本文關鍵詞： 電視包裝 形象設汁 公益環(huán)保 后期制作　出處：《昆明理工大學》2016年碩士論文　論文類型：學位論文

【摘要】：在信息化與新媒體迅速崛起的時代,電視作為最重要的傳統(tǒng)媒體之一,面臨著空前的壓力和挑戰(zhàn),因此,電視需要借助電視形象包裝,彰顯自身定位、風格以及價值取向。同時,強調(diào)與同行之間的差異化元素,增強在受眾中的可識別性,成為了電視媒體應對競爭、謀求發(fā)展的必然選擇�！稑分鞔颉肥枪P者原創(chuàng)的一個電視形象包裝設計,主題定位為“有氧歡笑盡在樂主打”,受眾群體主要為現(xiàn)代年輕人,由鮮亮的形象風格、精確的受眾定位和獨特的公益環(huán)保視角構成。本設計通過其時尚輕快的風格和富有公益人文的氣息來吸引人們特別是年輕人群體的關注,呼吁現(xiàn)代年輕人關注環(huán)保、綠色出行、保護野生動物等公益環(huán)保問題�！稑分鞔颉肥且粋�多版塊的形象包裝設計,由頻道ID、環(huán)保宣傳片、導視預告片、每日播報宣傳片、公益廣告、“廣告后更精彩”導視、形象宣傳片等版塊組成。每個版塊的功能不同,其中“導視預告片”版塊,分為“樂電影”、“樂動畫”、“樂紀錄”三個子版塊：形象宣傳片是以環(huán)保公益為主題的二維動畫設計；公益廣告片之每日播報以MG動畫形式呈現(xiàn),在觀眾觀看每日天氣播報同時,可以關注到垃圾分類、愛護自然、保護野生動物等問題。本設計是以筆者在對數(shù)字媒體藝術有了一定的理論研究基礎下,學習并掌握了一系列數(shù)字媒體軟件技術,并對其學以致用,緊扣環(huán)保主題孕育出的電視形象包裝。通過前期對環(huán)保主題的構思與市場調(diào)研,經(jīng)過兩個月的時間搜集資料、問卷調(diào)查、學習軟件教程之后,投入到數(shù)字后期制作中,把策劃與構思付諸于實踐,運用到了Photoshop、Illustrator、After Effect等軟件,經(jīng)過大量地平面設計與后期特效制作,從中鍛煉了自身的軟件操作能力。在撰寫畢業(yè)設計說明書中,對形象包裝理論知識進行了系統(tǒng)的學習,加深了對電視形象包裝的理解,最終獨立完成了《樂主打》的全部原創(chuàng)設計,它的完成是筆者的一大突破,為今后進入電視行業(yè)奠定了理論和實踐的基礎。
[Abstract]:In the era of information technology and the rapid rise of new media, television, as one of the most important traditional media, is facing unprecedented pressure and challenges. Style and value orientation. At the same time, the emphasis on the difference between the elements and peers, enhance in the audience of identifiability, has become the television media to cope with the competition. The inevitable choice to seek development. Music is the author of the original packaging design of a television image, the theme is "aerobic laughter is the main music", the audience is mainly modern young people. By bright image style, accurate audience positioning and unique public interest environmental protection perspective. This design through its style of fashion and lively style and rich in public humanity to attract the attention of people, especially young people. Appeal to modern young people to pay attention to environmental protection, green travel, wildlife protection and other public welfare issues. Music is a multi-plate image packaging design, by the channel IDD, environmental propaganda, video trailers. Daily broadcast of promotional films, public service advertisements, "more wonderful after advertising" guide, image propaganda film and other sections of the composition. The function of each section is different, "guide trailers" section, divided into "music film." "Music Animation", "Music Records" three sub-sections: image propaganda film is the theme of environmental protection as the theme of two-dimensional animation design; The daily broadcast of the public service advertisement is presented in the form of MG animation. At the same time, the audience can watch the daily weather report and pay attention to the classification of garbage and protect nature. Protection of wildlife and other issues. This design is based on the author of the digital media art has a certain theoretical research foundation, learning and mastering a series of digital media software technology, and to its application. Through the concept of environmental protection theme and market research, after two months to collect information, questionnaires, after learning software tutorials. Put into the digital post-production, planning and ideas into practice, the application of Photoshop after Effect and other software. After a large number of graphic design and post-special effects production, from the exercise of their own software operation ability. In the preparation of graduation design manual, the image packaging theory knowledge has been studied systematically. It deepens the understanding of TV image packaging, and finally completes all original design of "Music" independently. It is a great breakthrough for the author and lays the foundation of theory and practice for entering TV industry in the future.
【學位授予單位】：昆明理工大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：TN948.1
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本文編號：1484229