創(chuàng)業(yè)投資基于G音樂公司成功個案研究
發(fā)布時間:2018-11-14 16:23
【摘要】:隨著借貸融資成本的提高,創(chuàng)業(yè)投資這種融資形式越來越被企業(yè)所接受,近幾年來我國的創(chuàng)業(yè)投資規(guī)模處于飛速發(fā)展的狀態(tài),,這種融資模式不僅提高了中小企業(yè)的融資能力,而且提高了公司的管理水平,這種投融資方式對推動科技進步、企業(yè)轉(zhuǎn)型升級以及經(jīng)濟發(fā)展都起到推動性作用。 本文概述了創(chuàng)業(yè)投資的內(nèi)容以及國內(nèi)外創(chuàng)業(yè)投資發(fā)展的狀況,從投資企業(yè)和被投資企業(yè)的角度,對某創(chuàng)投集團投資G音樂公司的成功投資案例進行分析,基于SWOT框架,找出對企業(yè)有利值得發(fā)揚的長處以及需要克服的略勢,發(fā)掘創(chuàng)業(yè)投資過程中企業(yè)應該具備的素質(zhì)。該案例的成功投資,也讓創(chuàng)投企業(yè)懂得,在投資前要做好目標企業(yè)的價值分析,充分評估被投資企業(yè)的投資風險,財務狀況的分析以及投資后收益預測的分析。 通過分析可以看出我國的創(chuàng)投行業(yè)還存在人才資源匱乏、體制不夠完善、法律制度不夠健全等問題。該案例的成功經(jīng)驗提醒需要獲得創(chuàng)業(yè)資本注資的被投資企業(yè)可嘗試向著創(chuàng)建優(yōu)秀的管理團隊、明確企業(yè)文化、合理定位的方向發(fā)展,同時培養(yǎng)良好的社交能力以及敏銳的眼觀,與此同時選擇正確的投資者。投資者方面,做好投資分析,選擇恰當?shù)耐顿Y項目、合理規(guī)避投資風險等都是需要注意的問題。
[Abstract]:With the increase of the cost of borrowing and financing, venture capital is more and more accepted by enterprises. In recent years, the scale of venture capital in our country is in a state of rapid development. This mode of financing not only improves the financing ability of small and medium-sized enterprises. And improve the management level of the company, this investment and financing mode to promote the progress of science and technology, enterprise transformation and upgrading and economic development have played a catalytic role. This paper summarizes the contents of venture capital and the development of venture capital at home and abroad. From the angle of investment enterprises and invested enterprises, this paper analyzes the successful investment cases of G music company invested by a venture capital group, based on the SWOT framework. This paper finds out the advantages and disadvantages that are beneficial to the enterprise and needs to be overcome, and explores the qualities that the enterprise should possess in the process of venture capital investment. The successful investment of this case also makes the venture capital enterprise understand that the value analysis of the target enterprise should be done well before the investment, and the investment risk, the financial situation and the analysis of the post-investment income forecast of the invested enterprise should be fully evaluated. Through the analysis, we can see that there are still some problems in the venture capital industry of our country, such as lack of talent resources, imperfect system, imperfect legal system, and so on. The successful experience of this case reminds the invested enterprises that they need to get the capital from the venture capital to try to develop towards the direction of creating excellent management team, clear corporate culture, reasonable orientation, good social ability and keen vision. At the same time, choose the right investors. The investors should pay attention to the investment analysis, the selection of the right investment projects and the reasonable avoidance of investment risks.
【學位授予單位】:河南大學
【學位級別】:碩士
【學位授予年份】:2013
【分類號】:F832.48
本文編號:2331686
[Abstract]:With the increase of the cost of borrowing and financing, venture capital is more and more accepted by enterprises. In recent years, the scale of venture capital in our country is in a state of rapid development. This mode of financing not only improves the financing ability of small and medium-sized enterprises. And improve the management level of the company, this investment and financing mode to promote the progress of science and technology, enterprise transformation and upgrading and economic development have played a catalytic role. This paper summarizes the contents of venture capital and the development of venture capital at home and abroad. From the angle of investment enterprises and invested enterprises, this paper analyzes the successful investment cases of G music company invested by a venture capital group, based on the SWOT framework. This paper finds out the advantages and disadvantages that are beneficial to the enterprise and needs to be overcome, and explores the qualities that the enterprise should possess in the process of venture capital investment. The successful investment of this case also makes the venture capital enterprise understand that the value analysis of the target enterprise should be done well before the investment, and the investment risk, the financial situation and the analysis of the post-investment income forecast of the invested enterprise should be fully evaluated. Through the analysis, we can see that there are still some problems in the venture capital industry of our country, such as lack of talent resources, imperfect system, imperfect legal system, and so on. The successful experience of this case reminds the invested enterprises that they need to get the capital from the venture capital to try to develop towards the direction of creating excellent management team, clear corporate culture, reasonable orientation, good social ability and keen vision. At the same time, choose the right investors. The investors should pay attention to the investment analysis, the selection of the right investment projects and the reasonable avoidance of investment risks.
【學位授予單位】:河南大學
【學位級別】:碩士
【學位授予年份】:2013
【分類號】:F832.48
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