發(fā)布時(shí)間：2018-07-01 08:46

  本文選題：創(chuàng)意產(chǎn)業(yè) + 價(jià)值生態(tài)��； 參考：《東華大學(xué)》2012年博士論文

【摘要】：創(chuàng)意產(chǎn)業(yè)概念自1998年由英國(guó)創(chuàng)意產(chǎn)業(yè)特別工作小組(CITF)正式提出至今僅十余年時(shí)間,但它已顯示出巨大的價(jià)值及財(cái)富創(chuàng)造的潛力,正在不斷改變著當(dāng)前的產(chǎn)業(yè)結(jié)構(gòu),推動(dòng)著世界經(jīng)濟(jì)增長(zhǎng)方式的改變,并深刻地影響著人類的生活。創(chuàng)意產(chǎn)業(yè)不同于傳統(tǒng)產(chǎn)業(yè)的財(cái)富創(chuàng)造途徑,即其主要的價(jià)值源泉不再是自然資源而是個(gè)體的創(chuàng)意、技巧及才華等無(wú)形的創(chuàng)造力,其獨(dú)特的價(jià)值創(chuàng)造途徑、資源集約性以及高增值的可能性,使對(duì)創(chuàng)意產(chǎn)業(yè)如何創(chuàng)造價(jià)值的探討,和對(duì)其價(jià)值創(chuàng)造能力的評(píng)價(jià)成為當(dāng)前最重要的研究問(wèn)題之一。 本論文主要以中國(guó)國(guó)家自然科學(xué)基金項(xiàng)目“創(chuàng)意產(chǎn)業(yè)園區(qū)組織生態(tài)系統(tǒng)演進(jìn)及競(jìng)爭(zhēng)力評(píng)價(jià)模型研究”,以及澳大利亞國(guó)家項(xiàng)目研究理事會(huì)資助項(xiàng)目："Researches around the development of soft infrastructures in creative clusters between China and Australia(軟設(shè)施、新媒體和創(chuàng)意集群：中國(guó)與澳大利亞的能力發(fā)展)”為依托,以中澳實(shí)證對(duì)比為基礎(chǔ)進(jìn)行了創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造生態(tài)系統(tǒng)的構(gòu)建和價(jià)值創(chuàng)造能力評(píng)價(jià),以期對(duì)當(dāng)前創(chuàng)意產(chǎn)業(yè)的價(jià)值創(chuàng)造機(jī)制進(jìn)行探討,對(duì)不同區(qū)域的創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造能力進(jìn)行評(píng)價(jià)比較。 論文研究的主要思路是,通過(guò)文獻(xiàn)綜述和分析選擇價(jià)值生態(tài)作為適用于研究創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造過(guò)程的適當(dāng)視角；進(jìn)而構(gòu)建創(chuàng)意產(chǎn)業(yè)的價(jià)值創(chuàng)造生態(tài)系統(tǒng)模型,并進(jìn)行系統(tǒng)內(nèi)主要生態(tài)位、種群互動(dòng)關(guān)系以及環(huán)境影響因素的闡述；進(jìn)一步借鑒創(chuàng)意指數(shù)及相近指數(shù)體系構(gòu)建的思路和方法,構(gòu)建基于突變級(jí)數(shù)法的創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造能力評(píng)價(jià)模型；最后以中國(guó)和澳大利亞的兩個(gè)典型區(qū)域——上海和昆士蘭州為實(shí)證對(duì)象,進(jìn)行兩地區(qū)定性及定量角度的創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造能力對(duì)比分析。論文具體結(jié)構(gòu)安排如下： 第一章緒論部分討論了本文的研究背景、研究意義、主要的研究思路、研究方法和技術(shù)路線,總結(jié)了論文的創(chuàng)新點(diǎn)。 第二章和第三章為理論基礎(chǔ)部分。在綜述創(chuàng)意產(chǎn)業(yè)內(nèi)涵、價(jià)值創(chuàng)造源泉、特征及影響因素研究的現(xiàn)狀基礎(chǔ)上,以價(jià)值創(chuàng)造研究模式為視角總結(jié)當(dāng)前創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造的三種不同研究模式,為下文建立價(jià)值生態(tài)視角的創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造生態(tài)系統(tǒng)做出理論鋪墊。 第四章和第五章為主要理論及模型研究部分。首先借助生態(tài)系統(tǒng)結(jié)構(gòu)構(gòu)建創(chuàng)意產(chǎn)業(yè)的價(jià)值創(chuàng)造生態(tài)系統(tǒng)概念模型,并重點(diǎn)對(duì)其中包括創(chuàng)意者、創(chuàng)意生產(chǎn)者、消費(fèi)者、創(chuàng)意營(yíng)銷(xiāo)方和媒體中介在內(nèi)的五個(gè)價(jià)值創(chuàng)造關(guān)鍵生態(tài)位進(jìn)行了識(shí)別；對(duì)各生態(tài)位之間構(gòu)成的依存共生、獨(dú)立共生、非完全獨(dú)立共生以及捕食互動(dòng)關(guān)系進(jìn)行了進(jìn)一步分析；依托生態(tài)環(huán)境因素性質(zhì)識(shí)別了經(jīng)濟(jì)因素、文化氛圍、法律環(huán)境、信息技術(shù)以及政策環(huán)境五個(gè)影響創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造主要因素,初步構(gòu)建創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造生態(tài)位環(huán)境適應(yīng)模型；并結(jié)合蘋(píng)果公司案例總結(jié)了創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造生態(tài)系統(tǒng)及其中的價(jià)值流動(dòng)形式及價(jià)值的捕獲。