企業(yè)身份構(gòu)建指一系列的企業(yè)自我定義和對自我建構(gòu)不斷修正的過程。旨在影響社會對企業(yè)的評價(jià)和態(tài)度,從而提高企業(yè)競爭力。近年來語言學(xué)家們對企業(yè)身份構(gòu)建的研究主要關(guān)注于企業(yè)的話語,文化背景,及社會功能等要素,卻忽略了這些要素與企業(yè)身份構(gòu)建之間的關(guān)系。因此,本文從批評性語篇分析的視角入手,試圖探討企業(yè)話語與企業(yè)身份構(gòu)建之間的關(guān)系。本文選取2016年至2018年中國汽車公司(長安汽車、上汽汽車、東風(fēng)汽車)和美國汽車公司(通用汽車、福特汽車、克萊斯勒)的企業(yè)年報(bào)為語料,以語篇?dú)v史分析法為理論框架,采取定性與定量相結(jié)合的研究方法,探究年報(bào)中語篇策略(指稱策略,謂詞策略,視角話策略,辯題策略和強(qiáng)化與弱化策略)的分布和應(yīng)用,并對中、美汽車企業(yè)年報(bào)中的企業(yè)身份構(gòu)建進(jìn)行分析。本研究旨在回答以下三個(gè)問題:(1)中、美汽車企業(yè)年報(bào)中,語篇策略是如何分布和應(yīng)用的?(2)中、美汽車企業(yè)年報(bào)中,語篇策略的應(yīng)用構(gòu)建了哪些相同的和不同的企業(yè)身份?(3)企業(yè)身份建構(gòu)的原因是什么?研究發(fā)現(xiàn),中、美汽車企業(yè)年報(bào)中五大語篇策略的分布情況相似。通過進(jìn)一步分析年報(bào)中五大策略的運(yùn)用,發(fā)現(xiàn)中、美汽車企業(yè)年報(bào)中構(gòu)建了相同的企業(yè)身份和不同的企...

【文章頁數(shù)】：107 頁

【學(xué)位級別】：碩士

【文章目錄】：
內(nèi)容提要
Synopsis
摘要
Abstract
Introduction
    Research Background
    Research Objectives
    Research Significance
    Organization of the Thesis
Chapter One Literature Review
    1.1 Previous Studies on Annual Reports
    1.2 Previous Studies on Corporate Identity Construction
        1.2.1 Definitions of Corporate Identity Construction
        1.2.2 Features and Components of Corporate Identity Construction
        1.2.3 Studies on Corporate Identity Construction
    1.3 Application of DHA at Home and Abroad
    1.4 Comments on Previous Studies
Chapter Two Theoretical Foundation and Methodology
    2.1 Theoretical Framework
        2.1.1 Key Notions of Wodak’s Discourse Historical Analysis
        2.1.2 Analytical Strategies of DHA
        2.1.3 The Feasibility of DHA for This Thesis
    2.2 Research Methodology
        2.2.1 Research Questions
        2.2.2 Research Methods
        2.2.3 Data Collection and Sample Selection
        2.2.4 Research Procedures and Instruments
Chapter Three Corporate Identity Construction in Annual Reports of Sino-American Automobile Companies
    3.1 The Distribution of Discursive Strategies
    3.2 Similar Identities Constructed by Discursive Strategies
        3.2.1 The Identity of Reporter
        3.2.2 The Identity of Seller
        3.2.3 The Identity of Decision-maker
        3.2.4 Summary
    3.3 Different Identities Constructed by Discursive Strategies
        3.3.1 The Identity of Professor or Guider
        3.3.2 The Identity of Idealist or Realist
        3.3.3 The Identity of Leader or Negotiator
        3.3.4 Summary
    3.4 Causes for Corporate Identity Construction
        3.4.1 Causes for Similar Identity Construction
        3.4.2 Causes for Different Identity Construction
Conclusion
References
Appendix Excerpts Selected from Annual Reports of Chinese andAmerican Automobile Companies
作者簡介及科研成果
Acknowledgements



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