本文選題：都市陽(yáng)光主題酒店　切入點(diǎn)：商業(yè)地產(chǎn)　出處：《湖南大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著中國(guó)經(jīng)濟(jì)的高速發(fā)展，我國(guó)酒店行業(yè)結(jié)束了國(guó)有企業(yè)一枝獨(dú)秀的局面，本土酒店在產(chǎn)業(yè)規(guī)模、從業(yè)人員數(shù)量、管理服務(wù)水平和標(biāo)準(zhǔn)化體系建設(shè)上都取得了長(zhǎng)足的進(jìn)步。但與此同時(shí)，由于過(guò)渡追求高星級(jí)奢華酒店，各類酒店產(chǎn)品趨于雷同；國(guó)際高端連鎖酒店品牌的進(jìn)入導(dǎo)致了產(chǎn)品和服務(wù)的升級(jí)；而近15年房地產(chǎn)行業(yè)的高速發(fā)展又導(dǎo)致房?jī)r(jià)和地價(jià)的不斷攀升，加劇了市場(chǎng)競(jìng)爭(zhēng)，更進(jìn)一步擠壓了本土酒店行業(yè)的利潤(rùn)空間。如何在新的一輪行業(yè)洗牌中保持競(jìng)爭(zhēng)優(yōu)勢(shì)，如何形成自身的可持續(xù)發(fā)展能力，如何在酒店投資前期做好精確的定位和項(xiàng)目評(píng)估預(yù)測(cè)，成為了酒店業(yè)的新課題。 論文首先對(duì)主題酒店的起源和在國(guó)內(nèi)的發(fā)展進(jìn)行了闡述，并基于國(guó)內(nèi)整體經(jīng)濟(jì)運(yùn)行環(huán)境、房地產(chǎn)發(fā)展現(xiàn)狀和趨勢(shì)，，以及湖南省及長(zhǎng)沙市全國(guó)領(lǐng)先的酒店市場(chǎng)發(fā)展情況，對(duì)酒店行業(yè)近年來(lái)的發(fā)展現(xiàn)狀、存在的問(wèn)題、以及未來(lái)的機(jī)遇和發(fā)展空間進(jìn)行了研究和探討。在接下來(lái)的部分，論文對(duì)主題酒店的起源、發(fā)展歷史、都市陽(yáng)光主題酒店項(xiàng)目的市場(chǎng)環(huán)境、概念設(shè)計(jì)、項(xiàng)目定位、運(yùn)營(yíng)手段、內(nèi)部管理控制進(jìn)行了詳細(xì)的闡述。本人通過(guò)長(zhǎng)期以來(lái)對(duì)酒店市場(chǎng)的跟蹤調(diào)查、典型酒店的實(shí)地走訪、長(zhǎng)期的工作實(shí)踐，獲得了一線實(shí)際運(yùn)營(yíng)數(shù)據(jù)和資料，并對(duì)該項(xiàng)目的經(jīng)濟(jì)效益進(jìn)行了綜合評(píng)價(jià)，從理論和實(shí)證兩個(gè)方面證明了該主題酒店項(xiàng)目的必要性和可行性。最后，論文對(duì)主題酒店的未來(lái)發(fā)展趨勢(shì)和效益評(píng)價(jià)模式進(jìn)行了總結(jié)、探討和展望。 論文通過(guò)對(duì)都市陽(yáng)光主題酒店項(xiàng)目技術(shù)經(jīng)濟(jì)分析，論證了主題酒店的可行性和可持續(xù)發(fā)展空間，豐富了酒店的發(fā)展思路，并結(jié)合當(dāng)前經(jīng)濟(jì)和市場(chǎng)運(yùn)行的情況，對(duì)未來(lái)的酒店發(fā)展趨勢(shì)進(jìn)行了有益的研究和探討，這對(duì)于主題酒店這類較新的細(xì)分商業(yè)地產(chǎn)項(xiàng)目的發(fā)展，有一定的參考和借鑒價(jià)值。
[Abstract]:With the rapid development of China's economy, the hotel industry in China has put an end to the dominance of state-owned enterprises. Local hotels are in the industrial scale and the number of employees. Great progress has been made in the level of management service and the construction of standardization system, but at the same time, because of the transitional pursuit of high-star luxury hotels, all kinds of hotel products tend to be the same; The entry of the international high-end hotel chain brand has led to the upgrading of products and services, while the rapid development of the real estate industry in the past 15 years has led to the constant rise in house prices and land prices, which has intensified the market competition. It further squeezes the profit space of the local hotel industry. How to maintain the competitive advantage in the new round of industry shuffling, how to form its own sustainable development ability, how to make accurate positioning and project evaluation prediction in the early stage of hotel investment, It has become a new topic in the hotel industry. Firstly, the origin and development of Hotel Theme in China are described, and based on the overall domestic economic operating environment, real estate development status and trends, as well as Hunan Province and Changsha City, the national leading hotel market development situation. In the following part, the origin and development history of Hotel Theme are discussed. The market environment, concept design, project positioning, operation means and internal management control of the Hotel Theme Project are described in detail. After a long period of practice, the actual operation data and data are obtained, and the economic benefits of the project are comprehensively evaluated. The necessity and feasibility of the Hotel Theme project are proved theoretically and empirically. The paper summarizes the future development trend and benefit evaluation model of Hotel Theme. Based on the technical and economic analysis of the Hotel Theme Project, the paper demonstrates the feasibility and sustainable development space of Hotel Theme, enriches the hotel development ideas, and combines with the current economic and market operation. This paper makes a beneficial research and discussion on the development trend of hotels in the future, which has certain reference value for the development of relatively new subdivided commercial real estate projects such as Hotel Theme.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F719

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