作為年報(bào)中最為廣泛閱讀的部分,致股東信對(duì)于投資決策的影響不容小覷。本文通過(guò)對(duì)比中美銀行企業(yè)致股東信中的語(yǔ)言隱喻及概念隱喻,探究其建構(gòu)企業(yè)身份的異同。主要研究問(wèn)題如下:(1)建構(gòu)中美銀行企業(yè)致股東信主要關(guān)注點(diǎn)的語(yǔ)言隱喻及概念隱喻各有哪些?(2)這些隱喻表達(dá)了怎樣的立場(chǎng)?(3)這些隱喻揭示了中美銀行企業(yè)怎樣的企業(yè)身份?(4)其異同原因有哪些?為了回答上述研究問(wèn)題,本文收集了89封中美銀行企業(yè)致股東信,借助第四代網(wǎng)絡(luò)語(yǔ)料庫(kù)工具Wmatrix進(jìn)行數(shù)據(jù)分析,并結(jié)合概念隱喻理論、立場(chǎng)三角理論等進(jìn)行中美銀行企業(yè)致股東信對(duì)比分析。研究發(fā)現(xiàn):(1)中美銀行企業(yè)致股東信共享12個(gè)概念隱喻,包括生物體隱喻、移動(dòng)與方向隱喻、建筑隱喻以及戰(zhàn)爭(zhēng)隱喻等;中國(guó)銀行企業(yè)致股東信主導(dǎo)隱喻為移動(dòng)與方向隱喻、生物體隱喻和建筑隱喻,美國(guó)為生物體隱喻、移動(dòng)與方向隱喻以及游戲與運(yùn)動(dòng)隱喻;兩者雖共享大部分概念隱喻,其語(yǔ)言隱喻的分布卻不盡相同。(2)通過(guò)這些隱喻,中美銀行企業(yè)對(duì)企業(yè)自身、企業(yè)經(jīng)濟(jì)活動(dòng)以及利益相關(guān)者,特別是其股東,采取積極立場(chǎng);中國(guó)銀行企業(yè)致股東信中較少出現(xiàn)消極立場(chǎng),而美國(guó)銀行企業(yè)致股東信中存在較多負(fù)面立場(chǎng),其目的多為于...

【文章頁(yè)數(shù)】：74 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
CHAPTER ONE INTRODUCTION
    1.1 Research orientation
    1.2 Rationale
    1.3 Organization of the thesis
CHAPTER TWO LITERATURE REVIEW
    2.1 Previous studies on metaphors in letters to shareholders
    2.2 Previous studies on corporate identity
    2.3 Limitations of previous studies
CHAPTER THREE ANALYTICAL FRAMEWORK
    3.1 Conceptual Metaphor Theory
    3.2 Cognitive-Cultural Theory
    3.3 Stance Triangle Theory
        3.3.1 Stance and stance taking
        3.3.2 Stance Triangle
    3.4 A Proposed analytical framework
CHAPTER FOUR METHODOLOGY
    4.1 Research questions
    4.2 Corpus data
    4.3 Wmatrix tools
    4.4 Research procedures
CHAPTER FIVE RESULTS AND ANALYSIS
    5.1 Conceptual and linguistic metaphors in CCLtS and CALtS
    5.2 Stances and corporate identities revealed by conceptual and linguistic metaphors in CCLtS and CALtS
        5.2.1 ORGANISM
        5.2.2 DIRECTION& MOVEMENT
        5.2.3 WAR
        5.2.4 HEALTH& ILLNESS
        5.2.5 BUILDING& CONSTRUCTION
        5.2.6 GAME& SPORT
    5.3 Summary
CHAPTER SIX DISCUSSION
    6.1 Accounts for the similarities between CCLtS and CALtS
    6.2 Accounts for the differences between CCLtS and CALtS
        6.2.1 National culture
        6.2.2 Corporate culture
        6.2.3 Other factors
CHAPTER SEVEN CONCLUSION
    7.1 Summary of major findings
    7.2 Implications of this study
    7.3 Limitations and suggestions
REFERENCES
APPENDICES
Appendix A
Appendix B
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