【摘要】：隨著我國(guó)經(jīng)濟(jì)的快速發(fā)展，我國(guó)的經(jīng)濟(jì)實(shí)力逐漸增強(qiáng)，為實(shí)現(xiàn)經(jīng)濟(jì)集約型發(fā)展，完善經(jīng)濟(jì)產(chǎn)業(yè)結(jié)構(gòu)，國(guó)家逐步進(jìn)行產(chǎn)業(yè)結(jié)構(gòu)調(diào)整，大力發(fā)展第三產(chǎn)業(yè)，特別是服務(wù)業(yè)。休閑娛樂(lè)行業(yè)是我國(guó)服務(wù)業(yè)的主要組成部分，不經(jīng)能夠帶動(dòng)社會(huì)就業(yè)，還能夠?yàn)樯鐣?huì)提供多種服務(wù)。本文研究錦州市鼎熙閣休閑會(huì)館的企業(yè)發(fā)展戰(zhàn)略，并對(duì)中小服務(wù)企業(yè)制定良性發(fā)展戰(zhàn)略，為我國(guó)服務(wù)業(yè)的發(fā)展提供重要參考價(jià)值。 本文首先對(duì)休閑產(chǎn)業(yè)的發(fā)展戰(zhàn)略相關(guān)理論進(jìn)行綜述，包括休閑產(chǎn)業(yè)的相關(guān)理論、企業(yè)發(fā)展戰(zhàn)略的相關(guān)理論等。其次對(duì)企業(yè)發(fā)展戰(zhàn)略的理論進(jìn)行了分析，包括SWOT理論、五力缺口模型理論等，為后文現(xiàn)狀分析奠定了理論基礎(chǔ)。第三，對(duì)鼎熙閣的企業(yè)發(fā)展現(xiàn)狀進(jìn)行了SWOT分析，利用SWOT手段分析了鼎熙閣發(fā)展中的政治、經(jīng)濟(jì)、文化等環(huán)境分析，并分析了行業(yè)現(xiàn)狀、競(jìng)爭(zhēng)者現(xiàn)狀等，總結(jié)了鼎熙閣發(fā)展中的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)等。第四，對(duì)鼎熙閣的發(fā)展戰(zhàn)略進(jìn)行了詳細(xì)的制定，包括戰(zhàn)略目標(biāo)、戰(zhàn)略階段劃分、戰(zhàn)略重點(diǎn)確定等，并制定了服務(wù)產(chǎn)品差異化、企業(yè)擴(kuò)張多樣化、人才促進(jìn)專(zhuān)業(yè)化等戰(zhàn)略對(duì)策。 通過(guò)對(duì)鼎熙閣休閑會(huì)館的戰(zhàn)略研究，，總結(jié)其發(fā)展過(guò)程中的不足，并根據(jù)經(jīng)濟(jì)發(fā)展和未來(lái)國(guó)家產(chǎn)業(yè)發(fā)展優(yōu)惠政策，對(duì)鼎熙閣的發(fā)展提供具有可行性的戰(zhàn)略對(duì)策。
[Abstract]:With the rapid development of China's economy, the economic strength of our country is gradually strengthened. In order to realize the intensive development of economy and perfect the economic industrial structure, the country gradually adjusts the industrial structure and vigorously develops the tertiary industry, especially the service industry. Leisure and entertainment industry is the main component of our country's service industry. It can not only promote social employment, but also provide a variety of services for the society. This paper studies the enterprise development strategy of Jinzhou Dingxi Pavilion Leisure Guild, and provides important reference value for the development of service industry in China by formulating a benign development strategy for small and medium-sized service enterprises. Firstly, this paper summarizes the relevant theories of leisure industry development strategy, including leisure industry theory, enterprise development strategy theory and so on. Secondly, the theory of enterprise development strategy is analyzed, including SWOT theory, five-force gap model theory and so on, which lays a theoretical foundation for the analysis of the present situation. Third, the SWOT analysis of the current situation of the enterprise development of the Ding Xi GE, the use of SWOT means to analyze the political, economic, cultural and other environmental analysis of the development of the Ding Xi Pavilion, and to analyze the current situation of the industry, competitors and so on. Summarized the advantages, disadvantages, opportunities and so on in the development of Ding Xi Pavilion. Fourth, the development strategy of Ding Xi Pavilion is formulated in detail, including strategic goal, strategic stage division, strategic emphases, and so on, and the strategic countermeasures such as service product differentiation, enterprise expansion and diversification, talent promotion specialization and so on are formulated. Based on the strategic study of the Dingxi Pavilion, this paper summarizes the deficiencies in its development process, and provides feasible strategic countermeasures for the development of the Tingxi Pavilion according to the preferential policies of economic development and future national industrial development.
【學(xué)位授予單位】：中國(guó)地質(zhì)大學(xué)（北京）
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F272;F719

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 王躍;;都市休閑產(chǎn)業(yè)發(fā)展對(duì)策研究[J];黑龍江對(duì)外經(jīng)貿(mào);2009年12期

2 黃志鋒;呂慶華;;略論我國(guó)休閑產(chǎn)業(yè)發(fā)展的現(xiàn)狀及對(duì)策[J];南京航空航天大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2010年02期

3 李運(yùn)良;;淺談企業(yè)發(fā)展戰(zhàn)略[J];科技信息(科學(xué)教研);2008年04期

4 呂慶華;論休閑產(chǎn)業(yè)的發(fā)展[J];理論探索;2005年06期

5 鄭風(fēng)田;我國(guó)農(nóng)業(yè)結(jié)構(gòu)調(diào)整新思路——規(guī)�；⑻厣c專(zhuān)業(yè)化產(chǎn)業(yè)區(qū)發(fā)展模式[J];農(nóng)村經(jīng)濟(jì);2004年06期

6 馬惠娣;休閑問(wèn)題的理論探究[J];清華大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);2001年06期

7 廖燕;周樹(shù)偉;;基于服務(wù)藍(lán)圖的汽車(chē)銷(xiāo)售服務(wù)過(guò)程研究[J];企業(yè)經(jīng)濟(jì);2009年08期

8 吳松榮;我國(guó)休閑產(chǎn)業(yè)發(fā)展的對(duì)策分析[J];商場(chǎng)現(xiàn)代化;2005年02期

9 馬惠娣;;休閑產(chǎn)業(yè)應(yīng)是我國(guó)新的經(jīng)濟(jì)增長(zhǎng)點(diǎn)[J];未來(lái)與發(fā)展;2000年04期

10 龔小軍;作為戰(zhàn)略研究一般分析方法的SWOT分析[J];西安電子科技大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2003年01期

相關(guān)碩士學(xué)位論文 前2條

1 毛冬寶;論我國(guó)休閑產(chǎn)業(yè)的發(fā)展及其文化建設(shè)[D];中南大學(xué);2002年

2 楊麗萍;市長(zhǎng)電子信箱服務(wù)質(zhì)量與滿意度研究[D];浙江大學(xué);2006年

本文編號(hào)：2166761