基于多維偏好分析的國內(nèi)城市居民金融理財投資產(chǎn)品選擇研究
[Abstract]:With the development of China's economy and society, Chinese residents and families have to face all kinds of uncertain factors in the market while their wealth increases rapidly. Therefore, how to manage family assets, how to plan financial investment, how to spread risks and how to improve family wealth are problems that should be paid attention to by every resident and family. In addition, after many investigations and studies, one notable phenomenon is that most of the residents and families surveyed consider themselves to be risk-benefit balanced. Only a small number of residents and families consider them to be risk-prone and capital-preserving. However, in contrast to this situation, there are very few households with medium risk investment products as the main investment object, and there are many families with high risk or low risk products. Therefore, a large proportion of Chinese residents and families have their risk appetite and financial investment planning problems. Therefore, the purpose of this paper is to help urban residents and families to make reasonable financial investment planning. The third to fifth chapters are the main part. The third chapter is to study the factors that affect the choice of financial investment of urban residents in China. Combined with the research results of relevant experts and scholars as well as the conclusion of this paper, the main considerations include three categories: family factors, product factors and financial investment purposes. The fourth chapter is to study the choice preference of financial investment products of urban residents and families, through issuing questionnaires, using multi-dimensional preference analysis, cluster analysis and other methods to analyze the collected data empirically. The main conclusions can be drawn from three aspects: (1) when different types of urban residents and families make financial investment decisions, what factors will affect their decision results; (2) different types of urban residents and households have more preference for financial management and investment products; (3) what problems have been highlighted by urban residents and families in the process of choosing and making financial investment, among which the main problem is that a large proportion of residents and families have the problem that risk preference and financial investment plan are not in accordance with each other. The fifth chapter is to provide suggestions for the choice of financial management and investment products for urban residents and families. Combining the choice preference of different types of urban residents and families in financial management and investment in China and the existing problems, how to be scientific and reasonable for urban residents and families, Effective choice of financial investment products and how to carry out financial investment portfolio to provide targeted advice.
【學(xué)位授予單位】:北京郵電大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2014
【分類號】:F832.48
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