發(fā)布時(shí)間：2018-01-25 04:31

  本文關(guān)鍵詞： 視頻分享網(wǎng)站 體育頻道 優(yōu)酷網(wǎng)　出處：《上海體育學(xué)院》2010年碩士論文　論文類型：學(xué)位論文

【摘要】： 伴隨衛(wèi)星通訊、數(shù)字化、多媒體和計(jì)算機(jī)網(wǎng)絡(luò)等技術(shù)的發(fā)展出現(xiàn)了新型傳播媒介,演變成一個(gè)多媒體、多渠道、全方位、立體化的傳播結(jié)構(gòu)�，F(xiàn)代體育與新型的傳播媒介攜手,相互整合,共生共存,形成了豐富的信息空間。計(jì)算機(jī)從Web1.0時(shí)代到Web2.0時(shí)代的轉(zhuǎn)變,我國的視頻分享網(wǎng)站取得了迅速的發(fā)展,早已成為網(wǎng)民網(wǎng)絡(luò)生活的重要組成部分,也成為網(wǎng)絡(luò)傳播時(shí)代的新潮流。體育頻道作為其重要的一支,擁有龐大的用戶群體和巨大的商業(yè)應(yīng)用前景,備受研究者及工業(yè)界的關(guān)注。研究者往往從宏觀的角度提出視頻分享存在的問題,針對體育頻道的深入研究很少。 本文選擇國內(nèi)具有代表性的主流視頻分享網(wǎng)站優(yōu)酷網(wǎng)體育頻道的視頻作為研究對象。研究前期,筆者對2009年4月份視頻分享網(wǎng)站優(yōu)酷網(wǎng)體育頻道進(jìn)行試驗(yàn)性的數(shù)據(jù)收集；確定選題后,為了數(shù)據(jù)的連續(xù)性,筆者對2009年8、9月份優(yōu)酷網(wǎng)體育視頻數(shù)據(jù)進(jìn)行比較完整的收集；研究期間,筆者同步關(guān)注優(yōu)酷網(wǎng)體育頻道的狀況,對明顯的修整進(jìn)行記錄。本文運(yùn)用數(shù)理統(tǒng)計(jì)法,主要針對2009年8、9月份優(yōu)酷網(wǎng)體育頻道的數(shù)據(jù),使用SPSS統(tǒng)計(jì)軟件進(jìn)行進(jìn)行梳理與分析,為研究提供切實(shí)的數(shù)據(jù)。對優(yōu)酷網(wǎng)體育頻道在首頁中的地位,體育頻道的網(wǎng)頁設(shè)計(jì)、體育頻道頭的版頭條、體育視頻的數(shù)量、體育視頻的標(biāo)題、體育視頻的內(nèi)容、體育視頻特色欄目進(jìn)行系統(tǒng)的研究,探析視頻分享網(wǎng)站優(yōu)酷體育頻道的現(xiàn)狀。運(yùn)用文獻(xiàn)資料法對視頻分享網(wǎng)站的產(chǎn)生背景和現(xiàn)狀進(jìn)行概述,從傳播學(xué)的角度,對體育視頻進(jìn)行定義,總結(jié)視頻分享網(wǎng)站體育頻道的特點(diǎn)。運(yùn)用訪談法,對業(yè)內(nèi)專業(yè)人士進(jìn)行訪談,從而獲知有關(guān)視頻分享網(wǎng)站體育頻道的專業(yè)意見。 研究發(fā)現(xiàn)視頻分享網(wǎng)站優(yōu)酷網(wǎng)體育頻道的內(nèi)容存在以下問題：體育頻道主頁空白區(qū)域浪費(fèi)頁面資源,體育頻道主頁多數(shù)體育視頻更新緩慢,體育視頻內(nèi)容偏向刺激暴力,非體育視頻的充數(shù),視頻分類、標(biāo)簽、專輯內(nèi)容不明確,體育廣告視頻的虛假點(diǎn)擊量,體育視頻使用密碼觀看有悖分享精神。本文通過對視頻分享網(wǎng)站優(yōu)酷網(wǎng)體育頻道現(xiàn)狀的初步探索,針對以上問題,提出三點(diǎn)發(fā)展策略。根據(jù)認(rèn)知心理學(xué)理論,體育頻道在滿足受眾需要的前提下,應(yīng)該合理使用體育頻道主頁的頁面；根據(jù)網(wǎng)絡(luò)傳播學(xué)中的“把關(guān)”理論,視頻分享網(wǎng)站作為視頻發(fā)布的主體,有責(zé)任和義務(wù)承擔(dān)“施控”的職能,發(fā)布符合國家法律法規(guī)標(biāo)準(zhǔn)的體育視頻；根據(jù)網(wǎng)絡(luò)傳播學(xué)“噪音”理論,為了形成良好的傳播環(huán)境,視頻分享網(wǎng)站體育頻道應(yīng)該進(jìn)行規(guī)范化管理。
[Abstract]:With the development of satellite communication, digitization, multimedia and computer network, a new media has emerged, which has evolved into a multimedia, multi-channel, all-around. Three-dimensional communication structure. Modern sports and new media hand in hand, mutual integration, symbiotic coexistence, formed a rich information space. Computer from the Web1.0 era to the Web2.0 era of change. China's video sharing website has made rapid development, has become an important part of the network life of Internet users, but also become a new trend in the era of network communication. Sports channels as an important part of it. With a large number of users and huge prospects for commercial applications, researchers and industry pay close attention to it. Researchers often put forward the problems of video sharing from a macro perspective. There is little in-depth research on sports channels. In this paper, the representative of the mainstream video sharing website Youku Sports Channel video as the research object. The author carries on the experimental data collection to the April 2009 video sharing website Youku sports channel; After determining the topic, for the continuity of the data, the author collected the sports video data of Youku in 2009 and September. During the study, the author pays attention to the situation of Youku Sports Channel and records the obvious dressing. This paper mainly focuses on the data of Youku Sports Channel in 2009 and September by using mathematical statistics. The use of SPSS statistical software to comb and analyze, for the study to provide practical data. On the Youku sports channel in the home page status, sports channel web design, sports channel front page headlines. The number of sports video, sports video title, sports video content, sports video features column for systematic research. Analyze the video sharing website Youku sports channel status quo. Use the method of literature to summarize the background and current situation of video sharing website, from the perspective of communication, the definition of sports video. This paper summarizes the characteristics of sports channel of video sharing website, and uses interview method to interview professionals in the industry, so as to get professional opinions about sports channel of video sharing website. The study found that video sharing website Youku sports channel content has the following problems: sports channel home page blank area waste page resources sports channel home page most sports video update slow. Sports video content tends to stimulate violence, non-sports video fill, video classification, labels, album content is unclear, sports advertising video false click. Sports video using password to watch is contrary to the spirit of sharing. This article through the video sharing website Youku sports channel status quo preliminary exploration, in view of the above problems, proposed three development strategies, according to cognitive psychology theory. Under the premise of satisfying the needs of the audience, the sports channel should use the page of the main page of the sports channel reasonably; According to the theory of "gatekeeper" in network communication, video sharing website, as the main body of video release, has the responsibility and obligation to take on the function of "control" and release sports video in accordance with the national laws and regulations. According to the theory of "noise" in network communication, in order to form a good communication environment, sports channel of video sharing website should be standardized management.
【學(xué)位授予單位】：上海體育學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G206-F

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本文編號：1461989