本文選題：南航北方分公司 + 企業(yè)文化�。� 參考：《東北大學》2013年碩士論文

【摘要】：隨著我國經(jīng)濟社會改革發(fā)展的不斷深化與國內(nèi)民航市場競爭的持續(xù)升級,中國南方航空股份有限公司(China Southern Airlines Company Limited,以下簡稱“南航”)為迎合其國際化規(guī)模網(wǎng)絡(luò)型航空公司的戰(zhàn)略轉(zhuǎn)型目標,在原有企業(yè)文化的基礎(chǔ)上,進一步發(fā)展創(chuàng)新出以“顧客至上、尊重員工、追求卓越、持續(xù)創(chuàng)新、愛心回報”為核心理念的南航企業(yè)文化。南航北方分公司作為南航的一級分公司,按照南航的總體部署不斷加強企業(yè)文化建設(shè),助力南航戰(zhàn)略轉(zhuǎn)型。 在中國南方航空股份有限公司北方分公司(以下簡稱“公司”)的改革發(fā)展過程中,青年員工作為主力軍,為公司的發(fā)展建設(shè)做出了應(yīng)有的貢獻,但同時也出現(xiàn)了一些青年群體所特有的焦點問題,給公司的穩(wěn)定和發(fā)展帶來了一定的影響。青年員工是公司發(fā)展的未來,也是當前公司開展企業(yè)文化建設(shè)的主體。如何解決青年員工發(fā)展所遇到的問題,提升青年員工對企業(yè)文化的認知度,繼而凝聚青年員工立足崗位成才,為企業(yè)文化建設(shè)、為公司的轉(zhuǎn)型發(fā)展做出更大的貢獻對南航北方分公司企業(yè)文化工作具有重要的意義。 本文通過對企業(yè)文化的功能和青年員工發(fā)展所需的個人及公司環(huán)境因素進行了詳細分析,得出了企業(yè)文化對青年員工發(fā)展的作用機理；然后對南航北方分公司企業(yè)文化工作現(xiàn)狀及制約青年員工發(fā)展的問題結(jié)合實際事例進行了深入分析；最后從企業(yè)文化建設(shè)的角度提出了促進青年發(fā)展的具體對策,從而在強化企業(yè)文化建設(shè)的同時,為青年員工發(fā)展構(gòu)建環(huán)境、搭建平臺。
[Abstract]:With the deepening of economic and social reform in China and the continuous upgrading of competition in the domestic civil aviation market, In order to cater for the strategic transformation goal of its internationalized network airlines, China Southern Airlines Co., Ltd. has further developed and innovated to "customer first" on the basis of its original corporate culture. Respect for employees, pursuit of excellence, continuous innovation, love return "as the core concept of the business culture of China Southern Airlines." Northern branch of China Southern Airlines as a branch of China Southern Airlines, according to the overall arrangement of China Southern Airlines to strengthen the corporate culture construction, to help the strategic transformation of Southern Airlines. In the process of reform and development of the Northern Branch of China Southern Airlines Co., Ltd. (hereinafter referred to as "the company"), young employees, as the main force, have made due contributions to the development and construction of the company. But at the same time, there are some special focus problems of the youth groups, which have a certain impact on the stability and development of the company. Young employees are the future of the company's development and the main body of corporate culture construction. How to solve the problems encountered in the development of young employees, enhance the awareness of young employees to the corporate culture, and then gather young employees based on the position of talent, for the construction of corporate culture, To make greater contribution to the transformation and development of the company is of great significance to the enterprise culture work of the Northern Branch of China Southern Airlines. Based on the analysis of the function of corporate culture and the personal and corporate environmental factors needed for the development of young employees, this paper concludes the mechanism of the effect of corporate culture on the development of young employees. Then, the paper makes a deep analysis of the current situation of enterprise cultural work and the problems restricting the development of young employees in the northern branch of China Southern Airlines combined with practical examples, and finally puts forward some concrete countermeasures to promote the development of youth from the perspective of enterprise culture construction. In order to strengthen the construction of corporate culture, for the development of young employees to build an environment, build a platform.
【學位授予單位】：東北大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F562.6;F270;D432.6

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