【摘要】：房地產(chǎn)開發(fā)項目高成本低效率的問題，已成為制約我國房地產(chǎn)行業(yè)發(fā)展的重要制約因素；而房地產(chǎn)市場供過于求以及快速的技術(shù)擴散，也使得各房地產(chǎn)企業(yè)陷入了同質(zhì)化的競爭，生存空間狹小。精細化管理是一種以最大限度減少管理所占用的資源和提高管理效率為主要目標的管理方式，可以從整體上提高項目或企業(yè)的效益。精細化管理的思想和技術(shù)在房地產(chǎn)開發(fā)項目中的應(yīng)用，為提高房地產(chǎn)企業(yè)和開發(fā)項目的效益提供了有效的解決途徑。 本文首先從管理觀念、管理制度和管理實施三個層面分析了我國房地產(chǎn)開發(fā)項目中的管理現(xiàn)狀，并對精細化管理應(yīng)用的必要性進行了總結(jié)；以日本為例，對精細化管理在日本的房地產(chǎn)開發(fā)項目的應(yīng)用從設(shè)計管理、施工管理、進度管理和安全管理四個方面進行了分析；在此基礎(chǔ)上，本文建立了房地產(chǎn)開發(fā)項目精細化管理成熟度評價指標體系，并從五個成熟度等級上建立了精細化管理成熟度的關(guān)鍵過程域，，構(gòu)建了房地產(chǎn)開發(fā)項目的精細化管理成熟度蛛網(wǎng)模型。在模型構(gòu)建后，用該模型進行了案例分析。 本文所構(gòu)建的精細化管理成熟度蛛網(wǎng)模型，有包括3個一級指標、7個二級指標、10個三級指標在內(nèi)的評價指標體系，包括混亂級、簡單級、規(guī)范級、精益級和戰(zhàn)略規(guī)劃級在內(nèi)的五個成熟度等級，19個關(guān)鍵過程域。通過該模型從定性的關(guān)鍵過程域分析和定量的成熟度評價指標體系對一案例進行成熟度評估。研究表明，通過針對評價指標和關(guān)鍵過程域的改進，可以提高房地產(chǎn)開發(fā)項目精細化管理成熟度水平，并提高整個項目和企業(yè)的效益。
[Abstract]:The problem of high cost and low efficiency of real estate development project has become an important restriction factor that restricts the development of real estate industry in our country, and the oversupply of real estate market and the rapid diffusion of technology, Also make the real estate enterprises into a homogeneous competition, narrow living space. Fine management is a kind of management mode which aims at minimizing the resources occupied by management and improving management efficiency. It can improve the benefit of the project or enterprise as a whole. The application of the thought and technology of fine management in the real estate development project provides an effective way to improve the benefit of the real estate enterprise and the development project. This paper first analyzes the present situation of management in real estate development projects in China from three aspects: management concept, management system and management implementation, and sums up the necessity of fine management application. This paper analyzes the application of fine management in real estate development projects in Japan from four aspects: design management, construction management, schedule management and safety management. In this paper, the evaluation index system of fine management maturity of real estate development project is established, and the key process area of fine management maturity is established from five maturity levels. The fine management maturity cobweb model of real estate development project is constructed. After the model is constructed, a case study is carried out with the model. The refined management maturity cobweb model constructed in this paper includes three primary indicators, seven second-level indicators and ten third-level indicators, including chaotic level, simple level, standard level, and so on. Lean level and strategic planning level including five maturity levels, 19 key process areas. The model is used to evaluate the maturity of a case from qualitative key process area analysis and quantitative maturity evaluation index system. The research shows that through the improvement of the evaluation index and the key process area, the fine management maturity level of the real estate development project can be improved, and the benefit of the whole project and the enterprise can be improved.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F299.233.5;F299.313

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