發(fā)布時間：2021-01-09 09:07

　　本研究旨在評估西班牙酒店領(lǐng)域的一家提供企業(yè)社會責任（CSR）咨詢的公司情況。該項目的核心業(yè)務是提供審計服務,就如何利用企業(yè)社會責任獲取競爭優(yōu)勢向酒店提供建議。然而,即便是四大咨詢公司也不能僅僅通過提供這些服務來實現(xiàn)可持續(xù)發(fā)展,因此該公司還提供審計,制定企業(yè)社會責任計劃和策略,課程和培訓,以及和供應商聯(lián)系服務。為實施該項目,本研究首先介紹了該項目的背景、目的和意義,進而分析CSR的當前整體的市場狀況、西班牙的酒店行業(yè)、酒店行業(yè)的企業(yè)社會責任、全球報告指數(shù)以及西班牙的咨詢業(yè)。接下來,本文回顧了一些文獻、關(guān)鍵術(shù)語,以及使用的模型,通過使用主要文獻和二次文獻進行市場研究,隨后還進行了行業(yè)分析。本文介紹了該公司本身的法律要求、所有權(quán)和信息,此外還制定了一項營銷計劃,其中考慮了促銷和廣告等關(guān)鍵方面,確定了可能的客戶。本文還介紹了公司運營最初幾年的預期財務計劃。最后,本文總結(jié)了調(diào)查結(jié)果,提出建議以供進行類似研究的學者參考。本研究旨在探索該公司的可持續(xù)性,加深對企業(yè)社會責任及其在酒店領(lǐng)域重要性的認知,并進一步探索咨詢行業(yè),理解這一點非常重要。 

【文章來源】：上海外國語大學上海市 211工程院校 教育部直屬院校

【文章頁數(shù)】：98 頁

【學位級別】：碩士

【文章目錄】：
Acknowledgements
摘要
Abstract
Chapter One Introduction
    1.1.Background,Purpose and Significance
        1.1.1.Background
        1.1.2.Purpose
        1.1.3.Significance
    1.2.Current Market Status
        1.2.1.CSR
        1.2.2.Hospitality industry in Spain
        1.2.3.CSR in the Hospitality Industry
        1.2.4.Global Reporting Initiative
        1.2.5.Consultancy sector in Spain
        1.2.6.Laws directly linked to CSR in Spain
    1.3.Research implications
        1.3.1.Theoretical implications
        1.3.2.Practical implications
    1.4.Research content and methods
        1.4.1.Chapter distribution and content
        1.4.2.Research methods
Chapter Two Theoretical Framework
    2.1.Key Terms
    2.2.Literature Review
        2.2.1.CSR
        2.2.2.Stakeholder theory
    2.3 Models Used
        2.3.1.Business Canvas Model
        2.3.2 PEST-LE Analysis
        2.3.3 Porter′s Five Forces
        2.3.4 SWOT Analysis
    2.4 Application of Models
        2.4.1 Business Canvas Model
        2.4.2 Porter′s Five Forces
        2.4.3 SWOT
Chapter Three Market Research
    3.1.Market Research（secondary sources）
    3.2.Market Research:Primary Data
    3.3.Industry Analysis
        3.3.1 Current Competitive situation
        3.3.2 PEST+EL
        3.3.3.SWOT
        3.3.4.Business Canvas Model of the Company
Chapter Four The Company and the Team
    4.1.Legal Structure
    4.2.Ownership
    4.3.Process to follow
        4.3.1.Mandatory processes
        4.3.2.Non-mandatory but highly recommended
    4.4.Advisory Board
    4.5.The management team
        4.5.1.Division of labour by teams
        4.5.2 Employees and salaries
Chapter Five Marketing plan
    5.1.Services offered
    5.2.Identification of Possible Clients
        5.2.1.Operational Path
    5.3.Promotion and advertisement of the company
        5.3.1.Decision Making of Customers
        5.3.2.Go to Market Strategy
        5.3.3.Website
        5.3.4.Communication channels
        5.3.5.Visits and targeted marketing
        5.3.6.Trade Fairs and Exhibitions
    5.4.Analysis of customer purchase decisions
        5.4.1 Circular renewal process
    5.5.Retaining customers vs.Acquiring new customers
    5.6.Work flow
        5.6.1.Project of type1
        5.6.2 Project type2
    5.7.Strengths and weaknesses and ways competitors may react to the business
Chapter Six Operating and Financial Plans
    6.1 Financial Plan
        6.1.1.Fixed costs
        6.1.2.Variable costs
        6.1.3.Breaking-even point
        6.1.4 Pricing
    6.2.Projected cashflows
    6.3.Contingency Plans based on the pessimistic optimistic scenarios
Chapter Seven Conclusions
    7.1.Main conclusions
    7.2.Limitations and future research directions
        7.2.1.Limitations
        7.2.2.Future research directions
INDEX
REFERENCES



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