本研究旨在評(píng)估西班牙酒店領(lǐng)域的一家提供企業(yè)社會(huì)責(zé)任（CSR）咨詢的公司情況。該項(xiàng)目的核心業(yè)務(wù)是提供審計(jì)服務(wù),就如何利用企業(yè)社會(huì)責(zé)任獲取競(jìng)爭(zhēng)優(yōu)勢(shì)向酒店提供建議。然而,即便是四大咨詢公司也不能僅僅通過(guò)提供這些服務(wù)來(lái)實(shí)現(xiàn)可持續(xù)發(fā)展,因此該公司還提供審計(jì),制定企業(yè)社會(huì)責(zé)任計(jì)劃和策略,課程和培訓(xùn),以及和供應(yīng)商聯(lián)系服務(wù)。為實(shí)施該項(xiàng)目,本研究首先介紹了該項(xiàng)目的背景、目的和意義,進(jìn)而分析CSR的當(dāng)前整體的市場(chǎng)狀況、西班牙的酒店行業(yè)、酒店行業(yè)的企業(yè)社會(huì)責(zé)任、全球報(bào)告指數(shù)以及西班牙的咨詢業(yè)。接下來(lái),本文回顧了一些文獻(xiàn)、關(guān)鍵術(shù)語(yǔ),以及使用的模型,通過(guò)使用主要文獻(xiàn)和二次文獻(xiàn)進(jìn)行市場(chǎng)研究,隨后還進(jìn)行了行業(yè)分析。本文介紹了該公司本身的法律要求、所有權(quán)和信息,此外還制定了一項(xiàng)營(yíng)銷計(jì)劃,其中考慮了促銷和廣告等關(guān)鍵方面,確定了可能的客戶。本文還介紹了公司運(yùn)營(yíng)最初幾年的預(yù)期財(cái)務(wù)計(jì)劃。最后,本文總結(jié)了調(diào)查結(jié)果,提出建議以供進(jìn)行類似研究的學(xué)者參考。本研究旨在探索該公司的可持續(xù)性,加深對(duì)企業(yè)社會(huì)責(zé)任及其在酒店領(lǐng)域重要性的認(rèn)知,并進(jìn)一步探索咨詢行業(yè),理解這一點(diǎn)非常重要。 

【文章來(lái)源】：上海外國(guó)語(yǔ)大學(xué)上海市 211工程院校 教育部直屬院校

【文章頁(yè)數(shù)】：98 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
Acknowledgements
摘要
Abstract
Chapter One Introduction
    1.1.Background,Purpose and Significance
        1.1.1.Background
        1.1.2.Purpose
        1.1.3.Significance
    1.2.Current Market Status
        1.2.1.CSR
        1.2.2.Hospitality industry in Spain
        1.2.3.CSR in the Hospitality Industry
        1.2.4.Global Reporting Initiative
        1.2.5.Consultancy sector in Spain
        1.2.6.Laws directly linked to CSR in Spain
    1.3.Research implications
        1.3.1.Theoretical implications
        1.3.2.Practical implications
    1.4.Research content and methods
        1.4.1.Chapter distribution and content
        1.4.2.Research methods
Chapter Two Theoretical Framework
    2.1.Key Terms
    2.2.Literature Review
        2.2.1.CSR
        2.2.2.Stakeholder theory
    2.3 Models Used
        2.3.1.Business Canvas Model
        2.3.2 PEST-LE Analysis
        2.3.3 Porter′s Five Forces
        2.3.4 SWOT Analysis
    2.4 Application of Models
        2.4.1 Business Canvas Model
        2.4.2 Porter′s Five Forces
        2.4.3 SWOT
Chapter Three Market Research
    3.1.Market Research（secondary sources）
    3.2.Market Research:Primary Data
    3.3.Industry Analysis
        3.3.1 Current Competitive situation
        3.3.2 PEST+EL
        3.3.3.SWOT
        3.3.4.Business Canvas Model of the Company
Chapter Four The Company and the Team
    4.1.Legal Structure
    4.2.Ownership
    4.3.Process to follow
        4.3.1.Mandatory processes
        4.3.2.Non-mandatory but highly recommended
    4.4.Advisory Board
    4.5.The management team
        4.5.1.Division of labour by teams
        4.5.2 Employees and salaries
Chapter Five Marketing plan
    5.1.Services offered
    5.2.Identification of Possible Clients
        5.2.1.Operational Path
    5.3.Promotion and advertisement of the company
        5.3.1.Decision Making of Customers
        5.3.2.Go to Market Strategy
        5.3.3.Website
        5.3.4.Communication channels
        5.3.5.Visits and targeted marketing
        5.3.6.Trade Fairs and Exhibitions
    5.4.Analysis of customer purchase decisions
        5.4.1 Circular renewal process
    5.5.Retaining customers vs.Acquiring new customers
    5.6.Work flow
        5.6.1.Project of type1
        5.6.2 Project type2
    5.7.Strengths and weaknesses and ways competitors may react to the business
Chapter Six Operating and Financial Plans
    6.1 Financial Plan
        6.1.1.Fixed costs
        6.1.2.Variable costs
        6.1.3.Breaking-even point
        6.1.4 Pricing
    6.2.Projected cashflows
    6.3.Contingency Plans based on the pessimistic optimistic scenarios
Chapter Seven Conclusions
    7.1.Main conclusions
    7.2.Limitations and future research directions
        7.2.1.Limitations
        7.2.2.Future research directions
INDEX
REFERENCES



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