然后,為了構(gòu)建可行的創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造能力評(píng)價(jià)模型,進(jìn)一步借鑒創(chuàng)意指數(shù)及相近指數(shù)體系構(gòu)建的思路和方法,在創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造生態(tài)系統(tǒng)概念模型基礎(chǔ)上,構(gòu)建基于突變級(jí)數(shù)法的創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造能力評(píng)價(jià)模型。 第六章為實(shí)證應(yīng)用部分。選取上海和昆士蘭州作為中澳國(guó)典型區(qū)域,從定性分析比較角度,分別對(duì)上海和昆士蘭州的五個(gè)價(jià)值創(chuàng)造生態(tài)位以及其構(gòu)成的四組互動(dòng)關(guān)系,和五個(gè)影響價(jià)值創(chuàng)造的環(huán)境因素進(jìn)行了闡述和對(duì)比分析；然后分別建立上海和昆士蘭的創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造能力評(píng)價(jià)模型,并對(duì)兩地區(qū)近十年間的時(shí)間序列發(fā)展趨勢(shì)進(jìn)行分析,對(duì)兩者價(jià)值創(chuàng)造生態(tài)環(huán)境總體健康狀態(tài)進(jìn)行了對(duì)比,并最終分別給出各自增強(qiáng)創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造能力的策略建議。 第七章為總結(jié)和展望。主要對(duì)論文取得的主要結(jié)論,以及仍存在的不足和需要進(jìn)一步研究的問(wèn)題進(jìn)行探討。 本文主要運(yùn)用文獻(xiàn)研究法、模型分析、案例研究、數(shù)理統(tǒng)計(jì)以及調(diào)研分析等研究方法,綜合運(yùn)用生態(tài)學(xué)相關(guān)理論、突變理論等,規(guī)范研究與實(shí)證分析相結(jié)合進(jìn)行研究。本文綜述評(píng)價(jià)了創(chuàng)意產(chǎn)業(yè)、價(jià)值理論、價(jià)值創(chuàng)造研究模式、創(chuàng)意指數(shù)研究等,為論文的研究提供強(qiáng)大的理論及實(shí)踐基礎(chǔ)；運(yùn)用了Logistic增長(zhǎng)模型和lotka-Volterra模型對(duì)四種互動(dòng)關(guān)系進(jìn)行了數(shù)值分析,為描述系統(tǒng)中的價(jià)值流動(dòng)和增殖提供了可行的方法基礎(chǔ)；采用案例分析法,以蘋(píng)果公司的iPhone與AppStore成功結(jié)合的案例對(duì)創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造生態(tài)系統(tǒng)進(jìn)行進(jìn)一步分析,使抽象的理論研究更加貼合實(shí)際；采用實(shí)地調(diào)研分析、專家打分的方法對(duì)上海和昆士蘭各自所注重的不同的影響創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造能力的因素進(jìn)行了區(qū)分排序,實(shí)現(xiàn)了地區(qū)特征的保留和區(qū)別。并在此基礎(chǔ)上收集采用了兩地近十年間的大量相關(guān)數(shù)據(jù),運(yùn)用突變級(jí)數(shù)數(shù)理統(tǒng)計(jì)方法對(duì)上海與昆士蘭的創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造能力進(jìn)行了評(píng)價(jià)對(duì)比。 本文主要的創(chuàng)新點(diǎn)有： 第一,將定義不明確的價(jià)值及價(jià)值創(chuàng)造的相關(guān)研究從線形、網(wǎng)狀和系統(tǒng)研究模式角度進(jìn)行歸納,并將三種模式運(yùn)用到了對(duì)創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造機(jī)制的研究中,以同樣的視角歸納總結(jié)了目前涉及創(chuàng)意產(chǎn)業(yè)價(jià)值研究的成果。并在此基礎(chǔ)上選擇了價(jià)值生態(tài)研究模型作為適用于研究創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造過(guò)程的適當(dāng)視角。 第二,將生態(tài)學(xué)隱喻引入創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造研究模式中,借鑒生態(tài)系統(tǒng)構(gòu)建了創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造生態(tài)系統(tǒng)。使創(chuàng)意產(chǎn)業(yè)的價(jià)值創(chuàng)造過(guò)程具象化,并且為其中的主要生態(tài)位、種群關(guān)系以及環(huán)境影響等分析找到了科學(xué)的理論及方法依據(jù)。 第三,將權(quán)重分析引入對(duì)創(chuàng)意指數(shù)及相近指數(shù)體系的對(duì)比中,歸納出主要的影響因素類型。使論文得以將創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造生態(tài)系統(tǒng)特征與現(xiàn)行的主要影響因素類型相結(jié)合,最后提出基于價(jià)值生態(tài)系統(tǒng)的創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造能力評(píng)價(jià)模型。 第四,以突變級(jí)數(shù)法為基礎(chǔ)的創(chuàng)意產(chǎn)業(yè)價(jià)值創(chuàng)造能力評(píng)價(jià)模型,允許評(píng)價(jià)對(duì)象根據(jù)本身發(fā)展實(shí)際情況確定底部層次的指標(biāo)細(xì)節(jié)及其不同的重要性排序,同時(shí)又允許不同對(duì)象在較高層次上制定一定的可比的標(biāo)準(zhǔn),這樣既實(shí)現(xiàn)了對(duì)具有不同政策、環(huán)境、產(chǎn)業(yè)形態(tài)性質(zhì)等的不同區(qū)域進(jìn)行差別實(shí)證評(píng)價(jià),也能在一定程度上實(shí)現(xiàn)不同價(jià)值創(chuàng)造生態(tài)系統(tǒng)的健康狀態(tài)對(duì)比。 第五,中澳典型區(qū)域的對(duì)比實(shí)證評(píng)價(jià),不僅為本文的理論和方法研究提供了實(shí)證運(yùn)用基礎(chǔ),而且通過(guò)定性和定量上的對(duì)比,明確了上海和昆士蘭各自創(chuàng)意產(chǎn)業(yè)發(fā)展歷程和優(yōu)劣勢(shì),為其進(jìn)一步發(fā)展提供了切實(shí)可鑒的經(jīng)驗(yàn)。
