發(fā)布時(shí)間：2018-02-15 08:20

  本文關(guān)鍵詞： 微電影 草根娛樂(lè) 品牌化　出處：《電影文學(xué)》2012年05期 　論文類(lèi)型：期刊論文

【摘要】：相對(duì)傳統(tǒng)電影和電視,web3.0時(shí)代的"微電影"使得過(guò)去曲高和寡的單項(xiàng)度的藝術(shù)殿堂回歸到了真正具有互動(dòng)和體驗(yàn)特點(diǎn)的、人人皆可參與的"草根秀"時(shí)代。其提高觀影總?cè)舜�、為更多草根新人�?chuàng)造機(jī)會(huì)以及靈活的廣告植入等功能都將對(duì)時(shí)代電影的發(fā)展注入新的活力。以《老男孩》《66號(hào)公路》為代表的微電影發(fā)展將具有品牌化的趨勢(shì)。
[Abstract]:The "micro-film" of the traditional film and television web3.0 era has brought back the monolithic art palace of the past, which has the characteristics of real interaction and experience, and everyone can participate in the "grass root show" era, which improves the total number of people watching movies. The creation of opportunities for more grassroots newcomers and the flexible placement of advertisements will inject new vitality into the development of contemporary films. The development of micro-films represented by "Old Boy" < Highway 66 "will have a trend of branding."
【作者單位】： 東北師范大學(xué)傳媒科學(xué)學(xué)院;
【分類(lèi)號(hào)】：J905
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本文編號(hào)：1512840