本文選題：時尚產(chǎn)業(yè) + 時尚生活型態(tài)��； 參考：《浙江理工大學(xué)》2013年碩士論文

【摘要】：隨著時代變遷與經(jīng)濟全球化的步伐加快，時尚產(chǎn)業(yè)的發(fā)展已經(jīng)是世界產(chǎn)業(yè)發(fā)展的一個新引擎，時尚生活型態(tài)的層次性也成為提升產(chǎn)業(yè)競爭力的一個至關(guān)重要因素，引起各方的關(guān)注。近年來在國家相關(guān)政策的推動下，時尚產(chǎn)業(yè)持續(xù)健康向前發(fā)展，其中沿海發(fā)達城市的時尚產(chǎn)業(yè)對經(jīng)濟發(fā)展的影響已較為明顯。然而作為后進地區(qū)如何走出后發(fā)優(yōu)勢的“陷阱”，發(fā)揮中心城市的先發(fā)效應(yīng)，逐步推進沿海時尚帶的建設(shè)，不僅是對于當前貫徹落實產(chǎn)業(yè)結(jié)構(gòu)優(yōu)化升級至關(guān)重要，也關(guān)乎到經(jīng)濟發(fā)展方式的有效提升。 基于時尚產(chǎn)業(yè)的一般理論，結(jié)合時尚生活型態(tài)的相關(guān)文獻回顧，以滬寧杭三城市為實證研究區(qū)域，調(diào)查了消費者時尚生活型態(tài)的類型及層次，對影響時尚產(chǎn)業(yè)發(fā)展因素進行了實證分析，對比影響因素在不同類型的時尚生活型態(tài)和滬寧杭三大城市兩個層面上的差異性，運用回歸分析了時尚生活型態(tài)對時尚產(chǎn)業(yè)評價的影響。最后對全文進行了總結(jié)，，并提出了一些相關(guān)建議。本文成果如下： （1）時尚生活型態(tài)的流行時尚因子、自我表達因子以及教育程度、個人收入是影響時尚產(chǎn)業(yè)發(fā)展的主要因素，其中流行時尚因子和自我表達因子對時尚產(chǎn)業(yè)發(fā)展的影響最為明顯。而時尚生活型態(tài)的時尚參與因子以及價值觀念因子只對上海的時尚發(fā)展起到了重要作用，南京和杭州有待提高對這兩個影響因子的認知水平。 （2）先發(fā)城市應(yīng)通過提升時尚生活型態(tài)的層次，加強產(chǎn)業(yè)競爭力，充分發(fā)揮中心城市的先發(fā)效應(yīng)。這樣使得后進地區(qū)通過對時尚生活型態(tài)的改進，促進時尚產(chǎn)業(yè)的競爭力，使得時尚產(chǎn)業(yè)更好更有效的發(fā)展。 （3）對時尚產(chǎn)業(yè)發(fā)展的評價體系作了系統(tǒng)的歸納與創(chuàng)新，指出了不同區(qū)域的時尚生活型態(tài)層次的高低，提出提升消費者的時尚生活型態(tài)，優(yōu)化需求驅(qū)動模式、實施細分市場與鎖定顧客層次、延伸城市文脈與打造城市品牌、政府應(yīng)積極發(fā)揮服務(wù)者的角色而非指導(dǎo)者等具體建議。
[Abstract]:With the change of the times and the acceleration of the pace of economic globalization, the development of the fashion industry has become a new engine for the development of the world industry. The level of fashion life style has also become a crucial factor in promoting the competitiveness of the industry. Draw the attention of all parties. In recent years, with the promotion of national policies, fashion industry continues to develop healthily, among which the influence of fashion industry in developed coastal cities on economic development is obvious. However, as a backward area, how to get out of the "trap" of the late-development advantage, give play to the first-mover effect of the central city, and gradually promote the construction of the coastal fashion belt is not only of great importance to the implementation of the industrial structure optimization and upgrading at present. Also related to the effective promotion of economic development. Based on the general theory of fashion industry and the review of relevant literature on fashion life style, taking three cities of Shanghai, Nanjing and Hangzhou as empirical research areas, this paper investigates the types and levels of consumer fashion life style. This paper makes an empirical analysis on the factors affecting the development of fashion industry, and compares the differences of the influencing factors in different types of fashion life patterns and the three major cities in Shanghai, Nanjing and Hangzhou. The influence of fashion life style on fashion industry evaluation is analyzed by regression analysis. Finally, the paper summarizes the full text and puts forward some relevant suggestions. The results of this paper are as follows: 1) the factors of fashion life style, self-expression, education and personal income are the main factors that influence the development of fashion industry, among which the factors of fashion fashion and self-expression have the most obvious influence on the development of fashion industry. The fashion participation factor and the value concept factor of fashion life style only play an important role in the fashion development of Shanghai. Nanjing and Hangzhou need to improve their cognitive level of these two factors. 2) First-developed cities should enhance the competitiveness of industries and give full play to the first-mover effect of central cities by raising the level of fashion life style. In this way, the backward areas can improve the fashion life style, promote the competitiveness of the fashion industry, and make the fashion industry better and more effective. 3) the evaluation system of fashion industry development is systematically summarized and innovated, the level of fashion life style in different regions is pointed out, the fashion life style of consumers is promoted and the demand-driven mode is optimized. The government should give full play to the role of the service provider rather than the guide and so on to carry out the market segmentation and lock down the customer level, extend the context of the city and build the city brand.
【學(xué)位授予單位】：浙江理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F719

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本文編號：1860679