【摘要】：從十九世紀(jì)末開始,原始的疏浚方式被機(jī)械疏浚所取代。1896年清政府從荷蘭IHC公司購(gòu)置了第一艘鏈斗挖泥船,標(biāo)志著我國(guó)從此進(jìn)入機(jī)械疏浚時(shí)代。 疏浚業(yè)作為交通建設(shè)業(yè)的重要一環(huán),是國(guó)民經(jīng)濟(jì)的基礎(chǔ)產(chǎn)業(yè),它的發(fā)展直接關(guān)系到國(guó)民經(jīng)濟(jì)的發(fā)展。隨著世界貿(mào)易的不斷增長(zhǎng),經(jīng)濟(jì)對(duì)港口、航道的發(fā)展需求刺激進(jìn)一步加強(qiáng),使得世界各國(guó)越來越重視疏浚企業(yè)的發(fā)展。而改革開放的不斷深入和WTO的加入,促進(jìn)了我國(guó)與世界貿(mào)易的往來,從而帶動(dòng)了港口航道建筑業(yè)的蓬勃發(fā)展。進(jìn)入國(guó)家“十二五”規(guī)劃時(shí)期以來,市場(chǎng)經(jīng)濟(jì)進(jìn)一步成熟,市場(chǎng)競(jìng)爭(zhēng)進(jìn)一步加劇,各項(xiàng)環(huán)境因素都發(fā)生了深刻的變化,中國(guó)疏浚行業(yè)亦是如此。在當(dāng)今時(shí)代背景下,中國(guó)疏浚企業(yè)如何能適應(yīng)當(dāng)前形勢(shì)的變化,以謀求自身的發(fā)展和壯大,是中國(guó)疏浚企業(yè)在新時(shí)期所面對(duì)的戰(zhàn)略問題。 本文在參照了戰(zhàn)略研究與制定的相關(guān)學(xué)術(shù)研究及資料的基礎(chǔ)上,運(yùn)用戰(zhàn)略理論、市場(chǎng)營(yíng)銷理論、管理理論等觀點(diǎn)和方法,對(duì)天航局NF公司的戰(zhàn)略管理進(jìn)行了分析研究,并提出了針對(duì)性的策略。主要研究?jī)?nèi)容如下：首先對(duì)國(guó)內(nèi)外疏浚行業(yè)的發(fā)展趨勢(shì)及特征進(jìn)行了研究,并分析了國(guó)內(nèi)外疏浚行業(yè)的戰(zhàn)略特征不同之處,確定了國(guó)內(nèi)疏浚行業(yè)戰(zhàn)略發(fā)展的大致方向。其次,介紹了天航局NF公司的基本情況、總體經(jīng)營(yíng)環(huán)境、行業(yè)環(huán)境以及市場(chǎng)與競(jìng)爭(zhēng)環(huán)境等方面,運(yùn)用PEST分析方法分析得出天航局NF公司面臨的外部環(huán)境,并根據(jù)天航局NF公司的經(jīng)營(yíng)資源能力、戰(zhàn)略能力和核心業(yè)務(wù)等方面,分析了天航局NF公司擁有的內(nèi)部環(huán)境。通過對(duì)公司內(nèi)、外部環(huán)境的分析,找出天航局NF公司未來發(fā)展的機(jī)會(huì)、威脅、優(yōu)勢(shì)和劣勢(shì),并運(yùn)用SWOT工具進(jìn)行了戰(zhàn)略匹配,得出在當(dāng)前經(jīng)濟(jì)環(huán)境形勢(shì)下,天航局NF公司應(yīng)采取的戰(zhàn)略方向。通過定性評(píng)估的方法,提出了天航局NF公司的愿景、使命及主要戰(zhàn)略規(guī)劃,提出了天航局NF公司戰(zhàn)略新特點(diǎn),并進(jìn)一步對(duì)戰(zhàn)略目標(biāo)進(jìn)行了分解。最后,根據(jù)天航局NF公司發(fā)展戰(zhàn)略的制定,從組織管理、經(jīng)營(yíng)管理、項(xiàng)目管理與技術(shù)、人力資源管理、設(shè)備管理、財(cái)務(wù)管理和安全管理等方面制定了相應(yīng)的戰(zhàn)略保障措施。 本論文基于天航局NF公司的實(shí)際情況,運(yùn)用了科學(xué)的方法進(jìn)行了深入而細(xì)致的研究,具有較大的研究創(chuàng)新力度和較高的實(shí)際運(yùn)用價(jià)值。本論文基本為天航局NF公司在今后幾年的戰(zhàn)略研究與決策上提出了建設(shè)性地意見,為其制定具體的戰(zhàn)略規(guī)劃奠定了良好的基礎(chǔ)。同時(shí),也對(duì)整個(gè)國(guó)內(nèi)外的疏浚行業(yè)形勢(shì)做了深入的剖析,對(duì)國(guó)內(nèi)疏浚企業(yè)的發(fā)展提出了創(chuàng)新性的思路,對(duì)國(guó)內(nèi)疏浚企業(yè)的戰(zhàn)略研究具有較大的參考借鑒價(jià)值。
[Abstract]:Since the end of the 19th century, the original dredging method has been replaced by mechanical dredging. In 1896, the Qing government bought the first chain bucket dredger from IHC Company of the Netherlands, marking the beginning of the era of mechanical dredging in China. As an important part of transportation construction industry, dredging industry is the basic industry of national economy, and its development is directly related to the development of national economy. With the continuous growth of world trade, the demand for port and waterway development is further strengthened, which makes countries all over the world pay more and more attention to the development of dredging enterprises. The deepening of reform and opening up and the entry of WTO have promoted the exchange of trade between China and the world, thus driving the vigorous development of port and waterway construction industry. Since entering the 12th five-year Plan period, the market economy has been further mature, the market competition has been further intensified, and profound changes have taken place in various environmental factors, as has the dredging industry in China. Under the