發(fā)布時(shí)間：2018-01-11 05:30

  本文關(guān)鍵詞：DT公司商業(yè)地產(chǎn)項(xiàng)目開發(fā)管理的研究　出處：《天津大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 商業(yè)地產(chǎn) 項(xiàng)目管理 進(jìn)度控制 風(fēng)險(xiǎn)分析

【摘要】：房地產(chǎn)市場是瞬息萬變的，各種因素的影響都會造成房地產(chǎn)市場產(chǎn)生一定幅度的波動，政策性因素以及人們不同的預(yù)期甚至?xí)䦟Ψ康禺a(chǎn)市場產(chǎn)生較大的影響。而作為市場主體的房地產(chǎn)開發(fā)商在房地產(chǎn)項(xiàng)目開發(fā)過程中，則需要對項(xiàng)目全程做好充分的管理工作，以確保項(xiàng)目能夠順利實(shí)施。對于成功開發(fā)的項(xiàng)目，，房地產(chǎn)開發(fā)商除了能夠獲得與預(yù)期相當(dāng)?shù)睦麧�，還會賺得業(yè)界良好的口碑，贏得市場及業(yè)主的信任及期待，而建設(shè)單位項(xiàng)目管理工作的好壞已經(jīng)成為一個(gè)房地產(chǎn)開發(fā)項(xiàng)目能否成功的關(guān)鍵。 衡量一個(gè)房地產(chǎn)開發(fā)商是否成功，不能單純只看其在順境中擴(kuò)張的程度，更要考量其面對政策的不確定性、行業(yè)的快速變革以及自身面對危機(jī)來臨時(shí)的對抗能力。只有房地產(chǎn)開發(fā)商自身構(gòu)建成完整且功能強(qiáng)大的管理平臺，才能給自己留有應(yīng)對錯(cuò)失的彈性空間和余地。 本文以DT公司開發(fā)的LSH大廈項(xiàng)目為實(shí)例，首先介紹項(xiàng)目開發(fā)背景及所處環(huán)境，其次介紹房地產(chǎn)開發(fā)相關(guān)概念，隨后對房地產(chǎn)開發(fā)企業(yè)在項(xiàng)目運(yùn)行過程中各階段項(xiàng)目管理進(jìn)行簡要概述，著重分析項(xiàng)目實(shí)施階段對于施工現(xiàn)場各單位及作為建設(shè)單位的甲方內(nèi)部各部門的管理，并對DT公司在項(xiàng)目開發(fā)過程中存在的問題提出建議，以期為DT公司后續(xù)項(xiàng)目打好基礎(chǔ)。同時(shí)，希望本文對其他房地產(chǎn)開發(fā)商的項(xiàng)目開發(fā)能起到一定的借鑒作用。
[Abstract]:The real estate market is changing rapidly, and all kinds of factors will cause the real estate market to fluctuate to a certain extent. Policy factors and people's different expectations will even have a greater impact on the real estate market. As the main body of the market real estate developers in the real estate project development process. The project needs to be fully managed to ensure that the project can be implemented smoothly. For successful development projects, real estate developers in addition to the expected profits. It will also win the good reputation of the industry and win the trust and expectation of the market and the owners. The project management of the construction unit has become the key to the success of a real estate development project. To measure the success of a real estate developer, we should not only look at the extent of its expansion in good times, but also consider the uncertainty of its policy. The rapid transformation of the industry and its ability to confront the crisis. Only real estate developers themselves build a complete and powerful management platform. In order to give yourself the flexibility and room to deal with mistakes. Taking the LSH building project developed by DT Company as an example, this paper first introduces the background and environment of the project, and then introduces the related concepts of real estate development. Then the project management of real estate development enterprises in the process of project operation is briefly summarized, focusing on the analysis of the project implementation stage for the construction site units and as the construction unit of the internal departments of Party A management. At the same time, it puts forward some suggestions on the problems of DT Company in the process of project development, in order to lay a good foundation for the follow-up project of DT Company. I hope this paper can play a certain role in the project development of other real estate developers.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F299.233.4

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