發(fā)布時間：2018-08-27 07:40

【摘要】：當前形勢下,移動互聯(lián)網(wǎng)業(yè)務(wù)發(fā)展迅猛,手機報業(yè)務(wù)的市場發(fā)展前景也引起了相關(guān)專業(yè)人士的普遍關(guān)注。面臨蓬勃的市場發(fā)展趨勢,手機報業(yè)務(wù)現(xiàn)在的營銷形式與市場的發(fā)展還存在一定的差距,也日益突顯出了不能勝任市場發(fā)展需求的疲態(tài),其中更為突出的是起步較晚的中國電信手機報業(yè)務(wù)。 本文將通過對手機報業(yè)務(wù)特點的研究,以及對環(huán)境、行業(yè)、競爭對手等市場要素的分析,結(jié)合中國電信手機報業(yè)務(wù)目前存在的問題,進行了營銷策略的選擇研究,并在此基礎(chǔ)上提出了中國電信手機報業(yè)務(wù)精細化營銷體系建立的相關(guān)措施,同時從平臺、終端、人力資源等方面提出了實施保障建議。
[Abstract]:Under the current situation, the mobile Internet service develops rapidly, the mobile phone newspaper service market development prospect has also caused the related professional general concern. In the face of the vigorous market development trend, there is still a certain gap between the current marketing form of mobile phone newspaper business and the development of the market, which increasingly highlights the fatigue of being unable to meet the needs of market development. One of the more prominent is the late start of China Telecom Mobile Service. In this paper, through the study of the characteristics of mobile phone newspaper business and the analysis of market elements such as environment, industry, competitors and so on, combined with the existing problems of China Telecom mobile phone newspaper business, this paper makes a study on the choice of marketing strategy. On this basis, the paper puts forward the relevant measures for the establishment of the fine marketing system of China Telecom Mobile newspaper, and puts forward some suggestions for implementing the guarantee from the aspects of platform, terminal, human resources and so on.
【學位授予單位】：北京郵電大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F626;F274

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本文編號：2206576