【摘要】：近年來(lái)隨著經(jīng)濟(jì)的不斷發(fā)展,我國(guó)對(duì)于原油及其制品的需求不斷增高,為了滿足不斷擴(kuò)大的市場(chǎng)需求,我國(guó)原油進(jìn)口量表現(xiàn)出強(qiáng)勁增長(zhǎng)的勢(shì)頭。自1993年我國(guó)成為石油進(jìn)口國(guó)以來(lái),對(duì)外依存度逐年攀升,2011年8月已達(dá)55.2%,首次超越美國(guó)。2013年我國(guó)原油進(jìn)口量為2.8億噸,同比增長(zhǎng)4%,對(duì)外依存度將近60%。面對(duì)不斷增長(zhǎng)的原油進(jìn)口,作為主要運(yùn)輸樞紐的港口將面臨更大的機(jī)遇與挑戰(zhàn)。在各港口競(jìng)爭(zhēng)不斷加劇的情況下,建立科學(xué)有效的石油化工碼頭競(jìng)爭(zhēng)力評(píng)價(jià)指標(biāo)體系顯得更加重要。 本文首先從企業(yè)競(jìng)爭(zhēng)力理論入手,結(jié)合港口的特點(diǎn)總結(jié)出港口競(jìng)爭(zhēng)力的特點(diǎn),為形成石油化工碼頭競(jìng)爭(zhēng)力評(píng)價(jià)體系進(jìn)行鋪墊。 其次,通過(guò)波特五力模型分析行業(yè)競(jìng)爭(zhēng)態(tài)勢(shì),并結(jié)合各競(jìng)爭(zhēng)對(duì)手的情況,歸納出影響石油化工碼頭競(jìng)爭(zhēng)力的因素。 再次,利用模糊層次綜合評(píng)價(jià)法先后針對(duì)不同的競(jìng)爭(zhēng)范圍,對(duì)天津港相對(duì)于周邊油港的競(jìng)爭(zhēng)力和天津港石油化工碼頭有限公司相對(duì)于天津港范圍內(nèi)其他油品裝卸企業(yè),分別進(jìn)行了評(píng)價(jià)分析,得出了分析結(jié)果。 最后,針對(duì)分析結(jié)果,為天津港石油化工碼頭有限公司提出相應(yīng)的發(fā)展策略。
[Abstract]:With the development of economy in recent years, the demand for crude oil and its products has been increasing in China. In order to meet the expanding market demand, China's crude oil import has shown a strong growth momentum. Since China became an oil importer in 1993, the degree of foreign dependence has increased year by year, reaching 55.2% in August 2011, surpassing that of the United States for the first time. In 2013, China's crude oil import volume was 280 million tons, an increase of 4% over the same period last year. In the face of increasing crude oil imports, the port as a major transportation hub will face greater opportunities and challenges. It is more important to establish a scientific and effective evaluation index system for the competitiveness of petrochemical wharf. This paper begins with the theory of enterprise competitiveness and sums up the characteristics of port competitiveness in combination with the characteristics of the port, paving the way for the formation of the evaluation system of the competitiveness of petrochemical wharf. Secondly, the competitive situation of the industry is analyzed by Porter's five-force model, and the factors that affect the competitiveness of petrochemical wharf are summed up according to the situation of the competitors. Thirdly, according to the different competition scope, the competitiveness of Tianjin Port relative to the surrounding oil port and Tianjin Port Petrochemical Wharf Co., Ltd. Is compared with other oil handling enterprises in Tianjin Port range by using fuzzy hierarchy process evaluation method. The evaluation and analysis are carried out, and the results are obtained. Finally, according to the analysis result, put forward the corresponding development strategy for Tianjin Port Petrochemical Wharf Co., Ltd.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F552;F271

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