[Abstract]:The concept of creative industry has been formally proposed by the British creative industry special working group (CITF) in 1998 for only ten years, but it has shown great value and potential for wealth creation, which is constantly changing the current industrial structure, promoting the changes in the way of world economic growth, and profoundly affecting human life. The industry is different from the traditional industry's wealth creation way, that is, its main source of value is no longer the natural resources but the individual creativity, skill and talent and intangible creativity, its unique way of creating value, the intensivism of resources and the possibility of high value added, so that how to create value and create value to the creative industry and its value creation Ability evaluation has become one of the most important research questions at present.
This paper is mainly based on the National Natural Science Foundation of China, "organizational ecosystem evolution and competitiveness evaluation model of Creative Industrial Park", and the Australian National Project Research Council funded project: "Researches around the development of soft infrastructures in creative clusters between China) A (soft facilities, new media and creative clusters: the development of China and Australia), based on the comparison of China and Australia, carries out the construction of the creative industry value creation ecosystem and the evaluation of the value creation ability, with a view to discussing the value creation mechanism of the present creative industry and the value of creative industries in different regions. Evaluation and comparison of creativity.
The main idea of this paper is that the literature review and the analysis of the selection of value ecology are used as the appropriate perspective to study the creative process of creative industry value creation, and then the value creation ecosystem model of creative industry is constructed, and the main ecological niche, the population interaction relationship and the environmental impact factors in the system are expounded; Based on the ideas and methods of constructing the creative index system and the similar index system, the evaluation model of creative industry value creation based on catastrophe series method is constructed. Finally, the creative industry value creation in the qualitative and quantitative aspects of the two regions is carried out in two typical regions of China and Australia, Shanghai and Queensland. The specific structure of the paper is as follows:
The first chapter discusses the research background, significance, main research ideas, research methods and technical routes, and summarizes the innovation of the paper.
