本文選題：網(wǎng)吧連鎖企業(yè)　切入點(diǎn)：學(xué)習(xí)型團(tuán)隊(duì)　出處：《華南理工大學(xué)》2013年碩士論文

【摘要】：近年來隨著智能手機(jī)的興起和網(wǎng)絡(luò)的普及，傳統(tǒng)的網(wǎng)吧行業(yè)受到了巨大的沖擊，以上網(wǎng)機(jī)時(shí)收入為主要收入來源的盈利模式已經(jīng)不能維持網(wǎng)吧行業(yè)的基本生存，行業(yè)規(guī)模開始迅速萎縮。A公司做為廣東省內(nèi)最大的連鎖網(wǎng)吧管理公司，通過對市場的判斷和主流上網(wǎng)人群的分析，，迅速做出戰(zhàn)略調(diào)整，實(shí)行以網(wǎng)吧渠道為主發(fā)展網(wǎng)游業(yè)務(wù)的新網(wǎng)吧營運(yùn)模式。為了配合公司的戰(zhàn)略實(shí)現(xiàn)，A公司營運(yùn)管理團(tuán)隊(duì)的再建設(shè)勢在必行。 學(xué)習(xí)型組織理論做為目前前沿的管理理論之一，因其強(qiáng)大的環(huán)境適應(yīng)性、學(xué)習(xí)變革性、創(chuàng)新性而被眾多企業(yè)所采納。本研究以A公司營運(yùn)管理團(tuán)隊(duì)為研究對象，在學(xué)習(xí)型組織理論和人力資源管理理論的基礎(chǔ)上，運(yùn)用調(diào)查法、案例分析法，文獻(xiàn)研究法、定性分析法（訪談法）等研究手段，對A公司營運(yùn)管理團(tuán)隊(duì)的現(xiàn)狀進(jìn)行診斷和研究，提出建設(shè)學(xué)習(xí)型營運(yùn)管理團(tuán)隊(duì)的策略，同時(shí)給出建設(shè)與之相匹配的人力資源管理制度的調(diào)整策略。 本文共分為四章，第一章闡述了本研究的研究背景和意義，以學(xué)習(xí)型組織和人力資源管理理論知識做為理論基礎(chǔ)，并簡要介紹了本研究的研究思路和研究方法；第二章介紹了A公司的概況、A公司運(yùn)營概況和A公司營運(yùn)管理團(tuán)隊(duì)的概況和現(xiàn)狀，并對現(xiàn)狀進(jìn)行的分析和概括；第三章通過對營運(yùn)管理團(tuán)隊(duì)現(xiàn)狀的調(diào)研和分析，發(fā)現(xiàn)A公司營運(yùn)管理團(tuán)隊(duì)存在的問題和不足，提出了建設(shè)學(xué)習(xí)型團(tuán)隊(duì)的方向，針對調(diào)研中發(fā)現(xiàn)的問題，給出建設(shè)學(xué)習(xí)型營運(yùn)管理團(tuán)隊(duì)的診斷；第四章從組織建設(shè)和人力資源系統(tǒng)兩個(gè)維度對于A公司建設(shè)學(xué)習(xí)型營運(yùn)管理團(tuán)隊(duì)提出調(diào)整策略。本研究在現(xiàn)有的營運(yùn)管理團(tuán)隊(duì)框架下，對團(tuán)隊(duì)組織結(jié)構(gòu)進(jìn)行了再設(shè)計(jì)，調(diào)整營運(yùn)管理團(tuán)隊(duì)人力資源管理制度，提出建設(shè)學(xué)習(xí)型營運(yùn)管理團(tuán)隊(duì)的策略。為連鎖網(wǎng)吧行業(yè)在行業(yè)萎縮的大環(huán)境下，尋找新的運(yùn)營管理模式，實(shí)現(xiàn)企業(yè)再生提供借鑒。
[Abstract]:In recent years, with the rise of smart phones and the popularity of the Internet, the traditional Internet cafes industry has suffered a huge impact. The profit model, which takes the Internet as the main source of income, can no longer maintain the basic survival of the Internet cafes industry. As the largest chain of Internet caf 茅 management companies in Guangdong Province, the industry scale began to shrink rapidly. By judging the market and analyzing the mainstream Internet users, the company quickly made strategic adjustments. In order to cooperate with the strategy of the company, it is imperative to implement the new operation mode of Internet cafes, which mainly develops the Internet game business, in order to realize the re-construction of the operating management team of the company in accordance with the company's strategy. As one of the leading edge management theories, learning organization theory has been adopted by many enterprises because of its strong environmental adaptability, learning innovation and innovation. On the basis of learning organization theory and human resource management theory, using investigation method, case analysis method, literature research method, qualitative analysis method (interview method) and other research means, this paper makes a diagnosis and research on the current situation of A company's operating management team. The strategy of building a learning management team is put forward, and the adjustment strategy of the corresponding human resource management system is also given. This paper is divided into four chapters. The first chapter describes the research background and significance of the study, with learning organization and human resources management theory as the theoretical basis, and a brief introduction of the research ideas and research methods; The second chapter introduces the general situation of company A and the general situation of company A and the operation management team of company A, and analyzes and generalizes the present situation. Chapter three, through the investigation and analysis of the current situation of the operation management team, Find out the problems and shortcomings of the operating management team in company A, put forward the direction of building the learning team, and give the diagnosis of the construction learning operation management team in view of the problems found in the investigation. The fourth chapter puts forward the adjustment strategy for the learning operation management team of company A from the two dimensions of organization construction and human resource system. This study redesigns the organizational structure of the team under the framework of the existing operation management team. The human resource management system of operation management team is adjusted and the strategy of constructing learning operation management team is put forward in order to provide reference for the chain internet bar industry to seek new operation management mode and realize enterprise regeneration under the environment of industry shrinking.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272.92;F719.5

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