background of the times, how Chinese dredging enterprises can adapt to the changes of the current situation in order to seek their own development and growth is a strategic problem faced by Chinese dredging enterprises in the new period. On the basis of referring to the relevant academic research and data of strategic research and formulation, this paper analyzes and studies the strategic management of NF Company of Aeronautical Administration by using the viewpoints and methods of strategic theory, marketing theory, management theory and so on. And put forward the targeted strategy. The main research contents are as follows: firstly, the development trend and characteristics of dredging industry at home and abroad are studied, and the strategic characteristics of domestic and foreign dredging industry are analyzed, and the general direction of strategic development of domestic dredging industry is determined. Secondly, it introduces the basic situation, overall operating environment, industry environment, market and competitive environment of NF Company of Aeronautical Aviation Bureau, and analyzes the external environment faced by NF Company of Aeronautical Aviation Bureau by using PEST analysis method. According to the management resource ability, strategic ability and core business of NF Company, the internal environment of NF Company is analyzed. Through the analysis of the internal and external environment of the company, this paper finds out the opportunities, threats, advantages and disadvantages of NF Company in the future, and uses SWOT tools to carry on the strategic matching, and draws the conclusion that under the current economic environment situation, The strategic direction that NF Company of Aeronautical Administration should take. Through the method of qualitative evaluation, this paper puts forward the vision, mission and main strategic plan of NF Company of Aeronautical Aviation Bureau, puts forward the new strategic characteristics of NF Company of Aeronautical Aviation Bureau, and further decomposes the strategic objectives. Finally, according to the formulation of the development strategy of NF Company, the corresponding strategic safeguard measures are formulated from the aspects of organization management, project management and technology, human resource management, equipment management, financial management and safety management. Based on the actual situation of NF Company, this paper uses scientific methods to carry out in-depth and detailed research, which has great research innovation and high practical application value. This paper basically puts forward constructive suggestions for the strategic research and decision-making of NF Company in the next few years, and lays a good foundation for the formulation of specific strategic planning. At the same time, it also makes a deep analysis of the situation of the dredging industry at home and abroad, puts forward innovative ideas for the development of domestic dredging enterprises, and has great reference value for the strategic research of domestic dredging enterprises.
【學(xué)位授予單位】：長(zhǎng)沙理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F272;F552.6

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