本文關(guān)鍵詞： 網(wǎng)絡(luò)游戲 游戲內(nèi)置廣告 DriectX 3D圖形引擎　出處：《復(fù)旦大學(xué)》2008年碩士論文　論文類型：學(xué)位論文

【摘要】： 隨著中國網(wǎng)絡(luò)游戲的高速發(fā)展,快速積聚了上億的游民。如此龐大的用戶基數(shù)在為網(wǎng)絡(luò)游戲運(yùn)營商帶來豐厚利潤的同時(shí),也顯示出網(wǎng)游作為媒體平臺的核心價(jià)值。因此,從2007年開始,中國出現(xiàn)了游戲內(nèi)置廣告專業(yè)公司,并且把游戲內(nèi)置廣告管理平臺(IGALive)的建設(shè)作為當(dāng)前最核心的工作內(nèi)容之一在開展。 游戲內(nèi)置廣告是個(gè)圍繞游戲的產(chǎn)業(yè)鏈引申出的一個(gè)新的商業(yè)模式,新的模式需要新的技術(shù)平臺來承載。因此IGALive就在這樣的需求條件下誕生了。由于需要和3D游戲的DSD引擎交互,才能實(shí)現(xiàn)廣告在游戲中展現(xiàn),這本身就說明這樣的平臺在技術(shù)上有創(chuàng)新的需求和突破點(diǎn)。 參考了很多互聯(lián)網(wǎng)廣告管理平臺的技術(shù)和運(yùn)作原理,結(jié)合3D游戲的技術(shù)特點(diǎn),經(jīng)過多次專家的論證會(huì),終于有了現(xiàn)在的IGALive服務(wù)器端模塊結(jié)構(gòu)和IGA客戶端引擎實(shí)現(xiàn)的技術(shù)架構(gòu)。 本論文主要是討論了IGALive服務(wù)器端的發(fā)布管理、投放服務(wù)、資源下載服務(wù)、數(shù)據(jù)收集等幾個(gè)模塊的職能和相互之間的交互關(guān)系;IGA客戶端引擎的模塊設(shè)計(jì)、與3D游戲的圖形引擎交互、與IGALive服務(wù)器之間的交互等方面做了分析。特別針對客戶端和3D游戲的D3D引擎之間如何識別廣告位、如何投放廣告等核心技術(shù)給出了詳細(xì)的解決方法。
[Abstract]:With the rapid development of online games in China, hundreds of millions of vagrants have been amassed rapidly. Such a huge user base not only brings huge profits to online game operators, but also shows the core value of online games as a media platform. Since 2007, there has been a professional company of built-in advertising in China, and the construction of IGA Live, a built-in advertising management platform, is being carried out as one of the core contents of the current work. Inner-game advertising is a new business model developed around the gaming industry chain. The new model needs a new technology platform to carry it. So IGALive was born under such a requirement. Because of the need to interact with the 3D game's DSD engine, advertising can be displayed in the game. This in itself shows that such a platform in the technology of innovative needs and breakthroughs. Referring to the technology and operation principle of many Internet advertisement management platform and combining the technical characteristics of 3D game, after many expert demonstration meetings, we finally have the IGALive server-side module structure and the technical framework of IGA client engine. This paper mainly discusses the function of several modules, such as release management, delivery service, resource download service, data collection and so on, and the interaction between each other and the module design of IGA client engine. The interaction with 3D game graphics engine and the interaction with IGALive server are analyzed, especially how to identify the advertisement bit between the client and the D3D engine of 3D game, and how to put in the advertisement and so on.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2008
【分類號】：TP311.52

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