本文選題：中南美航運市場　切入點：航線運營　出處：《華東理工大學(xué)》2012年碩士論文

【摘要】：受到全球經(jīng)濟(jì)不景氣的嚴(yán)重影響,當(dāng)今的航運市場出現(xiàn)增長放緩甚至下滑的趨勢,航運企業(yè)的經(jīng)營狀況不佳的局面。就眾多的中國國內(nèi)大型航運企業(yè)來講,由于缺乏風(fēng)險管理意識,沒有有效和合理的避險方案,在受到經(jīng)濟(jì)危機(jī)沖擊時,都受到了不同程度的影響。作為中國國內(nèi)大型船運企業(yè),C公司同樣也面臨著業(yè)績萎縮,利潤嚴(yán)重下滑的問題。如何解決這一問題,是C公司的當(dāng)務(wù)之急。而拓展中南美洲航運市場就成為了C公司應(yīng)對航運市場增長效應(yīng)放緩甚至下滑趨勢的舉措之一。本文通過學(xué)習(xí)風(fēng)險管理理論和市場細(xì)分理論,并以市場細(xì)分理論為基礎(chǔ),依據(jù)中南美洲各國的經(jīng)濟(jì)和地理布局,提出拓展中南美洲航運市場的戰(zhàn)略意義。同時,通過了解和分析中南美洲國家的情況,以及和中國經(jīng)貿(mào)往來情況,定位出目標(biāo)市場。最后,結(jié)合風(fēng)險管理理論和C公司的實際情況,提出拓展中南美航運市場中應(yīng)采取的經(jīng)營方式和具體施行的計劃,從而論證中南美洲航運市場是值得C公司拓展的。
[Abstract]:Due to the severe impact of the global economic downturn, there is a trend of slowing or even declining growth in the shipping market today, and shipping companies are not doing well.As for many large domestic shipping enterprises in China, because of the lack of risk management awareness, there is no effective and reasonable plan to avoid risks, which has been affected by the economic crisis to varying degrees.Company C, a large domestic shipping company, is also facing shrinking earnings and a severe decline in profits.How to solve this problem, is C company's urgent affairs.The expansion of the shipping market in Central and South America has become one of the measures for C Company to deal with the slowing or even declining trend of shipping market growth effect.By studying the theory of risk management and the theory of market segmentation and based on the theory of market segmentation, this paper puts forward the strategic significance of expanding the shipping market of Central and South America according to the economic and geographical distribution of the countries in Central and South America.At the same time, through the understanding and analysis of the situation of Central and South American countries, as well as the economic and trade exchanges with China, the target market is located.Finally, combined with the theory of risk management and the actual situation of company C, the paper puts forward the management mode and concrete implementation plan to expand the shipping market of Central and South America, and proves that the shipping market of Central and South America is worth C company to expand.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F552.6

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