵詞： 數(shù)字技術(shù) 動(dòng)畫(huà)技術(shù)應(yīng)用 廣告 大專動(dòng)畫(huà) 專業(yè)課程改革　出處：《南京師范大學(xué)》2011年碩士論文　論文類型：學(xué)位論文

【摘要】：動(dòng)畫(huà)專業(yè)如雨后春筍般在中國(guó)各種高等院校中作為一個(gè)獨(dú)立的專業(yè)紛紛建立,各類大專類院校也紛紛步本科類專業(yè)后塵開(kāi)辦相關(guān)專業(yè),其中很大一部分沿用了本科類院校的專業(yè)教學(xué)模式,其專業(yè)教學(xué)成果在其后的幾年內(nèi)并沒(méi)有取得很好的效果,大專院校學(xué)生的就業(yè)問(wèn)題成了大專類學(xué)院頭疼的重大問(wèn)題。 數(shù)字時(shí)代的來(lái)臨使得動(dòng)畫(huà)技術(shù)得到了空前的應(yīng)用,其應(yīng)用領(lǐng)域得到了空前的擴(kuò)大,中國(guó)的動(dòng)畫(huà)產(chǎn)業(yè)面臨著前所未有的發(fā)展契機(jī),數(shù)字革命為當(dāng)代動(dòng)畫(huà)帶來(lái)了全新的境遇與空間,一個(gè)跨領(lǐng)域的大動(dòng)畫(huà)產(chǎn)業(yè)正在逐步形成。此時(shí)的大專動(dòng)畫(huà)專業(yè)應(yīng)找到更好的學(xué)生就業(yè)導(dǎo)向,及時(shí)調(diào)整動(dòng)畫(huà)專業(yè)的課程設(shè)置以滿足數(shù)字時(shí)代的需要。影視動(dòng)畫(huà)廣告作為影視動(dòng)畫(huà)學(xué)科和廣告學(xué)科的一個(gè)交叉學(xué)科,是利用影視動(dòng)畫(huà)的技巧和手段達(dá)到廣告宣傳的目的,實(shí)際上是動(dòng)畫(huà)技術(shù)在廣告領(lǐng)域的技術(shù)應(yīng)用。影視動(dòng)畫(huà)廣告在我國(guó)廣告行業(yè)中雖然是后起之秀,但是卻具有其它廣告形式以及媒介所難以企及的優(yōu)勢(shì),它以其特有的藝術(shù)表現(xiàn)力和觀眾覆蓋面,成為當(dāng)前我國(guó)最有影響力的廣告?zhèn)鞑バ问?而廣告動(dòng)畫(huà)的制作崗位無(wú)疑是動(dòng)畫(huà)畢業(yè)生所能就業(yè)的崗位之一。常規(guī)院校根據(jù)動(dòng)畫(huà)專業(yè)的培養(yǎng)目標(biāo)與人才規(guī)格要求,在目前動(dòng)畫(huà)技術(shù)空前發(fā)展的情況下,如何使專業(yè)發(fā)展方向朝著“適崗、應(yīng)用、變崗、創(chuàng)新”的方向進(jìn)行課程建設(shè),改革現(xiàn)有的課程體系,優(yōu)化課程結(jié)構(gòu),按照職業(yè)崗位作業(yè)流程為導(dǎo)向設(shè)置課程模塊,努力提高課程體系建設(shè)水平,著力培養(yǎng)適應(yīng)市場(chǎng)需要的高等技術(shù)應(yīng)用性人是現(xiàn)在動(dòng)畫(huà)專業(yè)發(fā)展的主要方向。
[Abstract]:Animation professionals such as bamboo shoots after a spring rain in Institutions of higher learning in a variety of Chinese as an independent professional have been established, various colleges and colleges have offered undergraduate's step related professional, a large part of which follows the teaching mode of the undergraduate colleges, the professional teaching achievements in the next few years did not achieve good the effect of the employment problem of college students has become a major problem of the college class college a headache.
The advent of the digital age makes animation technology has great application, its application field has been an unprecedented expansion of Chinese animation industry is faced with hitherto unknown development opportunity, the digital revolution situation and new space for the contemporary animation, a cross domain move painting industry is gradually formed. The animation professional college students should find better employment oriented, adjust the animation professional curriculum in a timely manner to meet the needs of the digital age. The film and television animation advertising as an interdisciplinary subject of film and television animation and advertising subject, is the use of animation techniques and means to achieve the purpose of advertising, in fact is the application of animation technology in the field of advertising film. Animation advertising in China's advertising industry, although the bright younger generation but with other forms of advertising, media and the elusive advantage, it With its unique artistic expression and audience coverage, became a form of advertising in China's most influential, and post production of advertising animation animation is undoubtedly one of the post graduate can employment. The conventional institutions according to the training objectives and specifications for professional talents of animation, animation technology in the current unprecedented development situation how to make the professional development direction towards the "post, post application, change, innovation" in the direction of curriculum construction, reform the existing course system, optimize the curriculum structure, in accordance with the occupation work process oriented curriculum design module, strive to improve the level of the construction of curriculum system, focus on training to adapt to the advanced technology and market needs now is the main direction of animation professional development.

【學(xué)位授予單位】：南京師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：J218.7

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 魏玉晶;動(dòng)畫(huà)視覺(jué)語(yǔ)言在廣告中的優(yōu)勢(shì)運(yùn)用[D];西北大學(xué);2012年

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本文編號(hào)：1530861