【摘要】：長沙洋湖濕地生態(tài)智慧新城位于長沙市湘江新區(qū),規(guī)劃面積為19.8平方公里,整體開發(fā)建設面積11.9平方公里,是該區(qū)發(fā)展的起步項目之一,它的順利發(fā)展無論是對湘江新區(qū)還是對整個長沙市都有非常重要的作用。洋湖新城定位于中部區(qū)域性總部經(jīng)濟基地,以生態(tài)濕地公園為依托,打造成生態(tài)智慧的宜居城市。洋湖新城是集中體現(xiàn)“兩型”特征的示范性生態(tài)新城區(qū)。本文從運營管理的視角出發(fā),首先闡述研究的背景與意義,參考且評述相關的文獻,并對研究的思路、內容及創(chuàng)新點等進行相關描述；其次對洋湖新城項目相關環(huán)境和資源進行評價,運用PEST方法對項目外部政治、經(jīng)濟、社會、技術環(huán)境進行分析,運用SWOT方法剖析項目所存在的資源優(yōu)勢和劣勢以及項目所面臨的環(huán)境機會和威脅,通過系統(tǒng)的分析全面評價洋湖新城項目的資源情況；然后分析洋湖新城項目運營管理中所存在的缺陷及風險并針對相關問題提出項目運營管理的優(yōu)化方案,主要包括5個方面：項目開發(fā)商組織結構優(yōu)化、項目價值鏈優(yōu)化、項目業(yè)務流程優(yōu)化、項目風險管理優(yōu)化和智慧化管理與運營優(yōu)化,并對新的運營管理優(yōu)化方案予以評價；最后從行政、銷售、生產(chǎn)、技術和資金等5個方面構建洋湖新城項目運營管理優(yōu)化方案評價指標體系,并運用模糊綜合評價方法對洋湖新城項目運營管理優(yōu)化方案進行評價,從而證實優(yōu)化方案的可行性。本文針對相關項目設計出相應的運營管理優(yōu)化方案,以改善洋湖新城項目運營管理模式,從而有助于其提高綜合效益和社會影響,也為同類項目提供一定的借鑒意義。
[Abstract]:Changsha Yanghu Wetland Ecological Wisdom New City is located in the Xiangjiang New area of Changsha City, with a planned area of 19.8 square kilometers and an overall development and construction area of 11.9 square kilometers. It is one of the initial projects for the development of the area. Its smooth development is very important to both Xiangjiang New District and Changsha City. Yanghu New City is located in the economic base of the central regional headquarters, and based on the ecological wetland park, it is a livable city with ecological wisdom. Yanghu New City is a demonstration ecological new city which embodies the characteristics of "two types". From the perspective of operation management, this paper first expounds the background and significance of the research, references and comments on the relevant literature, and describes the ideas, contents and innovation points of the research. Secondly, the related environment and resources of Yanghu New City project are evaluated, and the external political, economic, social and technological environment of the project is analyzed by using PEST method. The SWOT method is used to analyze the resource strengths and weaknesses of the project and the environmental opportunities and threats faced by the project. The resources of the Yanghu New City Project are comprehensively evaluated through systematic analysis. Then it analyzes the defects and risks existing in the project operation and management of Yanghu New City and puts forward the optimization scheme of the project operation management, which includes five aspects: the optimization of the project developer's organizational structure, the optimization of the project value chain, and the optimization of the project's value chain. Project business process optimization, project risk management optimization and intelligent management and operation optimization, and the evaluation of the new operation management optimization scheme; finally, from the administrative, sales, production, The evaluation index system of Yanghu Xincheng project operation and management optimization scheme is constructed from five aspects of technology and capital, and the fuzzy comprehensive evaluation method is used to evaluate the optimization scheme of Yanghu new city project operation management, which proves the feasibility of the optimization scheme. In order to improve the mode of operation and management of Yanghu New City project, this paper designs the corresponding optimization scheme of operation management for related projects, which helps to improve its comprehensive benefit and social impact, and also provides certain reference significance for the similar projects.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F299.27
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本文編號：2158617