本文選題：經(jīng)濟型酒店 + 品牌差異化��； 參考：《河北大學(xué)》2012年碩士論文

【摘要】：近兩年，我國經(jīng)濟型酒店一夜之間開遍了大街小巷，成為我國酒店行業(yè)的新星。我國最早的經(jīng)濟型酒店是以復(fù)制西方國家的經(jīng)濟型酒店的模式發(fā)展起來的。1996年，錦江集團推出國內(nèi)首家經(jīng)濟型酒店——錦江之星，到現(xiàn)在的各大經(jīng)濟型酒店的連鎖經(jīng)營，它們各具特色，差異化經(jīng)營，塑造自身的品牌優(yōu)勢。 經(jīng)濟型酒店在中國已發(fā)展了10多年，尤其是近幾年的成長速度引起了廣泛的關(guān)注。本文首先分析了國內(nèi)經(jīng)濟型酒店存在的現(xiàn)狀，發(fā)展速度之快，但是存在了很多問題。比如整體經(jīng)營體制不完善、管理經(jīng)驗缺乏、人力資源不足等，進而對我國品牌酒店的現(xiàn)狀進行了分析。雖然我國品牌經(jīng)濟型酒店的寡頭雛形已初步形成，并且開始了全面向二三線城市的擴張，但同時也存在很多問題，導(dǎo)致我國經(jīng)濟型酒店的總體品牌影響力不夠，不足與國際品牌并肩。 雖然有問題存在，但不能說明品牌沒有影響力，尤其是對我國大量存在的單體酒店來說。文章接下來對國內(nèi)比較知名經(jīng)濟型酒店的差異化管理進行分析，比如錦江之星以產(chǎn)品質(zhì)量為重，如家以標(biāo)準(zhǔn)化管理為綱，格林豪泰從顧客需求的細(xì)節(jié)入手，漢庭從服務(wù)上就開始細(xì)分，還有不乏布丁的樂活方式，倡導(dǎo)消費者綠色消費等。在研究的過程中找出了品牌差異化成功背后的共同點，，以此提出了對經(jīng)濟型酒店發(fā)展現(xiàn)狀的建議，希望可以給經(jīng)濟型酒店的發(fā)展帶來借鑒的意義。 最后得出結(jié)論，經(jīng)濟型酒店要想成功就要走連鎖化道路，標(biāo)準(zhǔn)化管理要跟上，酒店文化要深入人心，還要加強與國外經(jīng)濟型酒店的溝通交流，加強信息技術(shù)的支持，并且建立龐大的銷售網(wǎng)絡(luò)，實現(xiàn)網(wǎng)絡(luò)化的銷售。
[Abstract]:In the past two years, economic hotels in China have opened all over the streets overnight, becoming a new star in the hotel industry. The earliest economic hotels in China were developed by replicating the economic hotels in western countries. In 1996, Jinjiang Group launched the first economic hotel in China-the Star of Jinjiang. They have their own characteristics, differentiated management, shaping their own brand advantages. Economic hotels have been developed in China for more than 10 years, especially in recent years. This article first analyzes the present situation of the domestic economy hotel, the speed of development, but there are a lot of problems. For example, the whole management system is not perfect, the management experience is short, the human resource is insufficient, and the present situation of the brand hotel in our country is analyzed. Although the oligarch embryonic form of our country's brand economy hotel has formed initially, and has begun to expand to the second and third tier cities in an all-round way, but at the same time there are also many problems, which leads to the lack of overall brand influence of the economy hotel in our country. Lack of international brands side by side. Although there are problems, it does not mean that the brand has no influence, especially for the large number of individual hotels in China. The article then analyzes the differentiated management of well-known economic hotels in China. For example, Jinjiang Star focuses on product quality, such as standardized management at home, and Greentree starts with the details of customer demand. Hanting from the service began to subdivide, there are no lack of pudding way to live, advocate consumer green consumption, and so on. In the course of the research, we find out the common ground behind the success of brand differentiation, and then put forward some suggestions on the present situation of economic hotel development, hoping to bring the significance of reference to the development of economic hotel. Finally, it is concluded that if economic hotels want to succeed, they must take the chain-like road, the standardized management should keep up, the hotel culture should be deeply rooted in the hearts of the people, the communication and exchange with foreign economy hotels should be strengthened, and the support of information technology should be strengthened. And build huge sale network, realize network sale.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F273.2;F719

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