本文選題：浙江文化 + 關(guān)鍵詞��； 參考：《浙江學(xué)刊》2017年02期

【摘要】：本文以英語谷歌圖書語料庫為數(shù)據(jù)來源,采取文化組學(xué)的視角,通過觀察浙江文化關(guān)鍵詞在20世紀里語料庫中的詞頻變化,考察浙江文化在英語世界影響力的發(fā)展演變。同時,本文通過LexisNexis數(shù)據(jù)庫,檢索21世紀以來英語新聞媒體對馬云及阿里巴巴的英語報道,以此考察浙商文化在英語世界的當(dāng)下影響力。研究結(jié)果表明:1)浙江文化關(guān)鍵詞中較早引起英語世界關(guān)注的是有關(guān)物質(zhì)文化的詞語,說明英語世界是先認識浙江的物質(zhì)文化,之后再延伸至非物質(zhì)文化;2)自20世紀70年代末以來,英語世界對浙江文化的關(guān)注度迅速升溫,許多名人、古文明、物質(zhì)文化遺產(chǎn)、非物質(zhì)文化遺產(chǎn)的國際影響力開始有了大幅提升。這說明自改革開放以來,浙江與英美世界開始了全方位的接觸和交流;3)21世紀以來,馬云及其執(zhí)掌的阿里巴巴,所推出的淘寶網(wǎng)以及支付寶在全球商業(yè)版圖里迅猛發(fā)展,引起了全球媒體的廣泛關(guān)注。
[Abstract]:This paper takes the English Google Book Corpus as the data source, from the perspective of culture group, through observing the change of the word frequency of Zhejiang cultural key words in the corpus in the 20th century, to investigate the development and evolution of Zhejiang culture's influence in the English world. At the same time, through LexisNexis database, this paper searches English news media reports on Ma Yun and Alibaba in the 21st century, so as to investigate the influence of Zhejiang business culture in the English-speaking world. The result of the study shows that the key words of Zhejiang culture are the words concerned with material culture that attracted the attention of the English world earlier, indicating that the English world is the first to understand the material culture of Zhejiang. Since the late 1970s, the attention of the English-speaking world to Zhejiang culture has increased rapidly. Many celebrities, ancient civilizations, and material cultural heritage, The international influence of intangible cultural heritage began to increase greatly. This shows that since the beginning of reform and opening up, Zhejiang and the British and American world have started all-round contacts and exchanges. Since the 21st century, Ma Yun and his Alibaba, the Taobao and Alipay launched by Ma Yun, have developed rapidly in the global commercial map. Has aroused the global media widespread attention.
【作者單位】： 浙江財經(jīng)大學(xué)外國語學(xué)院;
【基金】：浙江省社科規(guī)劃之江青年課題“基于語料庫的中國文化關(guān)鍵詞的譯介及文化影響力研究”(16ZJQN028YB)的階段性成果
【分類號】：G125;H315.9

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本文編號：2041882