福州美倫飯店集團(tuán)化管理研究
發(fā)布時間：2018-09-12 09:35
【摘要】：2011年8月，福州美倫飯店集團(tuán)正式組建成立，飯店管理從單體飯店向集團(tuán)化管理模式轉(zhuǎn)變。但是在實施集團(tuán)化管理過程中，存在諸如組織結(jié)構(gòu)、管理模式、品牌提升、人力資源以及發(fā)展戰(zhàn)略等方面的問題，這些問題已經(jīng)嚴(yán)重阻礙福州美倫飯店集團(tuán)的發(fā)展和壯大。 本文主要以主要采用比較分析、案例研究等方法來研究飯店集團(tuán)化管理。對國內(nèi)外飯店集團(tuán)的發(fā)展背景及歷程、福州美倫飯店集團(tuán)化管理現(xiàn)狀進(jìn)行了深入的分析，提出福州美倫飯店從單體飯店向集團(tuán)化管理轉(zhuǎn)型的模式設(shè)計與選擇。 本文的研究分為七個部分：第一部分對國內(nèi)外飯店集團(tuán)化管理理論研究作了綜述，闡明本文的研究背景、研究意義，并提出了本文的主要研究內(nèi)容和創(chuàng)新點；第二部分介紹飯集團(tuán)化管理相關(guān)理論；第三部分對國內(nèi)外飯店集團(tuán)化管理進(jìn)行比較分析，主要是從管理理念、經(jīng)營風(fēng)格、服務(wù)特色、公司治理結(jié)構(gòu)以及經(jīng)濟(jì)效益等方面進(jìn)行比較分析；第四部分針對福州美倫飯店集團(tuán)化管理現(xiàn)狀與存在的問題進(jìn)行分析。第五部分結(jié)合福州美倫飯店集團(tuán)的實際情況，借鑒國內(nèi)外成功案例，提出了福州美倫飯店實施集團(tuán)化管理的思路、原則和模式選擇；第六部分就如何進(jìn)一步提高福州美倫集團(tuán)化管理水平，提出了包括組織結(jié)構(gòu)、資本運(yùn)作、人力資源管理、品牌建設(shè)、集團(tuán)采購以及企業(yè)文化等方面的保障體系建設(shè)；第七部分是結(jié)論。通過以上研究，強(qiáng)調(diào)福州美倫飯店集團(tuán)要正視自身實力，夯實各項管理基礎(chǔ)，，選擇和確定合適的管理和發(fā)展模式，最終實現(xiàn)福州美倫飯店集團(tuán)的跨越式發(fā)展。
[Abstract]:In August 2011, the Fuzhou Meilon Hotel Group was formally established, and the hotel management changed from a single hotel to a group management mode. However, in the process of implementing the group management, there are problems such as organizational structure, management mode, brand promotion, human resources and development strategy, which have seriously hindered the Fuzhou Meilon Hotel Group. The development and growth of the group.
This paper mainly uses comparative analysis, case study and other methods to study the hotel group management, analyzes the development background and course of domestic and foreign hotel groups, the status quo of Fuzhou Meilun Hotel group management, and puts forward the mode design and selection of the transformation from single hotel to group management of Fuzhou Meilun Hotel.
This paper is divided into seven parts: the first part of the domestic and foreign hotel group management theory research overview, clarify the research background, research significance, and put forward the main research content and innovation of this paper; the second part introduces the relevant theory of food group management; the third part of the hotel group management at home and abroad. Comparing and analyzing, mainly from the aspects of management concept, management style, service characteristics, corporate governance structure and economic benefits, etc. The fourth part analyzes the current situation and existing problems of group management of Fuzhou Meilon Hotel. The fifth part combines the actual situation of Fuzhou Meilon Hotel Group, drawing lessons from domestic and foreign experience. Successful cases put forward Fuzhou Meilun Hotel Group Management ideas, principles and mode selection; Part VI on how to further improve the management level of Fuzhou Meilun Group, including organizational structure, capital operation, human resources management, brand building, group purchasing and corporate culture and other aspects of the security system construction. The seventh part is the conclusion. Through the above research, it is emphasized that Fuzhou Meilon Hotel Group should face up to its own strength, consolidate the management foundation, select and determine the appropriate management and development model, and finally realize the leap-forward development of Fuzhou Meilon Hotel Group.
【學(xué)位授予單位】：武漢工程大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F719
本文編號：2238614
[Abstract]:In August 2011, the Fuzhou Meilon Hotel Group was formally established, and the hotel management changed from a single hotel to a group management mode. However, in the process of implementing the group management, there are problems such as organizational structure, management mode, brand promotion, human resources and development strategy, which have seriously hindered the Fuzhou Meilon Hotel Group. The development and growth of the group.
This paper mainly uses comparative analysis, case study and other methods to study the hotel group management, analyzes the development background and course of domestic and foreign hotel groups, the status quo of Fuzhou Meilun Hotel group management, and puts forward the mode design and selection of the transformation from single hotel to group management of Fuzhou Meilun Hotel.
This paper is divided into seven parts: the first part of the domestic and foreign hotel group management theory research overview, clarify the research background, research significance, and put forward the main research content and innovation of this paper; the second part introduces the relevant theory of food group management; the third part of the hotel group management at home and abroad. Comparing and analyzing, mainly from the aspects of management concept, management style, service characteristics, corporate governance structure and economic benefits, etc. The fourth part analyzes the current situation and existing problems of group management of Fuzhou Meilon Hotel. The fifth part combines the actual situation of Fuzhou Meilon Hotel Group, drawing lessons from domestic and foreign experience. Successful cases put forward Fuzhou Meilun Hotel Group Management ideas, principles and mode selection; Part VI on how to further improve the management level of Fuzhou Meilun Group, including organizational structure, capital operation, human resources management, brand building, group purchasing and corporate culture and other aspects of the security system construction. The seventh part is the conclusion. Through the above research, it is emphasized that Fuzhou Meilon Hotel Group should face up to its own strength, consolidate the management foundation, select and determine the appropriate management and development model, and finally realize the leap-forward development of Fuzhou Meilon Hotel Group.
【學(xué)位授予單位】：武漢工程大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F719
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