本文選題：電信運營商 + 市場環(huán)境　； 參考：《合肥工業(yè)大學》2013年碩士論文

【摘要】：全球電信市場增長速度呈現(xiàn)明顯下降趨勢，IDC等機構(gòu)預測未來4年全球電信市場收入增長率將下降2-3%。2006-2012年全球移動、固定、互聯(lián)網(wǎng)等主要電信業(yè)務收入的增長速度都明顯放緩。本選題闡述了當前我國電信行業(yè)發(fā)展現(xiàn)狀和融合趨勢，分析國內(nèi)外電信運營商低增長、管道化的原因，對電信運營商原有策略進行回顧，并對中國電信市場環(huán)境進行分析，借鑒發(fā)達國家電信運營商發(fā)展中的問題解決方法，積極準備4G運營，以差異化策略、低成本高效運營與拓展藍海作為策略的主要方向，提出了電信運營商在客戶、產(chǎn)品、資費、渠道、集團等方面的具體策略。 本文力圖幫助移動運營商探尋通信行業(yè)的發(fā)展與變革中的規(guī)律，制定切實可行的市場競爭策略;促進企業(yè)整合相關(guān)資源實現(xiàn)又好又快發(fā)展。本文運用市場競爭策略原理、PEST分析工具、Porter's五力模型等多種手段對電信運營商的市場環(huán)境和未來市場競爭策略進行研究，使用主成分分析法對策略實施進行定量分析，以佐證市場競爭策略在實際執(zhí)行過程中的效果，期望為移動運營商發(fā)展指明方向。
[Abstract]:The growth rate of the global telecommunications market shows a marked downward trend. IDC and other institutions predict that the growth rate of global telecom market revenue will drop by 2-3% in the next four years. The growth rate of global mobile, fixed, Internet and other major telecommunications business revenues will slow markedly in the next four years. This topic describes the current situation and integration trend of the telecom industry in China, analyzes the reasons for the low growth and pipeline of domestic and foreign telecom operators, reviews the original strategies of the telecom operators, and analyzes the market environment of China's telecommunications industry. Drawing lessons from the solutions to the problems in the development of telecom operators in developed countries, actively preparing 4G operations, taking differentiation strategy, low-cost and efficient operation and the development of Blue Sea as the main strategy, the paper puts forward the telecom operators in customer, product and tariff. Channels, groups and other aspects of specific strategies. This paper tries to help mobile operators to explore the laws of the development and transformation of the communication industry, formulate feasible market competition strategies, and promote the integration of related resources to achieve good and rapid development. In this paper, the market environment and the future market competition strategy of telecom operators are studied by using the market competition strategy principle and the pest analysis tool, such as Porteros five-force model, and the implementation of the strategy is quantitatively analyzed by principal component analysis. In order to prove the effect of market competition strategy in the actual implementation process, it is expected to point out the direction for the development of mobile operators.
【學位授予單位】：合肥工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F626

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本文編號：1782559