本文選題：生產(chǎn)性服務(wù)業(yè)　切入點(diǎn)：裝備工業(yè)　出處：《內(nèi)蒙古財經(jīng)大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：技術(shù)密集型或知識密集型生產(chǎn)性服務(wù)業(yè)在國民經(jīng)濟(jì)發(fā)展中發(fā)揮著越來越重要的作用，，它是產(chǎn)業(yè)結(jié)構(gòu)優(yōu)化升級的主要方向，也是轉(zhuǎn)變經(jīng)濟(jì)發(fā)展方式，走新型工業(yè)化道路的有效途徑。隨著生產(chǎn)分工的不斷細(xì)化和技術(shù)創(chuàng)新的進(jìn)步，生產(chǎn)性服務(wù)業(yè)與裝備工業(yè)逐漸向互動融合的方向發(fā)展。裝備工業(yè)的優(yōu)化升級要求大量知識和服務(wù)投入，可以拉動生產(chǎn)性服務(wù)業(yè)的發(fā)展；而反過來生產(chǎn)性服務(wù)業(yè)的增長也能優(yōu)化裝備工業(yè)的市場營銷環(huán)境，促進(jìn)裝備工業(yè)競爭力的提升。 本文以內(nèi)蒙古為例，基于營銷環(huán)境改善的視角，在分析兩業(yè)營銷環(huán)境以及兩業(yè)發(fā)展現(xiàn)狀的基礎(chǔ)上，運(yùn)用eviews3.1對內(nèi)蒙古裝備工業(yè)與生產(chǎn)性服務(wù)業(yè)進(jìn)行回歸分析和格蘭杰因果檢驗(yàn)，得出內(nèi)蒙古生產(chǎn)性服務(wù)業(yè)與裝備工業(yè)之間的互動關(guān)系。通過對兩業(yè)的宏微觀營銷環(huán)境分析發(fā)現(xiàn)，對于裝備工業(yè)，生產(chǎn)性服務(wù)業(yè)發(fā)展的不完善就是影響裝備工業(yè)發(fā)展的一個營銷環(huán)境問題。又通過回歸分析和因果檢驗(yàn)發(fā)現(xiàn)生產(chǎn)性服務(wù)業(yè)對裝備工業(yè)的發(fā)展具有較強(qiáng)的支撐作用，裝備工業(yè)的發(fā)展能給生產(chǎn)性服務(wù)業(yè)帶來更多的引致需求，這說明內(nèi)蒙古裝備工業(yè)與生產(chǎn)性服務(wù)業(yè)互相促進(jìn)、呈互動融合的趨勢發(fā)展，但是兩業(yè)的互動程度并不突出。根據(jù)這一研究結(jié)論，結(jié)合我國典型地區(qū)兩業(yè)互動發(fā)展的經(jīng)驗(yàn)借鑒，提出內(nèi)蒙古裝備工業(yè)與生產(chǎn)性服務(wù)業(yè)互動發(fā)展的路徑選擇。在生產(chǎn)性服務(wù)業(yè)與裝備工業(yè)有機(jī)融合、互動發(fā)展的背景下，研究內(nèi)蒙古兩業(yè)的互動融合程度，提出相應(yīng)的路徑選擇，對于豐富和發(fā)展內(nèi)蒙古兩業(yè)關(guān)系研究以及經(jīng)濟(jì)增長都具有理論和實(shí)踐上的意義。 企業(yè)或整個產(chǎn)業(yè)是置身于一定的市場環(huán)境當(dāng)中的，無時無刻不受到環(huán)境的影響和制約。市場營銷活動過程實(shí)際上是企業(yè)或行業(yè)不斷適應(yīng)環(huán)境變化的動態(tài)過程。對于內(nèi)蒙古裝備工業(yè)與生產(chǎn)性服務(wù)業(yè)來說，全面深入的了解營銷環(huán)境的現(xiàn)狀、特點(diǎn)，把握營銷環(huán)境發(fā)展變化的趨勢，積極改善營銷環(huán)境，是實(shí)現(xiàn)兩業(yè)互動發(fā)展的關(guān)鍵。在需求日益多樣化、個性化的今天，營銷環(huán)境不斷的動態(tài)變化發(fā)展，本文在分析研究內(nèi)蒙古裝備工業(yè)與生產(chǎn)線服務(wù)業(yè)發(fā)展現(xiàn)狀和營銷環(huán)境現(xiàn)狀的基礎(chǔ)上，提出加強(qiáng)產(chǎn)業(yè)關(guān)聯(lián)、促進(jìn)兩業(yè)集聚式發(fā)展、提高企業(yè)柔性營銷能力和強(qiáng)化政府職能等措施以改善兩業(yè)互動發(fā)展的營銷環(huán)境。本論文在這一視角下研究內(nèi)蒙古兩業(yè)互動發(fā)展具有一定的創(chuàng)新性，對于促進(jìn)兩業(yè)產(chǎn)業(yè)聯(lián)合、提升核心競爭力及積極應(yīng)對營銷環(huán)境的變化，從而促使內(nèi)蒙古生產(chǎn)性服務(wù)業(yè)與裝備工業(yè)在我國市場上占據(jù)一定市場地位具有重要研究意義。
[Abstract]:The technology-intensive or knowledge-intensive producer services play a more and more important role in the development of the national economy, which is the main direction of the optimization and upgrading of the industrial structure and the transformation of the mode of economic development. The effective way to take the road of new industrialization. With the continuous refinement of production division and the progress of technological innovation, The optimization and upgrading of equipment industry requires a large amount of knowledge and service input, which can stimulate the development of producer services. In turn, the growth of producer services can optimize the marketing environment of equipment industry and promote the competitiveness of equipment industry. This paper takes Inner Mongolia as an example, based on the perspective of marketing environment improvement, on the basis of analyzing the two industries' marketing environment and the present situation of the two industries' development, using eviews3.1 to carry on regression analysis and Granger causality test to the equipment industry and producer service industry in