【摘要】：服務與制造的互相融合以及先進制造模式不斷出現，對生產的產業(yè)模式及組織形態(tài)提出了較高的要求。在這一大背景下，全新的制造模式—服務型制造應運而生。新制造模式的出現豐富了制造模式的內涵，也促使企業(yè)競爭模式的改變與進化。 目前，對于競爭模式的研究出發(fā)點和提出的增強企業(yè)競爭優(yōu)勢的戰(zhàn)略各不相同，但多數學者都贊同一個類似的觀點：服務型制造的出現為制造業(yè)的發(fā)展提供了良好的契機，制造企業(yè)急需改變固守在受支配的價值鏈低端環(huán)節(jié)的現狀，必須通過選擇符合行業(yè)的戰(zhàn)略制定出相應的途徑來增強自身的競爭力，達到向高附加值環(huán)節(jié)轉變的目的。然而，有關競爭戰(zhàn)略并沒有提出具體的途徑，只提出制造企業(yè)的一個總體轉變目標，缺乏增強自身產品競爭優(yōu)勢的可操作性的具體的措施。本文的研究工作主要是從三個方面展開：第一，總結服務型制造的理論基礎，界定服務型理論體系及其特征。在回顧傳統(tǒng)的競爭戰(zhàn)略理論基礎上，總結服務型制造對制造業(yè)企業(yè)的競爭優(yōu)勢的影響，并提出競爭優(yōu)勢獲取來源。第二，論述服務型制造企業(yè)差異化優(yōu)勢形成機理。從服務型制造企業(yè)產出角度說明如何獲取差異化，并利用圓環(huán)模型來解釋獲得差異化優(yōu)勢的機理。其次，從服務型制造體系供應鏈與傳統(tǒng)供應鏈體系的對比中闡述服務型制造的差異化優(yōu)勢。第三，論述服務型制造企業(yè)低成本優(yōu)勢形成機理，利用沖突模型解釋企業(yè)有動力通過實施服務型制造面對成本壓力；從PSS、價值鏈兩個角度分析服務型制造模式如何實現低成本優(yōu)勢，，并提出具體實現的途徑，并對服務型制造企業(yè)低成本優(yōu)勢形成做理論解釋。 通過以上三個方面的研究，采用理論分析和案例研究相結合的方法研究服務型制造企業(yè)獲取競爭優(yōu)勢的機理并尋找解決措施和途徑，為想要轉型或正在轉型成為服務型制造的企業(yè)提供一些值得借鑒的經驗和方法。
[Abstract]:The integration of service and manufacturing, and the emergence of advanced manufacturing mode, put forward higher requirements for the industrial model and organizational form of production. In this context, a new manufacturing model-service manufacturing emerged as the times require. The appearance of new manufacturing mode enriches the connotation of manufacturing mode and promotes the change and evolution of enterprise competition mode. At present, the research starting point and the strategy of enhancing the competitive advantage of enterprises are different, but most scholars agree with a similar view: the emergence of service-oriented manufacturing provides a good opportunity for the development of manufacturing industry. It is urgent for manufacturing enterprises to change the current situation of sticking to the low end of the value chain which is dominated by them. They must make a corresponding way to strengthen their competitiveness by choosing the strategy in line with the industry so as to achieve the purpose of transforming to the high value-added link. However, there is no specific approach to the competition strategy, only a general transformation goal of manufacturing enterprises, and no specific measures to enhance the operability of their own products' competitive advantage. The research work of this paper is mainly carried out from three aspects: first, summarize the theoretical basis of service-oriented manufacturing, define the service-oriented theory system and its characteristics. On the basis of reviewing the traditional theory of competitive strategy, this paper summarizes the influence of service-oriented manufacturing on the competitive advantage of manufacturing enterprises, and puts forward the source of obtaining competitive advantage. Second, the paper discusses the formation mechanism of differentiated advantages of service manufacturing enterprises. From the point of view of the output of service-oriented manufacturing enterprises, this paper explains how to obtain the differentiation, and explains the mechanism of obtaining the advantage of differentiation by using the ring model. Secondly, from the comparison between the supply chain and the traditional supply chain system, the difference advantage of the service manufacturing system is expounded. Thirdly, the forming mechanism of low cost advantage of service manufacturing enterprises is discussed, and the conflict model is used to explain the power of enterprises to face the cost pressure through the implementation of service manufacturing. From two angles of PSS and value chain, this paper analyzes how to realize the low cost advantage in the service manufacturing mode, and puts forward the specific way to realize it, and explains the formation of the low cost advantage in the service manufacturing enterprise. Through the above three aspects of research, using the method of theoretical analysis and case study to study the mechanism of service-oriented manufacturing enterprises to gain competitive advantage, and to find solutions and ways. It provides some experience and methods for enterprises that want to transform or are transforming into service manufacturing.
【學位授予單位】：沈陽工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F719;F416

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