【摘要】：本文由外資零售商大舉進入中國市場,進而導致我國零售企業(yè)競爭密度驟增,生存環(huán)境惡化,競爭力普遍較低這一系列問題引發(fā)思考,認為科學測評我國零售企業(yè)競爭力并提出有針對性的競爭力改善措施具有較大意義。 本文結(jié)合價值理論的發(fā)展成果,從福利經(jīng)濟學和顧客讓渡價值角度出發(fā),論證了零售企業(yè)競爭力的內(nèi)涵與形成邏輯。根據(jù)企業(yè)價值鏈理論、企業(yè)能力理論和資源基礎觀點,系統(tǒng)性的分析了零售企業(yè)的價值創(chuàng)造活動,認為零售企業(yè)從產(chǎn)品、服務、人員、形象等多個方面創(chuàng)造了價值。同時,構(gòu)建了零售企業(yè)的價值鏈模型,基礎性活動包括零售采購、零售物流、零售服務、門店運營,輔助性活動包括人力資源管理、信息技術管理、基礎設施管理。根據(jù)零售企業(yè)的價值鏈模型,構(gòu)架出一個兼?zhèn)淅碚撔院筒僮餍缘?含有30項指標的零售企業(yè)競爭力測評體系。 本文利用突變級數(shù)法,以測評指標體系的樹形結(jié)構(gòu)為基礎,確定各層次的突變系統(tǒng)類型,最后運用歸一化公式進行測評排序。結(jié)構(gòu)方程模型的分析結(jié)果顯示,零售采購活動中的付款優(yōu)勢能力對企業(yè)競爭力的貢獻作用不大；信息技術能力有利于零售物流效率的提升,對提升零售企業(yè)競爭力具有一定作用；人力資源管理成果的改善有利于零售服務水平的提升,對提升企業(yè)競爭力具有較大作用；門店運營能力的改善對零售企業(yè)競爭力的提升具有關鍵性作用。
[Abstract]:In this paper, foreign retailers entered the Chinese market on a large scale, which led to a series of problems, such as the sharp increase of competition density, the deterioration of survival environment and the general low competitiveness of retail enterprises in our country. It is considered that it is of great significance to scientifically evaluate the competitiveness of Chinese retail enterprises and put forward targeted measures to improve their competitiveness. Based on the development of the theory of value, this paper demonstrates the connotation and formation logic of the competitiveness of retail enterprises from the perspective of welfare economics and customer transfer value. According to the theory of enterprise value chain, the theory of enterprise capability and the viewpoint of resource base, this paper systematically analyzes the value creation activities of retail enterprises, and thinks that retail enterprises create value from products, services, personnel, image and so on. At the same time, the value chain model of retail enterprises is constructed. The basic activities include retail purchasing, retail logistics, retail service, store operation, and auxiliary activities including human resource management, information technology management and infrastructure management. According to the value chain model of retail enterprises, a theoretical and operational evaluation system of competitiveness of retail enterprises with 30 indexes is established. In this paper, the catastrophe series method is used to determine the types of catastrophe systems at different levels based on the tree structure of the evaluation index system. Finally, the evaluation ranking is carried out by using the normalized formula. The results of the structural equation model show that the payment advantage ability in the retail purchasing activities has little effect on the competitiveness of the enterprise. Information technology capability is beneficial to the promotion of retail logistics efficiency and to the promotion of the competitiveness of retail enterprises, the improvement of human resources management results is conducive to the promotion of retail service level, and has a greater role in enhancing the competitiveness of enterprises. The improvement of store operation ability plays a key role in improving the competitiveness of retail enterprises.
【學位授予單位】：蘭州理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F832.51;F724.2

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