本文選題：中小型互聯(lián)網(wǎng)企業(yè) + 融資方式�。� 參考：《天津農(nóng)學(xué)院》2017年碩士論文

【摘要】：在“互聯(lián)網(wǎng)+”背景下,我國互聯(lián)網(wǎng)企業(yè)快速發(fā)展,尤其是以互聯(lián)網(wǎng)平臺業(yè)務(wù)為主的中小型互聯(lián)網(wǎng)企業(yè)迅速崛起。因其所處行業(yè)和自身發(fā)展的特點(diǎn),中小型互聯(lián)網(wǎng)企業(yè)的融資方式與其他企業(yè)有所不同。一方面,中小型互聯(lián)網(wǎng)企業(yè)的規(guī)模比較小,缺乏一定的信用記錄且自身償債能力弱,融資渠道窄,融資難度較大。另一方面,中小型互聯(lián)網(wǎng)企業(yè)需要源源不斷的資金支持,尤其是在初創(chuàng)期,更是一個持續(xù)“燒錢”的過程,資金需求量大。針對目前中小型互聯(lián)網(wǎng)企業(yè)存在的融資需求大、融資方式單一、融資成本和風(fēng)險高、融資效率低等問題,制定適合其發(fā)展的融資策略就顯得尤為重要。本文在融資基本理論基礎(chǔ)上對ZT公司融資策略進(jìn)行研究。從ZT公司基本情況、財務(wù)狀況及資金需求三個方面對ZT公司融資需求進(jìn)行分析,然后對ZT公司的融資現(xiàn)狀及問題分析,包括對融資環(huán)境的SWOT分析、公司當(dāng)前的融資方式分析。并指出ZT公司目前面臨著融資方式單一、渠道窄、內(nèi)源融資不足及外源融資困難等困境。產(chǎn)生這些問題的原因一方面是企業(yè)的財務(wù)狀況不容樂觀、信用等級偏低、缺少作抵押的資產(chǎn)和信息不對稱,另一方面是商業(yè)銀行貸款偏好和政府對中小企業(yè)扶持力度不夠。接著按照融資策略選擇的基本原則,提出ZT公司可選擇的融資方式,針對不同的融資目的和資金需求情況,考慮融資成本、風(fēng)險及效率等影響因素,ZT公司可以應(yīng)用不同的融資策略,既有內(nèi)源增資擴(kuò)股融資、融資租賃等單一的融資策略,又有“天使投資+知識產(chǎn)權(quán)質(zhì)押融資”、“天使投資+股權(quán)類眾籌”等組合式的融資策略。最后提出了 ZT公司融資策略實(shí)施的應(yīng)對措施。本文研究成果為中小型互聯(lián)網(wǎng)企業(yè)在降低融資成本、規(guī)避融資風(fēng)險、提高融資效率及拓寬融資渠道方面有重要的借鑒作用。
[Abstract]:In the "Internet plus" under the background of rapid development of China's Internet companies, especially small and medium-sized enterprises in the rapid rise of the Internet Internet platform business. Because of its characteristics of the industry and the development of the Internet, small and medium-sized enterprise financing ways and other enterprises different. On the one hand, small and medium scale Internet companies than On the other hand, small and medium Internet enterprises need continuous funding support, especially at the initial stage, which is a continuous "money burning" process, with large demand for funds. Financing for the current small and medium Internet enterprises. Large demand, single financing way, high financing cost and high risk, low financing efficiency and so on, it is very important to formulate financing strategies suitable for its development. This paper studies the financing strategy of ZT company on the basis of basic financing theory. From the basic situation of ZT company, financial situation and capital demand three aspects of financing demand for ZT company. The analysis of the current financing situation and problems of ZT company, including the SWOT analysis of the financing environment, the analysis of the current financing methods of the company, and point out that ZT company is facing a single financing way, narrow channel, inadequacy of endogenous financing and foreign financing difficulties. The reasons for these problems are the financial situation of the enterprise on the one hand. It is not optimistic, the credit rating is low, the assets and information of the mortgage are lacking. On the other hand, the loan preference of commercial banks and the government's support to the small and medium enterprises are not enough. Then, according to the basic principles of the choice of the financing strategy, the choice of financing mode of ZT company is put forward to consider the different financing purposes and demand of funds. The factors such as financing cost, risk and efficiency, ZT companies can apply different financing strategies, including both internal capital increase and expansion, financial leasing and other single financing strategies, and the combination of "angel investment + intellectual property pledge financing", "angel investment + stock right" and so on. Finally, the financing strategy of ZT company is put forward. The results of this paper have an important reference for the small and medium Internet enterprises to reduce the cost of financing, avoid financing risks, improve the efficiency of financing and broaden the financing channels.
【學(xué)位授予單位】：天津農(nóng)學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F49;F275

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本文編號：1927317