本文選題：服務(wù)業(yè) + 標準化　； 參考：《華南理工大學(xué)》2016年碩士論文

【摘要】：在經(jīng)濟全球化的背景下,標準作為市場競爭的重要手段,是社會經(jīng)濟發(fā)展的戰(zhàn)略制高點。搶占標準制高點,已經(jīng)成為當(dāng)今國際之間、地區(qū)之間、企業(yè)之間競爭的最高級形式。新世紀以來,我國也將標準化提上戰(zhàn)略高度,從國家到地方,圍繞如何有效實施標準化戰(zhàn)略,開展了深入思考和研究,各級政府紛紛制定出相應(yīng)的標準化戰(zhàn)略發(fā)展綱要。但由于我國開展標準化工作起步較晚,發(fā)展不均衡和認識不全面等多方面的原因,標準化工作面臨著諸多問題�，F(xiàn)階段的標準化戰(zhàn)略研究多側(cè)重于第一、二產(chǎn)業(yè),對服務(wù)業(yè)的研究還比較少。而隨著服務(wù)產(chǎn)業(yè)在國民經(jīng)濟中所占比重逐年增加,研究制定服務(wù)行業(yè)標準化的需求也越來越強烈。廣州市荔灣區(qū)作為一個服務(wù)產(chǎn)業(yè)相對比較密集的地區(qū),服務(wù)業(yè)標準化戰(zhàn)略卻實施仍處于剛起步的階段,研究制定符合自身實情的服務(wù)業(yè)標準化戰(zhàn)略實施是荔灣區(qū)未來發(fā)展進步的必然要求。本文以廣州市荔灣區(qū)服務(wù)業(yè)標準化戰(zhàn)略為研究對象,首先闡明研究的背景、意義,并運用文獻研究法查找國內(nèi)外關(guān)于服務(wù)業(yè)標準化及標準化戰(zhàn)略的相關(guān)理論,構(gòu)建分析研究的理論基礎(chǔ)。其次,運用問卷調(diào)查法和訪談法了解荔灣區(qū)服務(wù)業(yè)標準化戰(zhàn)略實施的現(xiàn)狀,為論文的分析研究提供事實依據(jù)。通過對收集到的資料進行歸納整理和數(shù)據(jù)分析,剖析存在問題及原因所在。同時借鑒其它地區(qū)優(yōu)秀做法,研究分析廣州市番禺區(qū)、深圳市鹽田區(qū)的服務(wù)業(yè)標準化戰(zhàn)略實施經(jīng)驗,為論文的結(jié)論提供實踐依據(jù)。最后結(jié)合荔灣區(qū)自身特點,提出加強服務(wù)業(yè)標準化戰(zhàn)略實施工作的對策建議,探索一條切實可行的服務(wù)業(yè)標準化戰(zhàn)略實施道路。本文的主要研究內(nèi)容是在目前服務(wù)業(yè)標準化理論研究不多的情況下,以廣州市荔灣區(qū)的服務(wù)業(yè)標準化工作為對象展開研究討論,在理論方面豐富了標準化戰(zhàn)略的研究內(nèi)容。同時結(jié)合荔灣區(qū)的實際情況,針對問題根源,從加強協(xié)作、擴大宣傳、注重人才、開展多樣化工作、完善政策和科學(xué)籌劃六個方面為未來荔灣區(qū)服務(wù)業(yè)標準化戰(zhàn)略的制定實施提供了一些建議。
[Abstract]:Under the background of economic globalization, as an important means of market competition, standard is the strategic commanding point of social economic development. Preemption of standard commanding heights has become the most advanced form of competition among international, regional and enterprises. Since the new century, our country has also raised standardization to a strategic height. From country to place, we have carried out in-depth thinking and research on how to implement the standardization strategy effectively, and governments at all levels have drawn up the corresponding development outline of standardization strategy one after another. However, the standardization work in China is faced with many problems due to its late start, uneven development and incomplete understanding. At present, the research of standardization strategy focuses on the first and second industries, but the research on service industry is less. As the proportion of service industry in national economy increases year by year, the demand for standardization of service industry becomes more and more intense. As a relatively dense service industry, Liwan District of Guangzhou City is still in the early stage of implementing the service industry standardization strategy. It is necessary for the future development and progress of Liwan District to study the implementation of service standardization strategy in accordance with its own reality. This paper takes the service industry standardization strategy of Liwan District of Guangzhou as the research object. First of all, it clarifies the background and significance of the research, and uses the literature research method to find out the relevant theories about the service industry standardization and standardization strategy at home and abroad. Construct the theoretical foundation of analysis research. Secondly, the present situation of the implementation of service industry standardization strategy in Liwan District is understood by questionnaire survey and interview method, which provides a factual basis for the analysis and research of this paper. Through the collection of data and data analysis, analyze the existing problems and reasons. At the same time, using the excellent practices of other regions for reference, this paper studies and analyzes the implementation experience of service industry standardization strategy in Panyu District of Guangzhou and Yantian District of Shenzhen City, which provides the practical basis for the conclusion of the paper. Finally, according to the characteristics of Liwan District, the author puts forward the countermeasures and suggestions to strengthen the implementation of service standardization strategy, and explores a feasible way to implement service standardization strategy. The main research content of this paper is to carry out research and discussion on the service industry standardization work in Liwan District of Guangzhou under the condition that there is not much research on service standardization theory at present, which enriches the research content of standardization strategy in theory. At the same time, in light of the actual situation in Liwan District, aiming at the root causes of the problems, we should strengthen cooperation, expand publicity, pay attention to talents, and carry out diversified work. Six aspects of perfect policy and scientific planning provide some suggestions for the establishment and implementation of service standardization strategy in Liwan district.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F203
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本文編號：1776439