大慶服務(wù)外包企業(yè)發(fā)展障礙及對策研究
[Abstract]:The service outsourcing industry is the product of a new round of global industrial adjustment. It has the characteristics of low resource consumption, low environmental pollution, high information technology content and high employment adsorption ability, and has become an important pillar industry in the economic development of our country. Daqing is a petroleum industry city, which has been devoted to the exploitation and refining of petroleum for 50 years, and has made great contribution to the economic development of our country and Daqing city. However, oil is a non-renewable resource after all, and the exploitation of oil will meet a bottleneck in the near future. In recent years, the development of service outsourcing industry has attracted the attention of Daqing municipal government, which is regarded as an important successor industry to cultivate, and to achieve a new growth point of Daqing economy. Daqing Service Outsourcing Industrial Park was put into use at the beginning of 2008. At present, more than 300 service outsourcing enterprises are gathered in the park. The research on service outsourcing in China is mainly focused on the macro policy level. The research on the development of service outsourcing enterprises is still in the primary stage, and it is faced with the problem of data updating caused by the incomplete statistical system of service outsourcing. In this paper, from the point of view of enterprise, the effective data information is obtained through practical investigation to help enterprises solve practical problems. This paper first explains the background and significance of the topic, describes the status quo and development trend of service outsourcing at home and abroad, the research ideas and structure of this paper. Secondly, the related theory of service outsourcing and the theory of enterprise development are described in detail. In the third chapter, it introduces the development of Daqing service outsourcing enterprises and analyzes the factors of obstacles. On this basis, this paper carries on two field investigations to Daqing 27 representative enterprises, combines the enterprise development theory and the service outsourcing industry characteristic, has established the resource barrier, the ability barrier and the environment barrier three dimensional index system, Using the analytic hierarchy process (AHP) to analyze the obstacle factors and determine the weight, we can get the customer information resources, the channel and network to undertake, the ability to develop the market, the ability to maintain the customer relationship, the middle level human resources, the basic level human resources. The 11 factors, such as market information asymmetry, IT infrastructure and application service platform construction, brand and reputation, market competition degree and financing ability, are the main obstacles to the development of Daqing service outsourcing enterprises. Finally, based on the development of Daqing service outsourcing enterprises, this paper puts forward to strengthen the development of market, attach importance to brand construction, gather outstanding outsourcing talents, create market demand, improve IT infrastructure and application service platform construction. Promote a variety of financing channels and other measures to speed up the healthy and steady development of enterprises.
【學(xué)位授予單位】:東北石油大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2012
【分類號】:F719;F224
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