本文選題：按摩O2O + 創(chuàng)業(yè)計(jì)劃書�。� 參考：《閩江學(xué)院》2015年碩士論文

【摘要】：達(dá)康養(yǎng)生有限公司是一家提供專業(yè)養(yǎng)生服務(wù)的O2O公司,公司提供便捷的網(wǎng)上預(yù)約,網(wǎng)下中醫(yī)理療、養(yǎng)生健康指導(dǎo)等服務(wù)。公司目前主要提供酒火灸和揉腹兩種產(chǎn)品,來(lái)有效解除病痛騷擾,并將逐步滲透到食療等其他健康產(chǎn)業(yè)領(lǐng)域,提供滿足不同需求層次的健康產(chǎn)品。預(yù)測(cè)到2020年,全國(guó)中醫(yī)健康服務(wù)產(chǎn)業(yè)則為3萬(wàn)億人民幣。目前眾多的客戶群因?yàn)闆]有上門中醫(yī)理療服務(wù),中醫(yī)理療需求得不到滿足,存在大規(guī)模潛在市場(chǎng),按摩等中醫(yī)理療產(chǎn)品具有單客價(jià)高、頻率高、用戶接受度高、產(chǎn)業(yè)鏈短等特點(diǎn),天然易于線上、線下結(jié)合,按摩服務(wù)O2O行業(yè)因此出現(xiàn)并迅速成長(zhǎng),如今行業(yè)內(nèi)產(chǎn)品同質(zhì)化嚴(yán)重,在一線城市價(jià)格補(bǔ)貼戰(zhàn)頻現(xiàn),而二線城市如哈爾濱尚無(wú)一家按摩O2O企業(yè)滿足潛在需求市場(chǎng)。本文經(jīng)過(guò)對(duì)哈爾濱市場(chǎng)調(diào)研分析后,將目標(biāo)客戶鎖定為支付能力較高的中年政府官員和國(guó)企干部,并通過(guò)與市場(chǎng)常見同類產(chǎn)品的對(duì)比,送健康到“公務(wù)員小區(qū)”等線下體驗(yàn)與移動(dòng)端、PC端、電視端等多種終端,便捷程序訂購(gòu)線上理療產(chǎn)品相結(jié)合,打造O2O閉合鏈,在讓市場(chǎng)了解和認(rèn)可產(chǎn)品后,采取顧客認(rèn)知定價(jià)法和撇脂定價(jià)法來(lái)獲取更多利潤(rùn)。本文通過(guò)對(duì)團(tuán)隊(duì)運(yùn)營(yíng)模式的研究,對(duì)營(yíng)銷人才、線上運(yùn)營(yíng)人才、按摩技術(shù)開發(fā)人才進(jìn)行有機(jī)組合,尤其是要解決如何發(fā)揮按摩師的積極性的問(wèn)題,設(shè)計(jì)合理的激勵(lì)和考核培訓(xùn)制度吸引人才,保持服務(wù)的高水平和穩(wěn)定性等。按照穩(wěn)健型會(huì)計(jì)原則進(jìn)行財(cái)務(wù)預(yù)測(cè),形成可復(fù)制的商業(yè)模式,并預(yù)估風(fēng)險(xiǎn)尋找對(duì)策是本文同樣需要解決的問(wèn)題。本創(chuàng)業(yè)計(jì)劃書通過(guò)對(duì)按摩市場(chǎng)O2O的研究,決定率先一步走出差異化產(chǎn)品競(jìng)爭(zhēng),通過(guò)在創(chuàng)業(yè)的競(jìng)爭(zhēng)中,會(huì)逐漸摸索出成長(zhǎng)擴(kuò)張的商業(yè)模式,并逐步過(guò)渡到健康產(chǎn)業(yè)細(xì)分市場(chǎng),提供更好的產(chǎn)品,更先進(jìn)的技術(shù),更好的客戶體驗(yàn),更好地滿足人們的健康需求。本項(xiàng)目在滿足市場(chǎng)的需求時(shí),按摩等中醫(yī)理療市場(chǎng)迅速規(guī)模化拉動(dòng)對(duì)按摩師的需求,這會(huì)解決如盲人等部分難以就業(yè)的眾多人員的社會(huì)就業(yè)問(wèn)題,為社會(huì)創(chuàng)造更多價(jià)值,也為這些人群帶來(lái)更多的經(jīng)濟(jì)收入和贏得社會(huì)的尊重。
[Abstract]:The company provides a professional health care service O2O company, the company provides convenient online reservation, network under the medical treatment of traditional Chinese medicine, health health guidance and other services. The company is currently mainly to provide wine and fire moxibustion and rubbing two products, to effectively relieve the pain and harassment, and will be penetrated into other health industries, such as diet therapy, to provide full It is predicted that in 2020, the national health service industry of Chinese medicine is 3 trillion RMB. At present, many customers are not satisfied with the needs of Chinese medicine, there is a large potential market, and the massage products of traditional Chinese medicine have high price, high frequency and user acceptance. With the characteristics of high degree, short industry chain and so on, natural easy line and offline combination, massage service O2O industry appears and grows rapidly. Now the product is homogeneous and serious in the industry, the price subsidy war in the first tier cities is frequent, and the second line city, such as Harbin, does not have a massage O2O enterprise full of potential demand market. This article passes to the Harbin Market Research After the analysis, the target customers are locked into middle-aged government officials and state-owned enterprise cadres with higher payment ability, and through the comparison with the common products of the market, they send health to the "civil service community" and other lines of experience and mobile terminal, PC end, TV terminal and other terminals, convenient procedures to buy and purchase online physical therapy products, and create a closed chain of O2O, allowing for a closed chain. After the market understands and recognised the product, it adopts the customer cognition pricing method and the skimming price method to gain more profits. This article, through the research on the team operation model, combines the marketing talents, the online operation talents and the massage technology development talents, especially to solve the problem of how to give play to the enthusiasm of the masseur, and design a reasonable excitation. Encouragement and assessment training system attract talents, maintain high level and stability of service. Making financial forecast according to the prudent accounting principle, forming a replicable business model, and predicting the risk finding countermeasures are the same problems that need to be solved in this article. This venture plan decides to take the first step of business through the Research on the O2O of the market. The competition of alienated products will gradually find out the business model of growth and expansion in the competition, and gradually transfer to the health industry subdivision market, provide better products, more advanced technology, better customer experience, better meet the people's health needs. This project is to meet the needs of the market, massage and other Chinese medicine physiotherapy City The rapid scale of the field will stimulate the needs of the massager, which will solve the social employment problems of a large number of people who are difficult to get jobs such as the blind, create more value for the society, and bring more economic income and respect for the society.
【學(xué)位授予單位】：閩江學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F719

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