本文選題：動(dòng)態(tài)競(jìng)爭(zhēng)　切入點(diǎn)：IT分銷(xiāo)渠道　出處：《復(fù)旦大學(xué)》2013年碩士論文

【摘要】：IT硬件分銷(xiāo)商是IT硬件產(chǎn)品供應(yīng)鏈的重要組成部分,但是一直以來(lái),對(duì)于IT硬件分銷(xiāo)行業(yè)的研究關(guān)注都非常少。IT產(chǎn)業(yè)特點(diǎn)決定了行業(yè)競(jìng)爭(zhēng)始終處于動(dòng)態(tài)環(huán)境下,因此研究動(dòng)態(tài)環(huán)境下的核心競(jìng)爭(zhēng)力,對(duì)找到營(yíng)銷(xiāo)的策略,制定企業(yè)的競(jìng)爭(zhēng)戰(zhàn)略都有積極的啟示意義。 本文通過(guò)多種科學(xué)理論研究模型,包括動(dòng)態(tài)競(jìng)爭(zhēng)分析理論,SWOT分析法,戰(zhàn)略五要素評(píng)估,波特五力模型分析等,輔以對(duì)JH公司的個(gè)案分析,明確當(dāng)前的競(jìng)爭(zhēng)環(huán)境,總結(jié)中國(guó)IT硬件分銷(xiāo)企業(yè)的核心競(jìng)爭(zhēng)力問(wèn)題,以期通過(guò)分析明確未來(lái)中國(guó)IT硬件分銷(xiāo)企業(yè)的發(fā)展之路,為其健康發(fā)展提供理論與實(shí)踐結(jié)合的案例。 首先,本文結(jié)合前人對(duì)于動(dòng)態(tài)競(jìng)爭(zhēng)理論的研究,詳細(xì)闡述了動(dòng)態(tài)競(jìng)爭(zhēng)環(huán)境的產(chǎn)生原因與作用過(guò)程,以及在此競(jìng)爭(zhēng)環(huán)境下對(duì)企業(yè)核心競(jìng)爭(zhēng)力的需求；然后結(jié)合實(shí)際情況,運(yùn)用PEST模型,戰(zhàn)略五要素評(píng)估等工具對(duì)我國(guó)IT分銷(xiāo)行業(yè)的競(jìng)爭(zhēng)環(huán)境與核心競(jìng)爭(zhēng)力構(gòu)成要素進(jìn)行分析和比較,體現(xiàn)了IT分銷(xiāo)行業(yè)面臨動(dòng)態(tài)競(jìng)爭(zhēng)與不確定未來(lái)發(fā)展趨勢(shì),從而說(shuō)明了建構(gòu)核心競(jìng)爭(zhēng)力對(duì)我國(guó)IT分銷(xiāo)企業(yè)的重要意義；最后對(duì)JH (Joint Harvest)公司進(jìn)行案例分析,運(yùn)用K.S.F、SWOT等分析工具,對(duì)其所處行業(yè)的現(xiàn)狀和存在問(wèn)題做了具體分析,進(jìn)而明確了JH的重新定位與構(gòu)建核心競(jìng)爭(zhēng)力的方向和途徑,以期為我國(guó)眾多IT分銷(xiāo)企業(yè)提供參考借鑒之用。
[Abstract]:The IT hardware distributor is an important part of the IT hardware product supply chain. However, the research on IT hardware distribution industry has been paid very little attention. The characteristics of IT industry determine that the industry competition is always in the dynamic environment.Therefore, the study of the core competence under the dynamic environment has positive implications for finding out the marketing strategy and making the competitive strategy of the enterprise.In this paper, through a variety of scientific theoretical research models, including dynamic competition analysis theory SWOT analysis, strategic five elements evaluation, Porter five forces model analysis, supplemented by a case study of JH company, to clarify the current competitive environment,This paper summarizes the core competitiveness of IT hardware distribution enterprises in China in order to provide a case of combining theory and practice for the healthy development of IT hardware distribution enterprises in China by analyzing and clarifying the way of development of IT hardware distribution enterprises in China in the future.First of all, combined with the previous research on the dynamic competition theory, this paper elaborates the reasons and the process of the dynamic competition environment, and the demand for the core competence of the enterprise in this competitive environment, and then combined with the actual situation.This paper analyzes and compares the competitive environment and core competitive factors of China's IT distribution industry by means of PEST model and strategic five-factor evaluation, which reflects the dynamic competition and uncertain future development trend of IT distribution industry.The paper explains the importance of constructing core competence to IT distribution enterprises in China, and finally makes a case study on JH Joint Harvest.Using K.S.FFU SWOT and other analysis tools, it makes a concrete analysis of the current situation and existing problems of the industry.Then, the reorientation of JH and the way of constructing core competence are defined, in order to provide reference for many IT distribution enterprises in our country.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F271;F49

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