漢庭酒店服務營銷組合策略研究
發(fā)布時間：2018-12-12 02:17
【摘要】：隨著近年來我國經濟的迅猛發(fā)展和產業(yè)結構的不斷調整，旅游業(yè)的發(fā)展對我國經濟形勢起到巨大的影響，在整個產業(yè)中的地位和經濟作用也在逐步加深，并帶動了其他相關行業(yè)。同時，由于國際間和國內的各區(qū)域經濟交流的頻繁，各種展業(yè)和技術交流等商務會議的增加，從商人員和政府人員出外學習與溝通的機會更多經濟型酒店所推崇的低價格、高品質，標準化的服務和品牌連鎖化經營被廣大消費者熟悉并認同。 漢庭酒店作為經濟型酒店的典型代表也開始步入了以打造服務營銷為核心的重點發(fā)展時期，在保持現(xiàn)有客源和進一步拓展市場潛在新客源的需求推動下，市場對漢庭酒店自身的服務營銷修煉提出了新的要求。本文先是對國內外經濟型酒店和服務營銷的相關理論進行了系統(tǒng)闡述。在此基礎上，本文采取實地考察、內部調研、網絡查詢等方式對國內漢庭酒店的內外部環(huán)境進行全面介紹。同時，認真分析了當前漢庭酒店的現(xiàn)狀和在經營中存在的問題和存在問題的原因。最后，文章通過提出一些有關漢庭酒店的服務營銷策略，以使其能在經濟型酒店市場能夠順利的發(fā)展。 通過系統(tǒng)研究，本文對目前漢庭酒店現(xiàn)狀做出了比較全面客觀的診斷，闡明了漢庭酒店作為經濟型酒店的服務營銷原則及思路，并結合國內發(fā)展實際需要，提出了該經濟型品牌連鎖酒店服務營銷的對策及方法。對于進一步搞好漢庭酒店的品牌建設，提高核心競爭力具有一定的現(xiàn)實指導意義，將會促進漢庭酒店未來的發(fā)展。
[Abstract]:With the rapid development of our economy and the constant adjustment of the industrial structure in recent years, the development of tourism has a great impact on the economic situation of our country, and the position and economic role in the whole industry are also gradually deepening. And drive other related industries. At the same time, due to the frequent economic exchanges between the international and domestic regions, and the increase in various business conferences, such as exhibitions and technical exchanges, the opportunities for businessmen and government personnel to go out to study and communicate with each other have become more affordable, as advocated by budget hotels. High-quality, standardized service and brand chain management is familiar and recognized by consumers. As a typical representative of economy hotel, Hanting Hotel has also stepped into the key period of developing service marketing as the core, driven by the demand of maintaining the existing tourist resources and further expanding the potential new customers in the market. The market has put forward new requirements for the service marketing training of Hanting Hotel itself. Firstly, this paper systematically expounds the theory of economy hotel and service marketing at home and abroad. On this basis, this paper introduces the internal and external environment of Hanting Hotel in China by means of field investigation, internal investigation, network inquiry and so on. At the same time, it analyzes the present situation of Hanting Hotel and the problems and reasons. Finally, the article puts forward some service marketing strategies about Hanting Hotel so that it can develop smoothly in the economy hotel market. Through systematic research, this paper makes a relatively comprehensive and objective diagnosis of the present situation of Hanting Hotel, expounds the service marketing principles and ideas of Hanting Hotel as an economic hotel, and combines with the actual needs of domestic development. This paper puts forward the countermeasures and methods of service marketing of the economic brand hotel chain. It will promote the development of Hanting Hotel in the future.
【學位授予單位】：哈爾濱工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F719;F274
[Abstract]:With the rapid development of our economy and the constant adjustment of the industrial structure in recent years, the development of tourism has a great impact on the economic situation of our country, and the position and economic role in the whole industry are also gradually deepening. And drive other related industries. At the same time, due to the frequent economic exchanges between the international and domestic regions, and the increase in various business conferences, such as exhibitions and technical exchanges, the opportunities for businessmen and government personnel to go out to study and communicate with each other have become more affordable, as advocated by budget hotels. High-quality, standardized service and brand chain management is familiar and recognized by consumers. As a typical representative of economy hotel, Hanting Hotel has also stepped into the key period of developing service marketing as the core, driven by the demand of maintaining the existing tourist resources and further expanding the potential new customers in the market. The market has put forward new requirements for the service marketing training of Hanting Hotel itself. Firstly, this paper systematically expounds the theory of economy hotel and service marketing at home and abroad. On this basis, this paper introduces the internal and external environment of Hanting Hotel in China by means of field investigation, internal investigation, network inquiry and so on. At the same time, it analyzes the present situation of Hanting Hotel and the problems and reasons. Finally, the article puts forward some service marketing strategies about Hanting Hotel so that it can develop smoothly in the economy hotel market. Through systematic research, this paper makes a relatively comprehensive and objective diagnosis of the present situation of Hanting Hotel, expounds the service marketing principles and ideas of Hanting Hotel as an economic hotel, and combines with the actual needs of domestic development. This paper puts forward the countermeasures and methods of service marketing of the economic brand hotel chain. It will promote the development of Hanting Hotel in the future.
【學位授予單位】：哈爾濱工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F719;F274
【參考文獻】
相關期刊論文 前3條
1 楊秋霞;;遼寧省經濟型酒店服務營銷策略研究[J];環(huán)渤海經濟w，
本文編號：2373707
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