The second chapter and the third chapter are the theoretical basis. On the basis of the summary of the connotation of creative industry, the source of value creation, the characteristics and the influencing factors, this paper sums up the three different research modes of the creative industry value creation with the perspective of value creation research, and establishes the creative industry value creation student for the value ecological perspective. The state system makes theoretical groundwork.
The fourth and fifth chapters are the main part of the theory and model research. Firstly, the ecological system structure is used to build the concept model of the value creation of creative industries, and the key ecological niche of five values, including creative people, creative producers, consumers, creative marketing parties and media intermediaries, is identified. The interdependence of each niche, independent symbiosis, non complete independent symbiosis and predator interaction are further analyzed. Based on the nature of ecological environment, the main factors that affect the value creation of creative industries are identified by five factors, such as economic factors, cultural atmosphere, legal environment, information technology and policy environment. The value of the meaning industry creates the ecological niche adaptation model, and combines the case of the Apple Corp to sum up the ecological system of creative industry value creation and the capture of value flow form and value in it. Then, in order to build a feasible evaluation model of creative industry value creation ability, we can draw on the construction of creative index and similar index system. On the basis of the concept model of creative industry value creation ecosystem, the evaluation model of creative industry value creation ability based on catastrophe series method is constructed.
The sixth chapter is an empirical part. Shanghai and Queensland are selected as the typical regions of China and Australia. From the qualitative analysis, the five value creation niche of Shanghai and Queensland, as well as the four groups of interaction relations, and the five environmental factors affecting the value creation are expounded and compared. The evaluation model of creative industry value creation ability of Shanghai and Queensland is set up, and the development trend of the time series of the two regions in the last ten years is analyzed, and the overall health state of the two values is contrasted, and the strategies for enhancing the creative ability of creative industries are given respectively.
The seventh chapter is the summary and outlook. The main conclusions and shortcomings of the paper and the problems that need further study are mainly discussed.
This article mainly uses literature research method, model analysis, case study, mathematical statistics and research and analysis methods, comprehensive use of ecology related theory, catastrophe theory, normative research and empirical analysis. This article reviews and evaluates the creative industry, value theory, value creation research model, creative index research, etc. This paper provides a strong theoretical and practical basis for the research of the paper, and uses the Logistic growth model and the lotka-Volterra model to carry out numerical analysis of four interactive relationships, which provides a feasible method basis for the description of the value flow and proliferation in the system. The case analysis method is used to combine the Apple Corp's iPhone and AppStore successfully. The case studies the creative industry value creation ecological system further, and makes the abstract theoretical research more realistic. The method of field investigation and analysis and expert scoring has made a distinction between the different factors that affect the creative industry value creation ability of Shanghai and Queensland, and realized the regional characteristics. On the basis of this, a large number of relevant data were collected and adopted in the past ten years. The value creation ability of creative industries in Shanghai and Queensland was evaluated and compared with the method of mathematical statistics of catastrophe series.
The main innovations of this paper are:
First, the relevant research on value and value creation which is unclear is summarized from the angle of linear, mesh and system research, and the three models are applied to the study of the creative industry value creation mechanism, and the results of the research on the creative industry value are summarized in the same view. The value ecology research model is suitable for studying the value creation process of creative industries.
Second, the ecological metaphor is introduced into the research model of creative industry value creation, and the ecosystem of creative industry value creation is constructed by using the ecological system. The value creation process of the creative industry is figurative, and the scientific theoretical and method basis is found for the analysis of the main niche, the population relationship and the environmental impact.
Third, by introducing the weight analysis into the comparison of the creative index and the similar index system, the main types of influence factors are summed up. The paper combines the creative industry value creation of the ecological system with the current main influencing factors, and finally puts forward the evaluation model of creative industry value creation based on the value system of value. Type.
Fourth, the evaluation model of creative industry value creation based on catastrophe series method allows the evaluation object to determine the details of the bottom level and the order of different importance according to the actual situation itself. At the same time, it allows the different objects to make certain comparable standards at a higher level. The different regions of the policy, environment, and the nature of the industry are evaluated by different regions, and the health state of the ecosystems with different values can be achieved to a certain extent.
Fifth, the comparative empirical evaluation of the typical regions of China and Australia not only provides an empirical basis for the study of the theory and method of this article, but also makes clear the development process and advantages and disadvantages of the creative industries in Shanghai and Queensland through qualitative and quantitative comparison, which provides practical experience for further development.
【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2012
【分類號(hào)】：F719

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