近年來(lái),房產(chǎn)業(yè)瘋狂崛起,已然成為了各國(guó)經(jīng)濟(jì)繁榮的強(qiáng)勁動(dòng)力。在中國(guó),越來(lái)越多的房地產(chǎn)廣告出版,而在美國(guó),房地產(chǎn)廣告也常見(jiàn)于各種媒體。報(bào)紙上的房地產(chǎn)廣告是實(shí)現(xiàn)房地產(chǎn)信息的主要來(lái)源之一。但鑒于中美兩國(guó)在經(jīng)濟(jì)、文化等其他方面存在著差異,因此報(bào)紙上登載的房地產(chǎn)廣告文本具有各自的特點(diǎn)。另外,房地產(chǎn)廣告的發(fā)展對(duì)樓盤(pán)的推廣和銷(xiāo)售起著決定性的作用,宣傳樓盤(pán)的房產(chǎn)廣告隨處可見(jiàn),但真正能說(shuō)服顧客行動(dòng)的卻寥寥無(wú)幾。針對(duì)這種房地產(chǎn)廣告與房地產(chǎn)行業(yè)的發(fā)展不相適應(yīng)的情況,對(duì)房地產(chǎn)廣告語(yǔ)的研究勢(shì)在必行。本論文旨在從批評(píng)話語(yǔ)分析的角度對(duì)中美各50篇房地產(chǎn)廣告文本進(jìn)行對(duì)比研究,本論文的研究問(wèn)題主要如下:第一,中美房地產(chǎn)廣告文本的語(yǔ)言特征是什么?第二,影響中美房地產(chǎn)廣告文本差異的經(jīng)濟(jì)文化因素是什么?第三,中美房地產(chǎn)廣告語(yǔ)言的背后揭示了什么樣的意識(shí)形態(tài)?本論文以Fairclough的三維模式理論為理論框架,其主要包括三方面的內(nèi)容:描寫(xiě)、闡釋和解釋。針對(duì)第一維度“描寫(xiě)”,本論文主要借助于系統(tǒng)功能語(yǔ)法下的人際元功能,從人稱(chēng)、情態(tài)及語(yǔ)氣系統(tǒng)分析中美房地產(chǎn)廣告各自的文本特征;第二維度“闡釋”主要從互文性理論入手分析兩國(guó)的房地產(chǎn)廣告;...

【文章頁(yè)數(shù)】：135 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
Abstract
摘要
List of Abbreviations
Chapter One Introduction
    1.1 Background of the Research
    1.2 Significance of the Research
    1.3 Research Questions
    1.4 Structure of the Research
Chapter Two Literature Review
    2.1 Overview
    2.2 Definitions of CDA
    2.3 Theories and Developments of CDA
    2.4 Three Perspectives of Research on Real Estate Advertising
        2.4.1 Lexical,semantic and rhetorical studies on real estate advertisements.
        2.4.2 Multimodal discourse analysis studies on real estate advertisements
        2.4.3 Critical discourse analysis studies on real estate advertisements
    2.5 Summary
Chapter Three Theoretical Framework and Methodology
    3.1 Overview
    3.2 Fairclough’s Three-Dimensional Model
    3.3 Interpersonal Metafunction of Systematic Functional Grammar
        3.3.1 Mood system
        3.3.2 Modality system
        3.3.3 Person system
    3.4 Methodology
    3.5 Summary
Chapter Four Contrastive Analysis and Discussion
    4.1 Overview
    4.2 Description
        4.2.1 Mood system
        4.2.2 Modality system
        4.2.3 Person system
    4.3 Interpretation
        4.3.1 Specific intertextuality
        4.3.2 Generic intertextuality
        4.3.3 Cultural intertextuality
        4.3.4 Similarities and differences
    4.4 Explanation
        4.4.1 Reasons for differences and similarities of the texts
        4.4.2 Embedded ideologies
        4.4.3 Summary
Chapter Five Conclusion
References
Appendix Ⅰ
Appendix Ⅱ
Acknowledgements
攻讀學(xué)位期間發(fā)表論及參加科研情況



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