【摘要】：正問題就是資源,挖掘問題就是挖掘潛力。"合約健身"針對(duì)健身行業(yè)普遍存在的會(huì)員卡的使用率低、續(xù)費(fèi)率低的問題,把問題當(dāng)作資源,挖掘問題中蘊(yùn)藏的潛力,把問題轉(zhuǎn)化為新的盈利模式。2011年初,美國(guó)華裔女青年張怡芳開創(chuàng)了"合約健身"(Gym-Pact)模式,即經(jīng)營(yíng)者與健身者簽訂健身合約,交付保證金,如果健身
[Abstract]:Positive problem is resource, excavate problem is excavate potential. Contract fitness "aiming at the problem of low usage of membership card and low rate of renewal in the fitness industry, treat the problem as a resource, tap the potential of the problem, and turn the problem into a new profit model in early 2011." Chang Yi-fang, a young Chinese American, pioneered the "contract fitness" (Gym-Pact) model, in which operators sign fitness contracts with bodybuilders, pay a margin, and if they do exercise,
【作者單位】： 上海大學(xué)管理學(xué)院;
【分類號(hào)】：F719
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本文編號(hào)：2378141