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基于核心競爭力理論的成都星級酒店業(yè)務(wù)外包研究

發(fā)布時間:2018-06-16 22:52

  本文選題:核心競爭力理論 + 業(yè)務(wù)外包 ; 參考:《四川師范大學(xué)》2012年碩士論文


【摘要】:隨著經(jīng)濟全球化發(fā)展,各類企業(yè)都不同程度地被卷入到這場全球化浪潮中。但要從經(jīng)濟全球化競爭中獲得最大利益,并使企業(yè)持續(xù)發(fā)展,他們就必須培育企業(yè)的核心競爭力,形成占領(lǐng)市場的獨特優(yōu)勢。然而,企業(yè)的資源是有限的,這就要求企業(yè)不斷整合內(nèi)外資源,優(yōu)化資源配置。由此企業(yè)業(yè)務(wù)外包應(yīng)運而生。諸多實踐表明,業(yè)務(wù)外包能使企業(yè)更好地專注發(fā)展核心競爭力,從而形成新的經(jīng)濟增長點。 作為隨經(jīng)濟發(fā)展而快速發(fā)展起來的酒店業(yè),目前,國內(nèi)外不少酒店已通過業(yè)務(wù)外包提升其核心競爭力,并獲得了一些成功的外包經(jīng)驗。在這種背景下,正確認識成都星級酒店業(yè)務(wù)外包現(xiàn)狀,從而有針對性地采取一些有效措施以提升酒店核心競爭力是很有意義的。 全文共分為六章。第一章緒論,該部分介紹了本文的研究背景與研究意義、國內(nèi)外研究現(xiàn)狀、研究范圍和研究對象、研究思路、研究方法和本文創(chuàng)新點。第二章是本文研究的理論基礎(chǔ),該部分系統(tǒng)介紹了核心競爭力理論及相關(guān)理論。第三章通過深入調(diào)研,從成都星級酒店對外包的認識和態(tài)度、外包范圍、外包運作方式及外包供應(yīng)商情況等方面對成都星級酒店業(yè)務(wù)外包的基本情況進行了分析,并總結(jié)出由于酒店外部市場不成熟、酒店內(nèi)外競爭壓力大、缺乏政府對酒店業(yè)務(wù)外包的指導(dǎo)以及酒店自身外包制度的不完善四大主要原因,成都星級酒店在外包觀念、外包決策、外包實施、外包后續(xù)支撐體系方面還存在不少問題。第四、五、六章是本文的對策研究部分。該部分分別從外包決策、外包管理、外包效果評價三方面對成都星級酒店業(yè)務(wù)外包進行了較詳細的探討。最后,對全文進行了總結(jié),并提出了今后的研究方向。
[Abstract]:With the development of economic globalization, all kinds of enterprises are involved in the tide of globalization to varying degrees. However, in order to obtain the greatest benefit from the competition of economic globalization and to make the enterprises develop continuously, they must cultivate the core competitiveness of the enterprises and form the unique advantages of occupying the market. However, the resources of enterprises are limited, which requires enterprises to continuously integrate internal and external resources and optimize resource allocation. As a result, business outsourcing emerged as the times require. Many practices show that outsourcing can make enterprises focus on the development of core competitiveness, thus forming a new economic growth point. As a fast developing hotel industry with the development of economy, at present, many hotels at home and abroad have improved their core competitiveness through outsourcing, and have gained some successful outsourcing experience. Under this background, it is meaningful to correctly understand the status quo of Chengdu star hotel outsourcing, and then take some effective measures to enhance the core competitiveness of the hotel. The full text is divided into six chapters. The first chapter is introduction, which introduces the research background and significance of this paper, the current research situation at home and abroad, the research scope and research object, the research idea, the research method and the innovation of this paper. The second chapter is the theoretical basis of this study, which systematically introduces the core competitiveness theory and related theories. The third chapter through the thorough investigation, from Chengdu star hotel to the outsourcing understanding and the attitude, the outsourcing scope, the outsourcing operation way and the outsourcing supplier situation and so on aspects has carried on the analysis to the Chengdu star hotel service outsourcing basic situation. Four main reasons, such as immature external market, high competitive pressure, lack of guidance from the government and imperfect outsourcing system, are summarized. Chengdu star hotel is outsourcing concept. There are still many problems in outsourcing decision making, outsourcing implementation and outsourcing follow-up support system. The fourth, fifth, sixth chapter is the countermeasure research part of this article. This part discusses the outsourcing of Chengdu star hotels in detail from three aspects: outsourcing decision, outsourcing management and outsourcing effect evaluation. Finally, the paper summarizes the whole paper and puts forward the research direction in the future.
【學(xué)位授予單位】:四川師范大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2012
【分類號】:F719

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