本文選題：雙邊市場(chǎng)　切入點(diǎn)：OTA　出處：《國際商務(wù)(對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)學(xué)報(bào))》2017年06期 　論文類型：期刊論文

【摘要】：本文作者通過研究OTA與航空企業(yè)縱向一體化的案例,發(fā)現(xiàn)OTA企業(yè)實(shí)施縱向一體化可以繞開市場(chǎng)中的種種壁壘,規(guī)避市場(chǎng)風(fēng)險(xiǎn)。同時(shí),實(shí)施縱向一體化策略會(huì)使OTA企業(yè)獲益良多,能夠幫助其將經(jīng)營業(yè)務(wù)擴(kuò)展至航空公司領(lǐng)域,同時(shí)優(yōu)化經(jīng)營服務(wù)。本文作者通過構(gòu)建模型進(jìn)一步分析發(fā)現(xiàn),無論是在寡頭競(jìng)爭(zhēng)還是壟斷市場(chǎng)結(jié)構(gòu)中,實(shí)施縱向一體化的平臺(tái)企業(yè)均能夠獲得額外的競(jìng)爭(zhēng)優(yōu)勢(shì)。
[Abstract]:By studying the case of vertical integration of OTA and aviation enterprises, the author finds that vertical integration of OTA enterprises can circumvent all kinds of barriers in the market and avoid market risks. At the same time, the implementation of vertical integration strategy will benefit OTA enterprises a lot. It can help it to expand its business to airlines and optimize its business services. By building a model, the author finds that in oligopolistic competition or monopolistic market structure, both oligopoly and monopolistic market structure, Vertical integration of the implementation of platform enterprises can obtain additional competitive advantage.
【作者單位】： 首都經(jīng)濟(jì)貿(mào)易大學(xué)工商管理學(xué)院;中國民用航空局清算中心;
【分類號(hào)】：F562.6;F592.6;F724.6
，

本文編號(hào)：1632380