創(chuàng)業(yè)投資基于G音樂公司成功個(gè)案研究
[Abstract]:With the increase of the cost of borrowing and financing, venture capital is more and more accepted by enterprises. In recent years, the scale of venture capital in our country is in a state of rapid development. This mode of financing not only improves the financing ability of small and medium-sized enterprises. And improve the management level of the company, this investment and financing mode to promote the progress of science and technology, enterprise transformation and upgrading and economic development have played a catalytic role. This paper summarizes the contents of venture capital and the development of venture capital at home and abroad. From the angle of investment enterprises and invested enterprises, this paper analyzes the successful investment cases of G music company invested by a venture capital group, based on the SWOT framework. This paper finds out the advantages and disadvantages that are beneficial to the enterprise and needs to be overcome, and explores the qualities that the enterprise should possess in the process of venture capital investment. The successful investment of this case also makes the venture capital enterprise understand that the value analysis of the target enterprise should be done well before the investment, and the investment risk, the financial situation and the analysis of the post-investment income forecast of the invested enterprise should be fully evaluated. Through the analysis, we can see that there are still some problems in the venture capital industry of our country, such as lack of talent resources, imperfect system, imperfect legal system, and so on. The successful experience of this case reminds the invested enterprises that they need to get the capital from the venture capital to try to develop towards the direction of creating excellent management team, clear corporate culture, reasonable orientation, good social ability and keen vision. At the same time, choose the right investors. The investors should pay attention to the investment analysis, the selection of the right investment projects and the reasonable avoidance of investment risks.
【學(xué)位授予單位】:河南大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類號(hào)】:F832.48
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