本文選題：星級(jí)酒店 + 經(jīng)營(yíng)效率��； 參考：《上海師范大學(xué)》2012年碩士論文

【摘要】：我國(guó)星級(jí)酒店從20世紀(jì)90年代才開(kāi)始規(guī)范化，短短十幾年期間星級(jí)酒店業(yè)發(fā)展迅猛，截至2010年底，我國(guó)擁有星級(jí)酒店13991家，房間1476980間，床位數(shù)2567389張，營(yíng)業(yè)收入和利潤(rùn)也分別達(dá)到了2123億元和50億元。 但目前我國(guó)星級(jí)酒店業(yè)魚(yú)龍混雜，加上金融危機(jī)的影響，我國(guó)星級(jí)酒店一邊大規(guī)模開(kāi)張，一邊大規(guī)模倒閉。面對(duì)日益嚴(yán)峻的競(jìng)爭(zhēng)，需要對(duì)我國(guó)星級(jí)酒店業(yè)進(jìn)行詳細(xì)的分析以供相關(guān)者借鑒。基于以上背景，本文將重點(diǎn)對(duì)我國(guó)星級(jí)酒店的經(jīng)營(yíng)效率及其影響因素進(jìn)行分析。 首先，本文對(duì)以往文獻(xiàn)進(jìn)行綜述，以歸納出前人在研究類似問(wèn)題時(shí)使用的主要研究方法和研究結(jié)果，并對(duì)我國(guó)星級(jí)酒店業(yè)的發(fā)展歷程進(jìn)行簡(jiǎn)單梳理，以大致了解我國(guó)星級(jí)酒店業(yè)這十幾年的經(jīng)營(yíng)狀況。 其次，利用DEA模型，選取床位數(shù)、從業(yè)人員和固定資產(chǎn)等投入指標(biāo)，客房出租率和營(yíng)業(yè)收入等產(chǎn)出指標(biāo)，進(jìn)行計(jì)算分析。結(jié)果顯示我國(guó)星級(jí)酒店業(yè)的經(jīng)營(yíng)效率大致呈現(xiàn)U字形。1994、1995和2010年經(jīng)營(yíng)效率相對(duì)最高，2003年的經(jīng)營(yíng)效率相對(duì)最低。 然后，從眾多經(jīng)營(yíng)效率的影響因素中，我們選擇四個(gè)投資者和管理者較為關(guān)注的因素進(jìn)行分析，分別是星級(jí)酒店位置、星級(jí)酒店星級(jí)和規(guī)模、星級(jí)酒店?duì)I收組成結(jié)構(gòu)和星級(jí)酒店注冊(cè)登記類型。研究發(fā)現(xiàn)，星級(jí)酒店的位置確實(shí)對(duì)其經(jīng)營(yíng)效率有所影響，總體是東部區(qū)域的星級(jí)酒店經(jīng)營(yíng)效率優(yōu)于其他區(qū)域，但在整體表現(xiàn)不好的西部區(qū)域中也有表現(xiàn)很好的地區(qū)，如青海和寧夏。星級(jí)酒店的星級(jí)和規(guī)模也對(duì)其經(jīng)營(yíng)效率產(chǎn)生影響，一般而言，酒店的經(jīng)營(yíng)效率隨著星級(jí)和規(guī)模的提高而提高。在對(duì)星級(jí)酒店?duì)I收組成的研究中發(fā)現(xiàn)，餐飲營(yíng)收占比與星級(jí)酒店經(jīng)營(yíng)效率存在正相關(guān)，可能意味著合理配置酒店資源提高餐飲收入會(huì)對(duì)星級(jí)酒店的經(jīng)營(yíng)效率有所幫助。而在星級(jí)酒店不同注冊(cè)登記類型的研究中發(fā)現(xiàn)，私營(yíng)星級(jí)酒店占比與星級(jí)酒店經(jīng)營(yíng)效率存在正相關(guān)，而其余納入研究的5種類型酒店占比則與其存在負(fù)相關(guān)，這表明目前階段私營(yíng)星級(jí)酒店的經(jīng)營(yíng)效率相對(duì)較高，從統(tǒng)計(jì)數(shù)據(jù)中可以看出我國(guó)私營(yíng)星級(jí)酒店數(shù)量逐年上升。 最后，基于本文研究?jī)?nèi)容和得到的結(jié)論，，在最后一章給出了一些針對(duì)性的參考建議，這些建議主要是從投資者和管理者角度出發(fā)。并且由于數(shù)據(jù)上的限制以及研究?jī)?nèi)容的側(cè)重，本文在研究方法和研究深度上也存在一些不足之處，在文末也一并寫(xiě)明。
[Abstract]:The star-rated hotels in China began to be standardized only in the 1990s, and the star-rated hotel industry developed rapidly in the short span of ten years. By the end of 2010, China had 13991 star-rated hotels, 1476980 rooms and 2567389 beds. Operating income and profit also reached 212.3 billion yuan and 5 billion yuan respectively. However, the star-rated hotel industry in our country is mixed, and the financial crisis has caused the star-rated hotel to open on a large scale and close down at the same time. Facing the increasingly severe competition, it is necessary to analyze the star hotel industry in detail for reference. Based on the above background, this paper will focus on the analysis of the operating efficiency and influencing factors of star hotels in China. First of all, this paper summarizes the previous literature, in order to sum up the main research methods and results used by predecessors in the study of similar issues, and briefly comb the development of the star hotel industry in China. In order to roughly understand our country's star hotel industry in this decade of business conditions. Secondly, DEA model is used to calculate and analyze the output indexes, such as bed number, employee and fixed assets, guest room rental rate and operating income. The results show that the operating efficiency of star-rated hotels in China is relatively highest in 1995 and 2010, and the lowest in 2003. Then, from the influence factors of operation efficiency, we choose four factors that investors and managers pay more attention to, they are star hotel location, star hotel star and scale, Star hotel revenue structure and star hotel registration type. It is found that the location of star hotels does have an impact on their operating efficiency. In general, the operating efficiency of star-rated hotels in the eastern region is superior to that of other regions, but there are also areas with good performance in the western region where the overall performance is not good. Such as Qinghai and Ningxia. The star level and scale of star hotel also affect its management efficiency, generally speaking, the management efficiency of hotel increases with the increase of star level and scale. In the study of the revenue composition of star-rated hotels, it is found that the proportion of restaurant revenue is positively related to the operating efficiency of star-rated hotels, which may mean that reasonable allocation of hotel resources to improve the catering revenue will help the operation efficiency of star-rated hotels. In the study of different registration types of star hotels, it is found that the proportion of private star hotels has a positive correlation with the operating efficiency of star hotels, while the proportion of the other five types of hotels included in the study is negatively correlated with their existence. This indicates that the operating efficiency of private star hotels is relatively high at present, and the number of private star hotels in China is increasing year by year from the statistics. Finally, based on the research contents and conclusions, some specific suggestions are given in the last chapter, which are mainly from the perspective of investors and managers. Because of the limitation of the data and the emphasis of the research content, this paper also has some shortcomings in the research methods and research depth, which is also written at the end of the paper.
【學(xué)位授予單位】：上海師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F719;F224

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本文編號(hào)：1918632