【摘要】：當(dāng)前形勢(shì)下,移動(dòng)互聯(lián)網(wǎng)業(yè)務(wù)發(fā)展迅猛,手機(jī)報(bào)業(yè)務(wù)的市場(chǎng)發(fā)展前景也引起了相關(guān)專業(yè)人士的普遍關(guān)注。面臨蓬勃的市場(chǎng)發(fā)展趨勢(shì),手機(jī)報(bào)業(yè)務(wù)現(xiàn)在的營(yíng)銷形式與市場(chǎng)的發(fā)展還存在一定的差距,也日益突顯出了不能勝任市場(chǎng)發(fā)展需求的疲態(tài),其中更為突出的是起步較晚的中國(guó)電信手機(jī)報(bào)業(yè)務(wù)。 本文將通過(guò)對(duì)手機(jī)報(bào)業(yè)務(wù)特點(diǎn)的研究,以及對(duì)環(huán)境、行業(yè)、競(jìng)爭(zhēng)對(duì)手等市場(chǎng)要素的分析,結(jié)合中國(guó)電信手機(jī)報(bào)業(yè)務(wù)目前存在的問題,進(jìn)行了營(yíng)銷策略的選擇研究,并在此基礎(chǔ)上提出了中國(guó)電信手機(jī)報(bào)業(yè)務(wù)精細(xì)化營(yíng)銷體系建立的相關(guān)措施,同時(shí)從平臺(tái)、終端、人力資源等方面提出了實(shí)施保障建議。
[Abstract]:Under the current situation, the mobile Internet service develops rapidly, the mobile phone newspaper service market development prospect has also caused the related professional general concern. In the face of the vigorous market development trend, there is still a certain gap between the current marketing form of mobile phone newspaper business and the development of the market, which increasingly highlights the fatigue of being unable to meet the needs of market development. One of the more prominent is the late start of China Telecom Mobile Service. In this paper, through the study of the characteristics of mobile phone newspaper business and the analysis of market elements such as environment, industry, competitors and so on, combined with the existing problems of China Telecom mobile phone newspaper business, this paper makes a study on the choice of marketing strategy. On this basis, the paper puts forward the relevant measures for the establishment of the fine marketing system of China Telecom Mobile newspaper, and puts forward some suggestions for implementing the guarantee from the aspects of platform, terminal, human resources and so on.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F626;F274

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本文編號(hào)：2206576