發(fā)布時(shí)間：2018-12-12 02:17

【摘要】：隨著近年來(lái)我國(guó)經(jīng)濟(jì)的迅猛發(fā)展和產(chǎn)業(yè)結(jié)構(gòu)的不斷調(diào)整，旅游業(yè)的發(fā)展對(duì)我國(guó)經(jīng)濟(jì)形勢(shì)起到巨大的影響，在整個(gè)產(chǎn)業(yè)中的地位和經(jīng)濟(jì)作用也在逐步加深，并帶動(dòng)了其他相關(guān)行業(yè)。同時(shí)，由于國(guó)際間和國(guó)內(nèi)的各區(qū)域經(jīng)濟(jì)交流的頻繁，各種展業(yè)和技術(shù)交流等商務(wù)會(huì)議的增加，從商人員和政府人員出外學(xué)習(xí)與溝通的機(jī)會(huì)更多經(jīng)濟(jì)型酒店所推崇的低價(jià)格、高品質(zhì)，標(biāo)準(zhǔn)化的服務(wù)和品牌連鎖化經(jīng)營(yíng)被廣大消費(fèi)者熟悉并認(rèn)同。 漢庭酒店作為經(jīng)濟(jì)型酒店的典型代表也開(kāi)始步入了以打造服務(wù)營(yíng)銷為核心的重點(diǎn)發(fā)展時(shí)期，在保持現(xiàn)有客源和進(jìn)一步拓展市場(chǎng)潛在新客源的需求推動(dòng)下，市場(chǎng)對(duì)漢庭酒店自身的服務(wù)營(yíng)銷修煉提出了新的要求。本文先是對(duì)國(guó)內(nèi)外經(jīng)濟(jì)型酒店和服務(wù)營(yíng)銷的相關(guān)理論進(jìn)行了系統(tǒng)闡述。在此基礎(chǔ)上，本文采取實(shí)地考察、內(nèi)部調(diào)研、網(wǎng)絡(luò)查詢等方式對(duì)國(guó)內(nèi)漢庭酒店的內(nèi)外部環(huán)境進(jìn)行全面介紹。同時(shí)，認(rèn)真分析了當(dāng)前漢庭酒店的現(xiàn)狀和在經(jīng)營(yíng)中存在的問(wèn)題和存在問(wèn)題的原因。最后，文章通過(guò)提出一些有關(guān)漢庭酒店的服務(wù)營(yíng)銷策略，以使其能在經(jīng)濟(jì)型酒店市場(chǎng)能夠順利的發(fā)展。 通過(guò)系統(tǒng)研究，本文對(duì)目前漢庭酒店現(xiàn)狀做出了比較全面客觀的診斷，闡明了漢庭酒店作為經(jīng)濟(jì)型酒店的服務(wù)營(yíng)銷原則及思路，并結(jié)合國(guó)內(nèi)發(fā)展實(shí)際需要，提出了該經(jīng)濟(jì)型品牌連鎖酒店服務(wù)營(yíng)銷的對(duì)策及方法。對(duì)于進(jìn)一步搞好漢庭酒店的品牌建設(shè)，提高核心競(jìng)爭(zhēng)力具有一定的現(xiàn)實(shí)指導(dǎo)意義，將會(huì)促進(jìn)漢庭酒店未來(lái)的發(fā)展。
[Abstract]:With the rapid development of our economy and the constant adjustment of the industrial structure in recent years, the development of tourism has a great impact on the economic situation of our country, and the position and economic role in the whole industry are also gradually deepening. And drive other related industries. At the same time, due to the frequent economic exchanges between the international and domestic regions, and the increase in various business conferences, such as exhibitions and technical exchanges, the opportunities for businessmen and government personnel to go out to study and communicate with each other have become more affordable, as advocated by budget hotels. High-quality, standardized service and brand chain management is familiar and recognized by consumers. As a typical representative of economy hotel, Hanting Hotel has also stepped into the key period of developing service marketing as the core, driven by the demand of maintaining the existing tourist resources and further expanding the potential new customers in the market. The market has put forward new requirements for the service marketing training of Hanting Hotel itself. Firstly, this paper systematically expounds the theory of economy hotel and service marketing at home and abroad. On this basis, this paper introduces the internal and external environment of Hanting Hotel in China by means of field investigation, internal investigation, network inquiry and so on. At the same time, it analyzes the present situation of Hanting Hotel and the problems and reasons. Finally, the article puts forward some service marketing strategies about Hanting Hotel so that it can develop smoothly in the economy hotel market. Through systematic research, this paper makes a relatively comprehensive and objective diagnosis of the present situation of Hanting Hotel, expounds the service marketing principles and ideas of Hanting Hotel as an economic hotel, and combines with the actual needs of domestic development. This paper puts forward the countermeasures and methods of service marketing of the economic brand hotel chain. It will promote the development of Hanting Hotel in the future.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F719;F274

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

1 楊秋霞;;遼寧省經(jīng)濟(jì)型酒店服務(wù)營(yíng)銷策略研究[J];環(huán)渤海經(jīng)濟(jì)w，

本文編號(hào)：2373707