本文選題：公司簡介 + 網上��； 參考：《對外經濟貿易大學》2017年碩士論文

【摘要】：公司簡介作為企業(yè)形象的窗口,是對外宣傳和業(yè)務交流的橋梁。隨著經濟全球化和互聯網+時代的來臨,電子商務迅猛發(fā)展,網上公司簡介更成為擴大公司影響力的平臺。石化行業(yè)作為我國經濟的支柱產業(yè),正處于創(chuàng)新、提高贏利和可持續(xù)性發(fā)展的階段,有效的網上企業(yè)宣傳必不可少。公司簡介屬于商務話語的范疇。目前,國內對于商務話語的應用主要集中在語言教學、翻譯理論和文化研究領域,而將語類分析用于數字化時代商務實踐的研究較為少見。本文通過對全球知名石化企業(yè)網上簡介的分析,旨在為國內企業(yè)提供借鑒。本文以Swales和Bhatia的語類分析方法為理論框架,通過建立中外大型石化企業(yè)網上企業(yè)簡介語料庫,比較中外企業(yè)簡介在文本結構、語言使用和內容創(chuàng)新等方面的異同,并為我國企業(yè)宣傳材料的撰寫提出了建議。結果表明,與國外相比,國內企業(yè)簡介的文本結構較為固定和全面,榮譽描述較多,缺少消費者所關注的公司收益、產品應用等信息;語言很詳細、精致,但缺乏重點和特色;內容豐富但不夠明確、清晰。建議國內石化企業(yè)簡介以“突出重點、語言平實、貼近消費者”為理念,在結構方面增加企業(yè)收益、產品應用、消費者答疑、社會責任、信息安全的篇幅,減少企業(yè)榮譽的描述;語言的使用應在保持中國傳統(tǒng)特色的基礎上,更加親切、簡單、靈活;在內容方面增加具體的項目案例,適當減少復雜多媒體的應用。
[Abstract]:Company profile as a window of corporate image, is a bridge for external publicity and business exchanges.With the advent of economic globalization and the advent of the Internet era, electronic commerce is developing rapidly, and the online company profile has become the platform for expanding the influence of the company.As the pillar industry of our economy, petrochemical industry is in the stage of innovation, profit improvement and sustainable development. Effective online enterprise propaganda is essential.Company profile belongs to business discourse.At present, the application of business discourse in China is mainly concentrated in the fields of language teaching, translation theory and cultural studies. However, the research on the application of genre analysis to business practice in the digital age is relatively rare.This paper aims to provide reference for domestic enterprises by analyzing the online introduction of global famous petrochemical enterprises.Based on Swales and Bhatia, this paper compares the similarities and differences between Chinese and foreign enterprise profiles in text structure, language use and content innovation by setting up a database of online enterprise profiles of large petrochemical enterprises at home and abroad.And put forward the suggestion for the writing of the propaganda material of our country enterprise.The results show that, compared with foreign countries, the text structure of domestic enterprise profile is more fixed and comprehensive, the description of honor is more, the information of company income, product application and so on, which is concerned by consumers, is lacking, the language is very detailed and exquisite, but it lacks emphasis and characteristic.Rich but not clear enough.It is suggested that the brief introduction of domestic petrochemical enterprises should be based on the idea of "focusing on the key points, plain language, close to the consumer", and increase the space of enterprise income, product application, consumer answer, social responsibility and information security in the structure of the enterprise.The use of language should be more cordial, simple and flexible on the basis of maintaining traditional Chinese characteristics, and the use of language should be reduced by adding specific project cases in terms of content and reducing the application of complex multimedia.
【學位授予單位】：對外經濟貿易大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：H136;H313
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本文編號：1750394