本文關鍵詞： 電影海報 中國電影海報 設計 民族化 民族性　出處：《東北師范大學》2009年碩士論文　論文類型：學位論文

【摘要】： 電影海報是一種人們喜聞樂見的宣傳電影的媒介,被廣泛張貼于電影院、商業(yè)鬧市、公園、車站等人流密集的繁華地點。如同電影的名片,向觀眾介紹電影的片名、演員、故事情節(jié)等豐富的電影信息,也散發(fā)出影片的迷人芬芳,吸引觀眾駐足觀賞。電影海報不僅是電影的宣傳廣告,同時也是設計者精心制作的藝術作品。設計師繼承了民族傳統(tǒng)中的優(yōu)秀文化,并借鑒學習國外的先進技術,凝聚自身的創(chuàng)作熱情,激發(fā)自己的創(chuàng)作潛能,才設計出一張張美妙絕倫,扣人心弦的視覺藝術品。而且,不同時期的電影海報涵蓋了不同的表現方法、人文特征、時代風貌,十分具有觀賞性,這使得電影海報不僅具有極高的商業(yè)價值和藝術價值,也同樣具有收藏和研究價值。 中國電影海報伴隨中國電影發(fā)展了近百年,受到來自文化、經濟、歷史和科技等方方面面的影響,發(fā)生了翻天覆地的變化,也表現出越來越豐富的民族特征,正是這些民族特性,奠定了中國電影海報的設計風格和獨特品位,也成為華人民族身份的自我認同,是當代設計發(fā)展的文化和理論支撐。 本文在收集大量中外電影海報資料并查閱相關文獻的基礎上,選取具有代表性的電影海報進行分析和研究,梳理1905年以來中國電影海報發(fā)展的脈絡,并找出中國電影海報在設計方面不同于外國的民族性,研究其發(fā)展形成的原因,解釋其在全球化的發(fā)展進程中所表現出的種種現象,并對中國電影海報未來的發(fā)展做出一些合理的推斷。希望本文的撰寫能夠使我國電影海報的設計做出一些貢獻,以便做出自己的風格,為民族藝術的延伸和拓展而努力。
[Abstract]:Movie posters are popular media for promoting movies, widely displayed in cinemas, commercial downtown, parks, stations and other crowded and prosperous places, such as film business cards. Introducing movie titles, actors, storylines and other rich film information to the audience, but also exudes the charming fragrance of the film, attracting the audience to watch. The movie poster is not only the advertising of the film. The designer inherits the excellent culture in the national tradition, and draws lessons from the foreign advanced technology, condenses own creation enthusiasm, stimulates own creation potential. The film poster of different periods covers different methods of expression, humanistic characteristics, style and features of the times, very ornamental. This makes the film poster not only has the extremely high commercial value and the artistic value, but also has the collection and the research value. With the development of Chinese film for nearly 100 years, Chinese film poster has been influenced by culture, economy, history and science and technology, and has changed dramatically, and has also shown more and more rich national characteristics. It is these national characteristics that have established the design style and unique taste of the Chinese film poster and become the self-identification of the Chinese national identity and the cultural and theoretical support for the development of contemporary design. On the basis of collecting a large number of Chinese and foreign film poster materials and consulting relevant documents, this paper selects representative film posters for analysis and research, combing the development of Chinese film posters since 1905. And find out that the design of Chinese film poster is different from the national character of foreign countries, study the reasons for its development, explain its various phenomena in the development process of globalization. And make some reasonable inference on the future development of Chinese film poster. I hope the writing of this paper can make some contributions to the design of Chinese film poster in order to make its own style. For the extension and expansion of national art and efforts.
【學位授予單位】：東北師范大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：J524.1

【引證文獻】

相關期刊論文 前1條

1 謝艷輝;;論當代中國電影海報的嬗變與不足[J];電影文學;2010年21期

相關碩士學位論文 前1條

1 李沛;多模態(tài)話語分析下的中國當代電影海報[D];陜西師范大學;2012年

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本文編號：1445593