Inner Mongolia. The interactive relationship between producer service industry and equipment industry in Inner Mongolia is obtained. Through the analysis of the macro and micro marketing environment of the two industries, it is found that for the equipment industry, The imperfect development of producer service industry is a marketing environment problem that affects the development of equipment industry, and through regression analysis and causality test, it is found that producer service industry has a strong supporting effect on the development of equipment industry. The development of equipment industry can bring more demand to producer service industry, which shows that equipment industry and producer service industry in Inner Mongolia promote each other and develop in an interactive and integrated way. However, the degree of interaction between the two industries is not outstanding. According to the conclusion of this study, combined with the experience of the development of the interaction between the two industries in typical areas of China, Under the background of organic integration and interactive development of producer service industry and equipment industry, this paper studies the degree of interactive integration of the two industries in Inner Mongolia, and puts forward the corresponding path choice. It has theoretical and practical significance for enriching and developing the relationship between the two industries in Inner Mongolia and economic growth. The enterprise or the whole industry is in a certain market environment, The process of marketing activities is actually a dynamic process in which enterprises or industries adapt to the changing environment. For the equipment industry and producer service industry in Inner Mongolia, It is the key to realize the interactive development of the two industries to understand the current situation and characteristics of the marketing environment, grasp the trend of the development and change of the marketing environment, and actively improve the marketing environment. Based on the analysis of the present situation of equipment industry and production line service industry in Inner Mongolia and the present situation of marketing environment, this paper proposes to strengthen the industrial relationship and promote the development of the two industries' agglomeration. In order to improve the marketing environment of the interactive development of the two industries, this paper studies the development of the two industries in Inner Mongolia from this angle of view, which is innovative in promoting the combination of the two industries, and the following measures are taken to improve the flexible marketing ability of the enterprises and strengthen the functions of the government in order to improve the marketing environment. It is of great significance to promote the core competitiveness and actively respond to the change of marketing environment, thus promoting the producer service industry and equipment industry in Inner Mongolia to occupy a certain market position in our market.
【學(xué)位授予單位】：內(nèi)蒙古財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F274;F426.4;F719

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